This week’s episode focuses on high ticket sales and how to sell without feeling sleazy. Em and Lex discuss the psychological motivations behind purchases, emphasizing the importance of understanding clients' basic needs. They share insights on improving sales strategies for small business owners and coaches, including personalizing the approach and extending invitations rather than making assumptions or convincing.

Here’s what you’ll learn:

• Tips on how to sell your coaching offering if it’s not selling as hoped
• What role the logical and emotional sales mindsets have in selling your offering
• Tips on auditing yourself on how you buy and sell
• Tips on identifying your trigger moments when selling or buying and why you invested in something for your business
• Understanding how trigger moments play into the marketing and sales process
• The importance of call qualifiers
• And more!

Listener Links:

• Follow Em & Lex on Instagram at @readysetcoachcommunity
• Sign up for the Ready Set CLIENTS Conference/Learn More: https://www.readysetcoachprogram.com/clients
• Join the Ready Set Coach Community: www.readysetcoachcommunity.com
• Learn more about Second Degree Society and THEPRBAR Inc.

This week’s episode focuses on navigating challenging client situations. Em and Lex discuss their experiences with difficult clients—aka the “Karents” of coaching—emphasizing the importance of handling these situations tactfully and professionally. They review common and less common challenges coaches may face with clients, including procrastination and lack of follow-through, and emphasize the importance of setting clear boundaries.

Here’s what you’ll learn:

• Strategies for managing argumentative and unprepared clients
• Tips on how to set expectations upfront and how to reset if needed
• Different moments that Em and Lex have had with difficult clients, and how they navigated them
• What they’ve learned from those moments
• Different ways to handle certain financial conversations with clients
• And more!

Listener Links:

• Follow Em & Lex on Instagram at @readysetcoachcommunity
• Sign up for the Ready Set CLIENTS Conference/Learn More: https://www.readysetcoachprogram.com/clients
• Join the Ready Set Coach Community: www.readysetcoachcommunity.com
• Learn more about Second Degree Society and THEPRBAR Inc.

This week’s episode discusses reimagining your group coaching program. Em and Lex discuss the opportunity to co-create and evolve a group program at different stages of your coaching business and how to do so authentically and strategically. Em and Lex also introduced the Ready Set Coach (RSC) Accelerator group program. They discuss what it is, how they came up with the idea, who it is serving, and what it means for the future of their programs.

Here’s what you’ll learn:

• How group programs can evolve through different phases of your business and life
• Tips on figuring out when it’s time to reiterate a group program
• How RSC has evolved and changed with different cohorts
• What Em and Lex have learned from each cohort
• Tips on how to reimage your group program thoughtfully
• What the RSC Accelerator is
• And more!

Listener Links:

• Follow Em & Lex on Instagram at @readysetcoachcommunity
• Sign up for the Ready Set CLIENTS Conference/Learn More: https://www.readysetcoachprogram.com/clients
• Join the Ready Set Coach Community: www.readysetcoachcommunity.com
• Learn more about Second Degree Society and THEPRBAR inc.

This week’s topic covers how to attract qualified leads for your coaching business. Em & Lex discuss how to define a qualified lead, how to set up parameters to weed out those who are unqualified, and what type of marketing is needed to find them in the first place.

Here’s What You’ll Learn:

• What a qualified lead is, and what factors make a lead qualified
• Tips on attracting the types of people who understand and need what you are selling
• Different considerations of what makes a lead qualified for your business
• Tips on identifying your qualifiers for your business
• How to set up lead qualifies throughout your business
• Tangible things that you can do to weed out the non-qualified leads
• Tips on making sure your branding is attracting the type of clients you want to have
• And more!

Listener Links:

• Follow Em & Lex on Instagram at @readysetcoachcommunity
• Sign up for the Ready Set CLIENTS Conference/Learn More: https://www.readysetcoachprogram.com/clients
• Join the Ready Set Coach Community: www.readysetcoachcommunity.com
• Learn more about Second Degree Society and THEPRBAR inc.

