Jon Derkits is a former Amazon marketplace executive, current 8-figure Amazon seller, and Chief Commercial Officer at Color More Lines, where he provides full-service Amazon channel management for omni-channel brands. In addition, Jon authors the widely popular Best@Amazon newsletter, a weekly newsletter for the Top 1% of Amazon Sellers. Jon started his career in M&A advisory with KPMG, spending 9 years serving Fortune 1000 companies, before joining Amazon, where he served as Head of 3P Marketplace for Consumer Electronics on Amazon Canada and worked directly with the top 1% of third-party Consumer Electronics sellers. He joins Max and Jo to discuss his favourite Amazon Seller Software Tools, and his take on Amazon's latest AI Launches.

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SearchGPT is finally here.

Max and Jo record a special quick episode to discuss OpenAI’s new SearchGPT feature which enables ChatGPT to retrieve relevant, real-time information from across the web. For eCommerce sellers, this innovation presents both an opportunity and a challenge: how to ensure that their content ranks well and is viewed as authoritative by this new generation of AI-driven search tools.

They discuss Key Strategies for SearchGPT Optimization:

1. Content Depth & Relevance: Go beyond keywords to fully address user questions. Create rich content that provides real value and context.

2. Authority Signals: Build Brand credibility with trusted mentions, reviews, and PR.

3. E-E-A-T Standards: Prioritize experience, expertise, authority, and trustworthiness to meet AI-driven ranking criteria.

4. Quick Digestibility: Structure content with summaries, clear headers, and bullet points for easy parsing by LLMs.

5. Technical SEO & Updates: Ensure fast loading, clean structure, and regular content updates to signal relevance.

Read more in our blog here.

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As the U.S. election approaches, this special episode of the New Frontier dives into the intersection of AI and politics with special guest Zac Weisz⁠ from the National Journal. Zach, who has closely covered both presidential candidates, shares insights from rallies and recent campaign strategies, shedding light on how AI is subtly shaping this election. The discussion also covers both Kamala Harris and Donald Trump's policies on AI. Finally, Max and Jo share some ideas on what the political discourse around AI, which they believe is one of the critical issues we uniquely face at this time, could (and should) sound like.

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Read Zac's election analysis: https://www.nationaljournal.com/s/726619/how-to-watch-the-presidential-election-like-a-pro/?unlock=WOHRR37NPL4BA8G1

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In this episode, Max and Jo sit down with Chad Rubin, a seasoned entrepreneur with over 15 years of experience in the e-commerce industry. Chad has built a remarkable career by founding and scaling multiple companies, including Skubana, The Prosper Show, Sellers Choice, and Profasee, all of which were designed to solve critical problems for Amazon sellers.

During the conversation, Chad delves into one of the most pressing issues for Amazon sellers: how to compete on pricing in an increasingly competitive marketplace. He explains that while many sellers fear being outpriced by international manufacturers, especially those based in China, the real opportunity lies in adopting smarter pricing strategies. According to Chad, the key to staying competitive is understanding how pricing impacts customer behavior, ranking, and profitability on Amazon. Sellers who focus on optimizing their pricing in response to market demand and competitor actions can significantly improve their margins without sacrificing their position in search results.

The discussion also touches on the future of e-commerce and the role of artificial intelligence in shaping pricing strategies. Chad emphasizes the importance of dynamically adjusting prices based on real-time data, allowing sellers to capture demand peaks and remain profitable during fluctuations in the market. With his extensive experience in both software development and e-commerce, Chad offers a forward-looking perspective on how brands can stay ahead of the curve in a rapidly evolving digital marketplace.

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Jo welcomes Izabella Ritz, CEO of Ritz Momentum, to discuss the cutting edge of AI and e-commerce.

A significant portion of the discussion focuses on how Isabella and her agency use AI, particularly tools like ChatGPT, to streamline product research and development. She explains how AI helps identify potential products, improve customer experiences, and optimize listings by analyzing competitor data and market trends. Isabella emphasizes the growing role of AI in Amazon's ecosystem, including its impact on product launches and customer engagement through Amazon's AI assistant, Rufus, which can directly influence sales outcomes.

The episode concludes with a forward-looking discussion about the future of e-commerce and AI. Izabella highlights the necessity for sellers to adapt to AI-driven systems to stay competitive. She warns that those who ignore these technological advancements risk being left behind, while those who embrace them will have better chances of success. The conversation is packed with practical insights on using AI to gain a competitive edge in the fast-evolving Amazon marketplace.

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In this rebroadcast of Seller Sessions, host Danny McMillan welcomes Max Sinclair to discuss key developments from the Amazon Accelerate event and the future of AI-driven ecommerce. The conversation centers around Amazon’s new approach to product listing personalization, where AI will dynamically adjust product titles and descriptions based on customer searches. This move could disrupt traditional SEO practices, as sellers lose some control over content optimization. Max shares his experience at Accelerate, revealing a lack of coordination among Amazon teams and limited seller control over opting out of these changes.

The discussion also touches on Amazon’s plans for advanced AI tools and agents, such as Project Amelia, which aims to assist sellers with business insights and customer support. Max emphasizes the rapid progress in AI capabilities, including the new GPT-4-based "o1" model, which uses reasoning for more complex tasks.

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In this episode of The New Frontier, Jo and Max welcome Yoni Kozminski, a seasoned global digital marketing entrepreneur with over 15 years of experience working with major brands like Mercedes-Benz, MasterCard, and Sony. Yoni shares his journey, starting from his early career in launching social media strategies for big brands, to his transition into the e-commerce and Amazon space. He discusses how he helped scale an e-commerce business and built systems and processes that led to significant growth. Now, Yoni focuses on helping other companies streamline operations and hire top-level talent through his two companies, MultiplyMii and Escala.

The conversation delves into the importance of building scalable processes in business, especially for e-commerce and Amazon sellers. Yoni offers actionable insights on how businesses should approach scaling, emphasizing the need for clarity in operations and the right timing for hiring. He highlights the power of process documentation and how his companies help clients design effective Standard Operating Procedures (SOPs) to drive growth. Yoni also touches on lessons learned from scaling too fast and the value of building a team that aligns with the company’s long-term goals.

The episode wraps up with discussions on remote hiring, particularly in the Philippines, and how businesses can successfully onboard and manage offshore teams. Yoni explains the framework his team uses to create an engaging onboarding experience and how technology and processes can replicate the in-person experience, making remote hiring more seamless. He also offers resources for business owners looking to enhance their hiring strategies and operational processes, giving listeners valuable takeaways on scaling their businesses effectively.

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Following an action packed week in Seattle, Jo and Max sit down to reflect on the biggest launches announced at Amazon Accelerate 2024. And there were a lot. Amazon announced 23 AI launches, including many surprises such as;

• Personalised Product listings: Amazon showing each individual customer personalised titles and bullet points, completely changing the Amazon SEO game again
• Amelia AI: An AI-powered personal assistant for sellers.
• AI SeSu: an AI Seller support agent!
• Prime Day badges on Tiktok/Google Shopping/Shopify/Paypal
• Free Profitability tracker: Analyze profits from Amazon, eBay, Shopify, Walmart, and other selling channels in one place.
• and more!

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Get 20% off the AmaNordic conference with the code JOLA20

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