• Ali Charafeddine Talks Sales, Business Growth, and Where Most Companies Fall Short
    Jan 8 2025

    When it comes to building effective sales teams, most companies find it hard to hire and train the right talent.​

    Ali Charafeddine (Ace) is the Founder of Acez Academy and a leading Sales, Leadership and Culture Consultant who is renowned for helping businesses hire and develop exceptional sales teams.​

    Join us as Ace delves into his thoughts on where most companies fall short, his key tips for getting the most out of your sales teams, and much more.

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    44 mins
  • Gift-Based Outbound Marketing, Sales, Specialization, and How to Grow Your Marketing Agency​
    Dec 19 2024

    Most agencies depend solely on referrals and word-of-mouth to grow their business, and the few that try their hands with outbound don't always get it right.​

    Corey Quinn is an Agency Growth Consultant who grew his previous agency by over 7x in 6 years and now helps agencies specialize, simplify, and escape founder-led sales.​

    Join us as Corey delves into the outbound tactics he's used to succeed, his innovative gift-based outbound technique, the importance of specialization, and much more.​

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    1 hr
  • Switch Foods: How They Developed a Winning Product and How They Grow Their Brand​
    Oct 16 2024

    Out of the traditional 4 P's of marketing, Product is often the most underrated amongst marketers. For Switch Foods, this couldn't be farther from the truth.​

    Edward Hamod is the CEO of Switch Foods, a company that produces plant-based meat alternatives and that is building awareness and educating consumers in the region on the dangers of meat overconsumption.​

    Join us as Edward delves into how Switch came to life, how he continues to grow the brand, and how the brand's core values are expressed in everything they do.

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    54 mins
  • Tarik Chebib Talks Marketing, Retention, and How Capital.com Became a Top Global Investment Platform​
    Sep 20 2024

    Growing and scaling a brand is never an easy task, but when you have the right mindset and follow the right strategies, it becomes much more doable.​

    Tarik Chebib is the CEO Middle East of Capital.com, one of the world's top investment platforms, and he has led the company to massive success in the MENA region.​

    Join us as Tarik delves into marketing, branding, personal and professional growth, and what it takes to grow and scale a brand.

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    52 mins
  • Virality, Social Media Growth, and How Fahad Kaleem Gained Millions of Followers​
    Aug 8 2024

    Any social media expert worth working with will tell you that there's no one-size-fits-all formula for brands to go viral. However, finding a virality formula is a possibility for almost any brand out there.​

    Fahad Kaleem is a top content creator and the Co-Founder of KNINE Unit, an agency specialized in helping people and businesses go viral on TikTok.​

    Join us as Fahad delves into virality, growing social media accounts, some of his agency's best case studies, and much more.

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    54 mins
  • Sales, Business Development, Management, and How They Combine to Grow Your Business​
    Jun 13 2024

    A good salesperson can persuade people who need a product or service to buy it from them. A great salesperson knows that sometimes, people don't know what they actually need.​

    Charlotte Vermeer is the Managing Partner of Igloo, the award-winning agency in Dubai and Miami, and my good friend. She overlooks our Dubai office, sales team and business development efforts.​

    Join us as Charlotte discusses her leadership style, consultative selling, what GCC brands look for in an agency, and much more.

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    46 mins
  • Mohamad Itani from Amazon Ads Delves into the Future of Marketing in the GCC​
    May 23 2024

    The GCC contains a wealth of opportunities for investors and businesses alike. We're already seeing massive growth throughout the region, especially when it comes to digital advertising.​​

    Mohamad Itani is the Head of Partnerships at Amazon Ads, and through his experience and the insights available to him, he is exceedingly knowledgeable about the state of the GCC market and its potential.​

    Join us as Mohamad delves into the key growth drivers in the GCC, how a shortage of local talents is impacting businesses, and much more.

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    45 mins
  • PR, Partnerships, Social Media, and How to Use Them to Grow Your Startup
    Apr 30 2024

    When it comes to communicating with potential customers, authentic, genuine content is the name of the game.​

    Ksenia Zaykova is the Founder of Node Communications, one of the region's premier PR and consulting firms, and the CCO of AngelsDeck Global Ventures, a leading venture capital firm. Throughout her vast experience, she has become a leading expert in communications, public relations, and storytelling.​

    Join us as Ksenia delves into reaching the right customer with the right message, how content can help you grow your startup, incorporating storytelling in your content, and much more.

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    44 mins