Out of the traditional 4 P's of marketing, Product is often the most underrated amongst marketers. For Switch Foods, this couldn't be farther from the truth.​

Edward Hamod is the CEO of Switch Foods, a company that produces plant-based meat alternatives and that is building awareness and educating consumers in the region on the dangers of meat overconsumption.​

Join us as Edward delves into how Switch came to life, how he continues to grow the brand, and how the brand's core values are expressed in everything they do.

Growing and scaling a brand is never an easy task, but when you have the right mindset and follow the right strategies, it becomes much more doable.​

Tarik Chebib is the CEO Middle East of Capital.com, one of the world's top investment platforms, and he has led the company to massive success in the MENA region.​

Join us as Tarik delves into marketing, branding, personal and professional growth, and what it takes to grow and scale a brand.

Any social media expert worth working with will tell you that there's no one-size-fits-all formula for brands to go viral. However, finding a virality formula is a possibility for almost any brand out there.​

Fahad Kaleem is a top content creator and the Co-Founder of KNINE Unit, an agency specialized in helping people and businesses go viral on TikTok.​

Join us as Fahad delves into virality, growing social media accounts, some of his agency's best case studies, and much more.

A good salesperson can persuade people who need a product or service to buy it from them. A great salesperson knows that sometimes, people don't know what they actually need.​

Charlotte Vermeer is the Managing Partner of Igloo, the award-winning agency in Dubai and Miami, and my good friend. She overlooks our Dubai office, sales team and business development efforts.​

Join us as Charlotte discusses her leadership style, consultative selling, what GCC brands look for in an agency, and much more.

The GCC contains a wealth of opportunities for investors and businesses alike. We're already seeing massive growth throughout the region, especially when it comes to digital advertising.​​

Mohamad Itani is the Head of Partnerships at Amazon Ads, and through his experience and the insights available to him, he is exceedingly knowledgeable about the state of the GCC market and its potential.​

Join us as Mohamad delves into the key growth drivers in the GCC, how a shortage of local talents is impacting businesses, and much more.

When it comes to communicating with potential customers, authentic, genuine content is the name of the game.​

Ksenia Zaykova is the Founder of Node Communications, one of the region's premier PR and consulting firms, and the CCO of AngelsDeck Global Ventures, a leading venture capital firm. Throughout her vast experience, she has become a leading expert in communications, public relations, and storytelling.​

Join us as Ksenia delves into reaching the right customer with the right message, how content can help you grow your startup, incorporating storytelling in your content, and much more.

Today, the UAE is one of the world's top hubs for business. However, back when Justin McGuire started MCG Talent, that wasn't the case.​

Justin McGuire is the Founder of MCG Talent, the region's top marcom recruitment firm, and over the years he spent developing MCG Talent into a multi-million-dollar company, he has learned a thing or two about how to succeed in the region.​

Join us as Justin delves into his story as an entrepreneur, how and why he started MCG Talent, and what he does to continuously grow his business.

When it comes to podcasters in the Middle East, few are as seasoned and knowledgeable as Loulou Khazen.​

Loulou is the founder and host of Conversations With Loulou, a startup podcast which has grown to become one of the UAE's largest. Loulou is also an accomplished entrepreneur and currently invests heavily in tech startups with her company, Spade Ventures.

Join us as Loulou delves into her story as an entrepreneur, how and why she started her podcast, and what she thinks new podcasters need to be doing to find long-term success.