Episodes

  • Getting Hacked - How to Recover After Facebook Ad Account Is Hacked
    Aug 12 2020

    Kevin shares some of his experiences of clients being almost hacked through phishing and actually losing close to $12k overnight by a hacker in Vietnam.

     

    Highlights

    • Getting hacked
    • What to do if you get hacked
    • Facebook taking action
    • Realizing how you got hacked
    • What you can do to prevent this scenario
    • Changing your password periodically

     

    Links and Resources from this Episode

    • paidtrafficlab@gmail.com
    • http://paidtrafficlab.com/
    • Spencer Shaw - https://podkick.com/
    • Facebook Help Center - https://business.facebook.com/business/help/

    Review, Subscribe and Share

    If you like what you hear please leave a review by clicking here

     

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    14 mins
  • What to Do With Your Business Now
    Aug 5 2020

    Kevin and Spencer talk about what you should be doing with your business now even though the world is turned upside-down with COVID-19 and the upcoming elections.

     

    Highlights

    • Why you shouldn’t give up right now and why things are great right now
    • All working from home
    • Getting traffic to your website
    • Types of marketing activities
    • It all depends on the audience
    • Increasing your conversion rates

     

    Links and Resources from this Episode

    • paidtrafficlab@gmail.com
    • http://paidtrafficlab.com/
    • Spencer Shaw - https://podkick.com/

    Review, Subscribe and Share

    If you like what you hear please leave a review by clicking here

     

    Make sure you’re subscribed to the podcast so you get the latest episodes.

    • Subscribe with Apple Podcasts
    • Follow on Spotify
    • Subscribe with Stitcher
    • Subscribe with RSS
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    13 mins
  • TikTok Advertising Platform is Now Open
    Jul 29 2020

    Spencer and Kevin talk about Kevin's first impressions of TikTok Ads, which targeting options are available, and who will benefit the most from running ads currently.

     

    Highlights

    • All about TikTok
    • Running Ads in TikTok
    • Start running ads in this platform
    • What are the ad types
    • Categories at TikTok
    • Optimization and split test for TikTok 

     

    Links and Resources from this Episode

    • paidtrafficlab@gmail.com
    • http://paidtrafficlab.com/
    • Spencer Shaw - https://podkick.com/
    • TikTok Back To Business Program: https://www.tiktok.com/business/en/back-to-business-program

    Review, Subscribe and Share

    If you like what you hear please leave a review by clicking here

     

    Make sure you’re subscribed to the podcast so you get the latest episodes.

    • Subscribe with Apple Podcasts
    • Follow on Spotify
    • Subscribe with Stitcher
    • Subscribe with RSS
    Show More Show Less
    25 mins
  • Growing a Business with Online Advertising
    Jul 22 2020

    Kevin and Spencer talk about some things to consider when growing your business through online advertising such as Facebook, Google, and Instagram Ads.

     

    Highlights

    • Paying ads
    • Growing your business
    • Retargeting audiences
    • Running ads 
    • Understanding your metrics
    • Using multiple ads platforms

     

    Links and Resources from this Episode

    • paidtrafficlab@gmail.com
    • http://paidtrafficlab.com/
    • Spencer Shaw - https://podkick.com/

    Review, Subscribe and Share

    If you like what you hear please leave a review by clicking here

     

    Make sure you’re subscribed to the podcast so you get the latest episodes.

    • Subscribe with Apple Podcasts
    • Follow on Spotify
    • Subscribe with Stitcher
    • Subscribe with RSS
    Show More Show Less
    17 mins
  • Optimizing Campaigns Across Facebook and Instagram for Balanced Traffic
    Jul 15 2020

    Kevin and Spencer share how to improve your campaigns by structuring them to give more balanced traffic across the ad placements rather than FB Mobile Newsfeed getting most of the traffic in Automatic Placements.

     

    Highlights

    • How you might be hurting yourself
    • Videos ads
    • Instagram and Instagram Stories
    • Looking at stats
    • People reached with Instagram
    • Starting a new campaign
    • Facebook stories and Instagram stories



    Links and Resources from this Episode

    • paidtrafficlab@gmail.com
    • http://paidtrafficlab.com/
    • Spencer Shaw - https://podkick.com/

    Review, Subscribe and Share

    If you like what you hear please leave a review by clicking here

     

    Make sure you’re subscribed to the podcast so you get the latest episodes.

    • Subscribe with Apple Podcasts
    • Follow on Spotify
    • Subscribe with Stitcher
    • Subscribe with RSS
    Show More Show Less
    12 mins
  • Campaign Budget Optimization VS Non-CBO
    Jul 8 2020

    Kevin and Spencer talk about the merits of not using Campaign Budget Optimization.

     

    Highlights

    • CBO vs. Non-CBO
    • Running CBO
    • Campaign Budget Optimization
    • Running small campaigns
    • Not using CBO
    • Benefits of the CBO
    • Improving campaigns



    Links and Resources from this Episode

    • paidtrafficlab@gmail.com
    • http://paidtrafficlab.com/
    • Spencer Shaw - https://podkick.com/

    Review, Subscribe and Share

    If you like what you hear please leave a review by clicking here

     

    Make sure you’re subscribed to the podcast so you get the latest episodes.

    • Subscribe with Apple Podcasts
    • Follow on Spotify
    • Subscribe with Stitcher
    • Subscribe with RSS
    Show More Show Less
    11 mins
  • Metrics That Matter - Analytics and Campaign Tracking
    Jul 1 2020

    Kevin dives deeper into the analytics, ad reporting, and the philosophy you should embrace to make the most of your campaigns and make decisions on how to scale.

     

    Highlights

    • Understanding your analytics
    • Making reports
    • Google and Facebook Ads
    • How to scale

     

    Links and Resources from this Episode

    • paidtrafficlab@gmail.com
    • http://paidtrafficlab.com/
    • Spencer Shaw - https://podkick.com/

    Review, Subscribe and Share

    If you like what you hear please leave a review by clicking here

     

    Make sure you’re subscribed to the podcast so you get the latest episodes.

    • Subscribe with Apple Podcasts
    • Follow on Spotify
    • Subscribe with Stitcher
    • Subscribe with RSS
    Show More Show Less
    18 mins
  • Click To Call on Facebook and Google Ad Credit Update
    Jun 24 2020

    Click To Call is no longer for just Google Ads. In this episode, Kevin and Spencer talk about running Click To Call ads on Facebook and what you need to know.

     

    Highlights

    • Facebook click to call
    • Google ad credit
    • Running Facebook ads
    • Purchasing products online
    • Purchasing things to solve a problem
    • Google ads functionality
    • Running ads



    Links and Resources from this Episode

    • paidtrafficlab@gmail.com
    • http://paidtrafficlab.com/
    • Spencer Shaw - https://podkick.com/

    Review, Subscribe and Share

    If you like what you hear please leave a review by clicking here

     

    Make sure you’re subscribed to the podcast so you get the latest episodes.

    • Subscribe with Apple Podcasts
    • Follow on Spotify
    • Subscribe with Stitcher
    • Subscribe with RSS
    Show More Show Less
    14 mins