This week’s episode is a wellness check-in for ALL coaches. Inspired by a recent personal health event, Em and Lex share their experiences identifying wellness red flags and how to navigate your business and life through different seasons of health.

Here’s what you’ll learn:

• Real talk on wellness as a business owner
• Tips on identifying red flags ahead of time and focusing on preventative care instead of reactive care
• What Em and Lex have started doing as they continue to get even busier with business and life.
• You can’t pour from an empty cup
• Tips on maintaining your wellness and self-care to be able to pour into your clients
• Ideas on finding solutions that allow you to avoid hitting rock bottom physically, mentally, and emotionally etc.
• Tips on creating a list of things that will support you holistically
• Having your business plan solidly in place so your team can help you if you have to take time for wellness
• And more!

Listener Links:

• Follow Em & Lex on Instagram at @readysetcoachcommunity
• Sign up for the Ready Set CLIENTS Conference/Learn More: https://www.readysetcoachprogram.com/clients
• Join the Ready Set Coach Community: www.readysetcoachcommunity.com
• Learn more about Second Degree Society and THEPRBAR inc.

This week’s episode discusses managing client expectations in the coaching industry. Em and Lex discuss how to help set and manage expectations with potential and active clients from the sales call through the end of a coaching engagement.

Here’s what you’ll learn:

• Tools that Em and Lex use while they are working with clients to help set expectations
• Why it’s important to set expectations early on in the coach-client relationship
• Meeting your clients where they are and operating with a solution-driven mindset
• Your role as a coach
• The importance of boundaries as a coach
• How Em and Lex have set boundaries for themselves to maintain being able to show up for your clients
• How setting expectations at the get-go can help your clients appreciate and value your time together, coaching more
• And more!

Listener Links:

• Follow Em & Lex on Instagram at @readysetcoachcommunity
• Sign up for the Ready Set CLIENTS Conference/Learn More: https://www.readysetcoachprogram.com/clients
• Join the Ready Set Coach Community: www.readysetcoachcommunity.com
• Learn more about Second Degree Society and THEPRBAR inc.

This week’s episode recaps the lessons Em and Lex learned after hosting their first conference for Ready Set Coach last week. They break down what went well, what didn’t go as well, and changes they would make in the future. For any coach interested in hosting a virtual conference, take a listen!

Here’s what you’ll learn:

• What the conference was and how they pulled it off
• Reflections on the lessons they learned in putting on the conference
• How the conference worked being entirely virtual
• Reflections on how a smaller volume of attendees worked out better than a large volume
• What worked well for marketing, and what didn’t.
• Objections that came up in the sales process
• Challenges and successes hosting day of
• And more!

Listener Links:

• Follow Em & Lex on Instagram at @readysetcoachcommunity
• Sign up for the Ready Set CLIENTS Conference/Learn More: https://www.readysetcoachprogram.com/clients
• Join the Ready Set Coach Community: www.readysetcoachcommunity.com
• Learn more about Second Degree Society and THEPRBAR inc.

This week’s episode focuses on how to build and scale your coaching team. Em and Lex discuss their own experiences with building their team - from their hires to their first fires, and lessons learned. They explore the pros and cons of different hiring structures and how to know when you’re ready to expand your coaching team.

Here’s what you’ll learn:

• Tips on when to hire your first team member for your coaching business
• What indications come up that may alert you to needing to hire another team member
• Their tips on when to start the process of hiring and how to go about firing
• Best hiring practices and the importance of creating SOPs
• How to set expectations and communicate with your new hire
• The benefits and challenges of remote hires
• How you can strategically continue to build your team as you scale
• And more!

Listener Links:

• Grab your ticket for the Ready Set CLIENTS Conference on May 13th here: https://www.readysetcoachprogram.com/clients
• Follow Em & Lex on Instagram at @readysetcoachcommunity
• Sign up for the Ready Set CLIENTS Conference/Learn More: https://www.readysetcoachprogram.com/clients
• Join the Ready Set Coach Community: www.readysetcoachcommunity.com

Learn more about Second Degree Society and THEPRBAR inc.