Welcome to ⁠The Beverage Business Hub⁠-Cast! In today's episode, we're diving deep into the world of data-driven marketing with Kelsey Parkin, an expert in data analytics and business systems. She's here to unpack the power of data, where to get best started know what to track, how to track it and the kind of impact it can bring to your beverage business. 

Background and Expertise:

Kelsey shares her journey into the world of data analytics and business systems, shedding light on what inspired her to specialize in assisting businesses with their data-driven strategies. Her expertise lies in deciphering complex data sets and crafting streamlined systems that fuel business growth.

Understanding Data's Role:

Discover the benefits of leveraging data in marketing, and understanding why brands should prioritise data-driven strategies in their day-to-day operations. Learn where small to medium beverage brands should start and the key areas to focus on for beginners. Kelsey also reveals the top software for gaining valuable insights.

Customised Data Dashboards:

Learn about the benefits of custom data dashboards for beverage businesses and the essential metrics to gauge the success of digital marketing efforts. Gain insights into how often these dashboards should be reviewed and essential tips for reporting.

Challenges and Solutions:

Kelsey discusses common areas where ecommerce brands fail in data tracking and analysis, highlighting significant blind spots that companies often overlook. Listen closely to avoid these pitfalls in your data strategy.

Where can our guests find you?

Connect with Kelsey Parkins for further insights and resources here: 

Main website - https://kelseyrparkin.com/

Traffic tracking bundle (UTM tracking) - https://bit.ly/3GwCuFq

Tiktok - @kelseyrparkin

Ready to elevate your knowledge and execution in digital marketing?
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