A conversation with podcast guests, Evan Weber and Steffani Traskos, principals of Nakee Butter, manufacturer of Nakee Butter, a “spread with  benefits” for high performing humans. Mighty Underdogs podcast Co-host Tom Nixon, author of the book: "Do Less, Sell More: How Entrepreneurs are Building Seven Figure Businesses without Breaking the Bank, Working Like Dogs or Losing their $#@%! And Mighty Underdogs podcast Co-host Armando Ojeda, entrepreneur and diverse small business advocate.

We discuss:

• Evolution of Nakee Butter from product for friends to broader market of “high performing humans”
• Developing a new product category that is not a protein bar and not a frosting, but a healthy, portable food for high performing humans on the go
• The importance of taking a risk, trying and doing; overcoming inaction
• Benefits of participating in learning environments such as Goldman Sachs 10,000 Small Businesses and Mighty Underdogs CEO Roundtables; avoid getting lost and having your business be stagnant
• The value of being vulnerable and transparent with peer small business owners to open yourself up to learning opportunities and not defining yourself by the numbers of your business
• The importance of being able to explain what your business is and what it does

Readings and Resources:

• Nakee Butter:  https://nakee.co/?gclid=Cj0KCQiAqOucBhDrARIsAPCQL1bkHkYeqDCp3vnqqH3LUJwywQK444Qk8jCewLlTAjUmssOuqIW70UcaAsOkEALw_wcB
• Amazon Nakee Butter: https://nakee.co/products/new-nakee-butter-iq?variant=32419481092170¤cy=USD&utm_medium=product_sync&utm_source=google&utm_content=sag_organic&utm_campaign=sag_organic&gclid=Cj0KCQiAqOucBhDrARIsAPCQL1ag865VmV87pMxm3te3w0j8cztiGgOzomYDpE3a4JcuvaaR7v4sppEaAgKzEALw_wcB
• Discount on Nakee Butter products: https://r.efer.me/6103053402353
• Vistage: https://www.vistage.com/
• Entrepreneurs’ Organization:  https://hub.eonetwork.org/
• Mighty Underdogs: . https://www.mightyunderdogs.club
• Goldman Sachs 10,000 Small Businesses: https://www.10ksbapply.com/
• SCORE: https://www.score.org
• Donna Hover-Ojeda, Mighty Underdogs:  donnahover@mightyunderdogs.club
• Tom-Nixon-Books:  https://www.creativemillco.com/tom-nixon-books

Theme Music:

Let Us Run For It by The Denotes | https://thedenotes.bandcamp.com
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Creative Commons Attribution-ShareAlike 3.0 Unported
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Guest: Lynn Drake, President, Compass Commercial LLC

A conversation with podcast guest, Lynn Drake, President, Compass Commercial LLC, an commercial real estate agency representing tenants and buyers. Mighty Underdogs podcast Co-host Tom Nixon, author of the book: "Do Less, Sell More: How Entrepreneurs are Building Seven Figure Businesses without Breaking the Bank, Working Like Dogs or Losing their $#@%! And Mighty Underdogs podcast Co-host Armando Ojeda, entrepreneur and diverse small business advocate.

We discuss:

• Overcoming small business barriers to growth
• Attracting clients by differentiating service offerings
• Writing and publishing books to educate clients about complex issues
• Benefits of participating in a Mighty Underdogs CEO Roundtable
• Delegation and project management software as key elements to growing a business
• Revisiting and revising initial business assumptions to enable new growth
• Closely monitoring website analytics to identify opportunities
• Using the right professional for decision-making and saving money on transactions with long term implications

Readings and Resources:

• Compass Commercial LLC website: https://www.compass-commercial.com/
• Book by Lynn Drake: “Do You Speak Lease?” https://www.amazon.com/You-Speak-Lease-Negotiating-Commercial/dp/0998849502/ref=sr_1_1?crid=37F0UDSLH0LAW&keywords=do+you+speak+lease%3F&qid=1668605497&s=books&sprefix=do+you+speak+lease+%2Cstripbooks%2C134&sr=1-1
• Book by Lynn Drake: “Do You Speak Purchase?” https://www.amazon.com/s?k=do+you+speak+purchase%3F&i=stripbooks&crid=3QUD8EEYYUXQX&sprefix=do+you+speak+purchase+%2Cstripbooks%2C117&ref=nb_sb_noss
• Mighty Underdogs website: . https://www.mightyunderdogs.club
• Donna Hover-Ojeda, Mighty Underdogs:  donnahover@mightyunderdogs.club
• Tom-Nixon-Books:  https://www.creativemillco.com/tom-nixon-books

