Thinking about hosting a live event, but not sure how to make it well-attended, profitable and worth your time? Renowned author, speaker and creative firm advisor David C. Baker lifts the curtain on his wildly successful MYOB conference and live events:

The role of in-person live events in David’s expertise business model (plus a peek at the numbers for his four revenue streams).

How his pandemic pivot from in-person gatherings became a new lead generation source—and removed travel from his client engagements.

Why his conferences and events include multiple opportunities for attendees to engage with each other; he shares a few ideas you can borrow.

His philosophy on outside speakers: how he chooses, pays and manages them.

The one thing you must do if you want to make sure your conference doesn’t lose money.

LINKS

David C. Baker MYOB Conference | LinkedIn | Twitter

Rochelle Moulton Email List | LinkedIn | Twitter | Instagram

BIO

David C. Baker is an author, speaker, and advisor to entrepreneurial creatives worldwide. He has written 6 books, advised 1,000+ firms, and keynoted conferences in 30+ countries.

His work has been discussed in the Wall Street Journal, Fast Company, Forbes, USA Today, BusinessWeek, CBS News, Newsweek, AdWeek, and Inc. Magazine. He lives in Nashville, TN.

His two most recent books can be found here and here. His work has also been featured in the NY Times, where he was recently referred to as “the expert’s expert”. He co-hosts the most listened to podcast in the creative services field (2Bobs).

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TRANSCRIPT

00:00 - 00:17

David C. Baker: You know, here's the easiest way to lose money with an event. When I learned this, my whole world changed about events. Do not sign up for room blocks because you're having to guarantee them. And then you have this pressure to sell and then you cheapen your brand by starting to beg people to come to these things and so on.

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