🎙️ Discover the Unexpected: How These Female Entrepreneurs Are Reshaping HealthcareIn this episode of the Provider’s Edge, we're diving deep into the world of women's health innovation. I had the pleasure of hosting a panel discussion at the FemTech Consumer and Innovation Summit during New York Tech Week in June 2024. Meet our inspiring guests:Hannah Samano, Founder & CEO of Unfabled, a consumer health platform revolutionizing women's wellbeing through personalized solutions.Amanda Watters Gorman, Pediatric Nurse Practitioner and Founder of Nest Collaborative, pioneering preventive lactation telehealth to improve maternal-child health outcomes.Key takeaways from our discussion:Mastering direct-to-consumer marketing in women's health and wellnessLeveraging TikTok for exponential growth in the health tech spaceBuilding strong investor relationships to fuel healthcare startup expansionDominating digital marketing strategies for women-focused health initiativesEngaging and retaining female consumers in the evolving healthcare industryHannah and Amanda share their FemTech entrepreneurship journeys. They offer insights on overcoming obstacles in a competitive market. Learn about securing funding and scaling health tech businesses.We explore user-centric design in women's health technology. Unfabled and Nest Collaborative address unmet needs in women's health. Our discussion showcases innovation in personalized healthcare solutions.The panel dives into emerging trends in FemTech. We examine potential collaborations in women's health technology. The conversation highlights tech's growing impact on women's health outcomes.Healthcare marketing strategies for reaching consumers are discussed. We explore methods for building trust in the digital health space.This episode is crucial for healthcare entrepreneurs and investors. Gain strategies for healthcare business development. Learn about cutting-edge healthcare technology solutions. Discover how these founders drive innovation in women's health.Now, I'd love to hear from you! What aspect of FemTech innovation excites you the most? Take a screenshot of this episode on your preferred platform and share it on LinkedIn. Tag @SabrinaRunbeck and let's start a conversation about the future of women's health technology. Your insights could spark the next big idea in healthcare!Episode Timeline:[00:02:51] - Partnership with a digital marketing expert, SEO and content creation[00:05:35] - Balance between content that is educational and engaging[00:07:45] - Journey of creating Unfabled, how community engagement helped the business[00:12:39] - Challenges of monetizing a startup, particularly in the FemTech space[00:14:27] - Founder's presence in marketing efforts.[00:19:08] - Understanding customer needs and expanding market reach[00:25:44] - Complexities of scaling a business from B2C to B2B2C[00:29:32] - Building strategic relationships and partnerships.[00:32:28] - Tips on effective networking at conferences and maintaining relationships[00:34:38] - Follow-up communications with investors and partners.[00:38:00] - Importance of celebrating milestones.Listen 🔊to this episode now and Subscribe to the Provider’s Edge to never miss an episode❗🎧 SabrinaRunbeck.com/Podcast ------------------------------------------Rather read our episode's best highlights?For the visual learners, 📚 subscribe to our LinkedIn Newsletter where we summarize each episode into a 4-5 minutes blog for you.Click here to 🔔 subscribe: SabrinaRunbeck.com/LinkedInNewsletter------------------------------------------We love to hear your feedback. Send me a personal message on Linkedin.com/in/SabrinaRunbeck or share a post and tag me @SabrinaRunbeckLet me know how you like to uplevel your success!
