Jon Derkits is a former Amazon marketplace executive, current 8-figure Amazon seller, and Chief Commercial Officer at Color More Lines, where he provides full-service Amazon channel management for omni-channel brands. In addition, Jon authors the widely popular Best@Amazon newsletter, a weekly newsletter for the Top 1% of Amazon Sellers. Jon started his career in M&A advisory with KPMG, spending 9 years serving Fortune 1000 companies, before joining Amazon, where he served as Head of 3P Marketplace for Consumer Electronics on Amazon Canada and worked directly with the top 1% of third-party Consumer Electronics sellers. He joins Max and Jo to discuss his favourite Amazon Seller Software Tools, and his take on Amazon's latest AI Launches.

This podcast is brought to you by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Ecomtent⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Amazing Wave⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

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SearchGPT is finally here.

Max and Jo record a special quick episode to discuss OpenAI’s new SearchGPT feature which enables ChatGPT to retrieve relevant, real-time information from across the web. For eCommerce sellers, this innovation presents both an opportunity and a challenge: how to ensure that their content ranks well and is viewed as authoritative by this new generation of AI-driven search tools.

They discuss Key Strategies for SearchGPT Optimization:

1. Content Depth & Relevance: Go beyond keywords to fully address user questions. Create rich content that provides real value and context.

2. Authority Signals: Build Brand credibility with trusted mentions, reviews, and PR.

3. E-E-A-T Standards: Prioritize experience, expertise, authority, and trustworthiness to meet AI-driven ranking criteria.

4. Quick Digestibility: Structure content with summaries, clear headers, and bullet points for easy parsing by LLMs.

5. Technical SEO & Updates: Ensure fast loading, clean structure, and regular content updates to signal relevance.

Read more in our blog here.

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As the U.S. election approaches, this special episode of the New Frontier dives into the intersection of AI and politics with special guest Zac Weisz⁠ from the National Journal. Zach, who has closely covered both presidential candidates, shares insights from rallies and recent campaign strategies, shedding light on how AI is subtly shaping this election. The discussion also covers both Kamala Harris and Donald Trump's policies on AI. Finally, Max and Jo share some ideas on what the political discourse around AI, which they believe is one of the critical issues we uniquely face at this time, could (and should) sound like.

This podcast is brought to you by ⁠⁠⁠⁠⁠⁠⁠⁠⁠Ecomtent⁠⁠⁠⁠⁠⁠⁠⁠⁠ and ⁠⁠⁠⁠⁠⁠⁠⁠⁠Amazing Wave⁠⁠⁠⁠⁠⁠⁠⁠⁠.

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Read Zac's election analysis: https://www.nationaljournal.com/s/726619/how-to-watch-the-presidential-election-like-a-pro/?unlock=WOHRR37NPL4BA8G1

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