Unpopular marketing opinion? Too much time is spent worrying about the details of a buyer persona or ideal client avatar when there are really just 3 things to work out.

The idea of having a buyer persona - aka, a description of the person / market / audience you're trying to reach with your content - is 100% good. Don't get me wrong. But the approach where you get so detailed as to figure out what keeps them up at night or what they ate as a snack yesterday is a bit much. Unless, of course, you sell mattresses or snacks!

These 3 key parts of a buyer persona are the focus of this week's episode, with a little twist added. Because, in my opinion, the number 1 thing most often missing from these conversations about buyer personas and ideal client avatars is how that information translates to helping you create actual copy or content.

In other words, how do you go from "okay, I know who I want as my ideal client / customer" to "and I know exactly what content or copy to create to find them, help them understand what I do and why they should care and then ultimately convert them into a client or customer."

THAT is *really* what this episode is all about.

It's a long one, but worth it!

During the episode, I show you how to connect these two things - the buyer persona and the copy/content you create to market your business - with a few exercises. But if you want to shortcut the process, you may want to grab my Marketing Strategy Generator. Check it out here - https://createinspireconvert.com/marketinggenerator

Hot take: a lot of the things that make online marketing successful are not exactly the most glamorous. But they DO make the fun parts of marketing, well, more fun… because they usually provide the function, purpose and mode of efficiency.

This week’s episode will help you understand what an online marketing plan is, why you need one, and the function it serves in your overall business strategy. The short version is - an online marketing plan helps you avoid shiny object syndrome (aka chasing after tons of distractions) and overwhelm by keeping your decisions and actions focused on a handful of marketing goals that are directly tied to your business growth goals.

Want to get immediate access to a marketing plan template + workshop showing you how to customize it for your business? You can purchase the 2024 Marketing Plan Workshop

In Part 2 of our series on how to analyze the effectiveness of your content, we're looking at "middle of funnel" content. This is content that grows your email, SMS or other lists in some way. How do you know if the content designed to grow those audiences is working? Find out on this episode!

If you got anything useful out of this episode, shout me out on Instagram. Tag @createinspireconvert

The Marketing Strategy Generator*: https://www.createinspireconvert.com/marketinggenerator

*Use the promo code CIC10 to save 10%!

On this weeks episode, we go over how to measure the effectiveness of the content you're creating to promote your business online. What should you be tracking and considering to know if its really working? Tune in to find out! 

This week we're talking about how to come up with ideas for the content you use to promote your business online. It's a little more than randomly scrolling Instagram and hoping inspiration strikes you. There's a system to uncovering what those topics should be, and we break the whole thing down this week. 

How often have you been told to just "niche down" your content so you can find your audience? Here's the truth: niching down IS a good idea... but maybe not for the reasons you're thinking. When you slot yourself into a niche, you create a position for yourself in the market... which helps you stand out from all your competition online. On today's episode, I share with you HOW to do this, and WHY it's important. 

On today's episode, I interview Sydney Hart, Branding and Design Expert. If you've ever looked at your website, logo, colors, and image and wondered if it was capturing your brand effectively, then this episode is for you! Sydney share some amazing branding insights and secrets that you won't want to miss! 

And check out her amazing site and portfolio! 

• Sydney's website: https://withhartcreative.studio/
• Sydney's Instagram: withhartcreative.studio

Here's the video conference software mentioned: 

• Whereby: https://whereby.com/

In this episode we go over rethinking Digital Marketing Funnel: how it's been pitched to you, the reality of it, how you can flip the funnel process in your strategy, and how you can actually and realistically get a funnel to work! 

But if you truly want to take your digital funnel further, join our FREE live webinar referenced in the episode (3 Simple Steps for Creating a Successful Digital Marketing Funnel). Simply go to the below URL and join us for our 7/29, 7/30, or 7/31 sessions: 

http://amandamrosen.com/3stepfunnelclass/

We can't wait to see you there!