Theme Music:

Let Us Run For It by The Denotes | https://thedenotes.bandcamp.com
Music promoted by https://www.free-stock-music.com
Creative Commons Attribution-ShareAlike 3.0 Unported
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A conversation with Donna Hover-Ojeda, Co-Founder, Mighty Underdogs Company and Molly O’Meara, Outreach and Alumni Director, Goldman Sachs 10K Small Businesses. Co-hosts are: Tom Nixon, author of the book: "Do Less, Sell More: How Entrepreneurs are Building Seven Figure Businesses without Breaking the Bank, Working Like Dogs or Losing their $#@%!” and Armando Ojeda, advocate for diverse small businesses..

We discuss:

• The profile of a Mighty Underdog company: in-business, poised to grow to the Million $ milestone
• Stories and experiences of Mighty Underdogs founding members and how these influence the way Mighty Underdogs serves small business owners
• Closing gaps in business knowledge to enable small business owners to succeed
• Use of on-demand Mighty Underdogs tools and resources to accelerate overcoming the barriers to growth
• Importance of the small business community in learning from peers and securing support and collaboration
• Curated content through Mighty Underdogs website

Readings and Resources:

• Mighty Underdogs website: https://www.mightyunderdogs.club/
• Do Less, Sell More: How Entrepreneurs Are Building Seven Figure Businesses without Breaking the Bank, Working Like Dogs and Losing Their $#@%!
• Tom-Nixon-Books:  https://www.creativemillco.com/tom-nixon-books
• Essentialism: The Disciplined Pursuit of Less by Greg McKeown on Amazon:\
• Brian Clark: Unemployable: https://unemployable.com/podcast/7-figure-small/
• Fix Newsletter (audio)- https://www.creativemillco.com/the-fix-subscription

Theme Music:

Let Us Run For It by The Denotes | https://thedenotes.bandcamp.com

Music promoted by https://www.free-stock-music.com

Creative Commons Attribution-ShareAlike 3.0 Unported
https://creativecommons.org/licenses/by-sa/3.0/deed.en_US

A conversation with podcast guest, Donna Hover-Ojeda, Mighty Underdogs co-founder, Growth Strategist and entrepreneur, Mighty Underdogs podcast Co-host Tom Nixon, author of the book: "Do Less, Sell More: How Entrepreneurs are Building Seven Figure Businesses without Breaking the Bank, Working Like Dogs or Losing their $#@%! And Mighty Underdogs podcast Co-host Armando Ojeda, entrepreneur and small business advocate.

We discuss:

• The role of a Growth Strategist in helping small businesses grow
• The concept of “scaling” (growing) a business
• Expanding idea of growth beyond just increasing sales and top line revenue
• Barriers that small business owners encounter as their business grows
• Delegation and asking for help as key barriers to growing a business
• Revisiting and revising initial business assumptions to enable new growth
• Developing repeatable processes to optimize work
• Examining the amount of time is focused on work as a factor of profitability
• Look at ways of achieving more by doing less

Readings and Resources:

• Mighty Underdogs website: . https://www.mightyunderdogs.club
• Donna Hover-Ojeda, Mighty Underdogs:  donnahover@mightyunderdogs.club
• Do Less, Sell More: How Entrepreneurs Are Building Seven Figure Businesses without Breaking the Bank, Working Like Dogs and Losing Their $#@%!
• Tom-Nixon-Books:  https://www.creativemillco.com/tom-nixon-books
• Essentialism: The Disciplined Pursuit of Less by Greg McKeown on Amazon:\
• Brian Clark: Unemployable: https://unemployable.com/podcast/7-figure-small/
• Fix Newsletter (audio)- https://www.creativemillco.com/the-fix-subscription

