Unpopular marketing opinion? Too much time is spent worrying about the details of a buyer persona or ideal client avatar when there are really just 3 things to work out.

The idea of having a buyer persona - aka, a description of the person / market / audience you're trying to reach with your content - is 100% good. Don't get me wrong. But the approach where you get so detailed as to figure out what keeps them up at night or what they ate as a snack yesterday is a bit much. Unless, of course, you sell mattresses or snacks!

These 3 key parts of a buyer persona are the focus of this week's episode, with a little twist added. Because, in my opinion, the number 1 thing most often missing from these conversations about buyer personas and ideal client avatars is how that information translates to helping you create actual copy or content.

In other words, how do you go from "okay, I know who I want as my ideal client / customer" to "and I know exactly what content or copy to create to find them, help them understand what I do and why they should care and then ultimately convert them into a client or customer."

THAT is *really* what this episode is all about.

It's a long one, but worth it!

During the episode, I show you how to connect these two things - the buyer persona and the copy/content you create to market your business - with a few exercises. But if you want to shortcut the process, you may want to grab my Marketing Strategy Generator. Check it out here - https://createinspireconvert.com/marketinggenerator

Hot take: a lot of the things that make online marketing successful are not exactly the most glamorous. But they DO make the fun parts of marketing, well, more fun… because they usually provide the function, purpose and mode of efficiency.

This week’s episode will help you understand what an online marketing plan is, why you need one, and the function it serves in your overall business strategy. The short version is - an online marketing plan helps you avoid shiny object syndrome (aka chasing after tons of distractions) and overwhelm by keeping your decisions and actions focused on a handful of marketing goals that are directly tied to your business growth goals.

Want to get immediate access to a marketing plan template + workshop showing you how to customize it for your business? You can purchase the 2024 Marketing Plan Workshop

In Part 2 of our series on how to analyze the effectiveness of your content, we're looking at "middle of funnel" content. This is content that grows your email, SMS or other lists in some way. How do you know if the content designed to grow those audiences is working? Find out on this episode!

If you got anything useful out of this episode, shout me out on Instagram. Tag @createinspireconvert

The Marketing Strategy Generator*: https://www.createinspireconvert.com/marketinggenerator

*Use the promo code CIC10 to save 10%!