In this episode, Max and Jo sit down with Chad Rubin, a seasoned entrepreneur with over 15 years of experience in the e-commerce industry. Chad has built a remarkable career by founding and scaling multiple companies, including Skubana, The Prosper Show, Sellers Choice, and Profasee, all of which were designed to solve critical problems for Amazon sellers.

During the conversation, Chad delves into one of the most pressing issues for Amazon sellers: how to compete on pricing in an increasingly competitive marketplace. He explains that while many sellers fear being outpriced by international manufacturers, especially those based in China, the real opportunity lies in adopting smarter pricing strategies. According to Chad, the key to staying competitive is understanding how pricing impacts customer behavior, ranking, and profitability on Amazon. Sellers who focus on optimizing their pricing in response to market demand and competitor actions can significantly improve their margins without sacrificing their position in search results.

The discussion also touches on the future of e-commerce and the role of artificial intelligence in shaping pricing strategies. Chad emphasizes the importance of dynamically adjusting prices based on real-time data, allowing sellers to capture demand peaks and remain profitable during fluctuations in the market. With his extensive experience in both software development and e-commerce, Chad offers a forward-looking perspective on how brands can stay ahead of the curve in a rapidly evolving digital marketplace.

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