Theme Music:

Let Us Run For It by The Denotes | https://thedenotes.bandcamp.com
Music promoted by https://www.free-stock-music.com
Creative Commons Attribution-ShareAlike 3.0 Unported
https://creativecommons.org/licenses/by-sa/3.0/deed.en_US

A conversation with Anna Darian, Storytelling Coach and Community Builder and Tom Nixon, author of the book: "Do Less, Sell More: How Entrepreneurs are Building Seven Figure Businesses without Breaking the Bank, Working Like Dogs or Losing their $#@%!. Tom offers small business owners a new formula for success and a scalable plan to optimize their business development activities.

We discuss:

• Storytelling as a way of connecting with others
• Storytelling in the context of branding and marketing
• Storytelling for leaders to engage others
• The conundrum of selling and marketing
• FOMO: Fear of Marketing Omission and how FOMO constrains the impact of small business marketing
• 1 + 1 = Everything: how using email and a single channel combine to create super effective marketing
• Marketing success by aligning marketing efforts with buying cycle
• The premium value of using niche marketing
• Content Business Development to open doors and engage prospects without selling

Readings and Resources:

• Anna Darian website: https://annadarian.com/about
• Do Less, Sell More: How Entrepreneurs Are Building Seven Figure Businesses without Breaking the Bank, Working Like Dogs and Losing Their $#@%!
• Tom-Nixon-Books:  https://www.creativemillco.com/tom-nixon-books
• Essentialism: The Disciplined Pursuit of Less by Greg McKeown on Amazon:\
• Brian Clark: Unemployable: https://unemployable.com/podcast/7-figure-small/
• Fix Newsletter (audio)- https://www.creativemillco.com/the-fix-subscription

Theme Music:

Let Us Run For It by The Denotes | https://thedenotes.bandcamp.com
Music promoted by https://www.free-stock-music.com
Creative Commons Attribution-ShareAlike 3.0 Unported
https://creativecommons.org/licenses/by-sa/3.0/deed.en_US

A conversation with Tom Nixon, author of the book: "Do Less, Sell More: How Entrepreneurs are Building Seven Figure Businesses without Breaking the Bank, Working Like Dogs or Losing their $#@%!. Tom offers small business owners a new formula for success and a scalable plan to optimize their business development activities.

They discuss:

• The conundrum of selling and marketing
• FOMO: Fear of Marketing Omission and how FOMO constrains the impact of small business marketing
• 1 + 1 = Everything: how using email and a single channel combine to create super effective marketing
• Marketing success by aligning marketing efforts with buying cycle
• The premium value of using niche marketing
• Content Business Development to open doors and engage prospects without selling

Readings and Resources:

• Do Less, Sell More: How Entrepreneurs Are Building Seven Figure Businesses without Breaking the Bank, Working Like Dogs and Losing Their $#@%!
• Tom-Nixon-Books:  https://www.creativemillco.com/tom-nixon-books
• Essentialism: The Disciplined Pursuit of Less by Greg McKeown on Amazon:\ 
• Brian Clark: Unemployable: https://unemployable.com/podcast/7-figure-small/
• Fix Newsletter (audio)- https://www.creativemillco.com/the-fix-subscription

Theme music:

Let Us Run For It by The Denotes | https://thedenotes.bandcamp.com
Music promoted by https://www.free-stock-music.com
Creative Commons Attribution-ShareAlike 3.0 Unported
https://creativecommons.org/licenses/by-sa/3.0/deed.en_US

Mighty Underdog founders Donna Hover, Armando Ojeda, Luisa Recchia, Marc Trail and Tom Nixon discuss the concept of "mighty underdogs" — the small business entrepreneurs who get overlooked and underserved. Past the startup phase, but not yet capitalized, mighty underdogs are the drivers or our economy, and this podcast aims to provide resources, roadmaps, direction and advice for small business owners looking to grow their budding enterprises.

Theme music:

Let Us Run For It by The Denotes | https://thedenotes.bandcamp.com
Music promoted by https://www.free-stock-music.com
Creative Commons Attribution-ShareAlike 3.0 Unported
https://creativecommons.org/licenses/by-sa/3.0/deed.en_US