• 👑 Season 6 Premiere: Doritos 'Crashes' Super Bowl, B2B Branding & Content Conquers Cannes

  • Oct 13 2024
  • Length: 21 mins
  • Podcast

👑 Season 6 Premiere: Doritos 'Crashes' Super Bowl, B2B Branding & Content Conquers Cannes

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  • Summary

  • 🙌🏼 In the Ricks' season opener: Doritos "Crash the Super Bowl" returns after nearly a decade. How content marketing conquered the Cannes Lions Advertising Festival. Why digital payments are emerging as a key element of B2B brand building. Plus: What the heck did a bag of dropped Cheetos' Cheetle do to the Carlsbad Caverns? Brought to you by Taskin, the first name in ultra-stylish, premium-quality travel gear for 🛩-setters everywhere. 👐🏻Shop now and save 30% with promo code R&RTAKE30 at TaskinSF.com: ow.ly/Vh6M30r9EpF👐🏻 IN THIS EPISODE: 🎉 The Ricks' return for an all-new season (at 01:11) 🧘🏽 Rick W. recommends a month-long sabbatical (01:56) 🎸 Rick M. gets wowed by the Doobie Brothers (02:25) 🗿 How Duran Duran, Billy Idol and other oldies by goodies keep rocking (02:53) 🧛 Alien: Romulus, Salem's Lot, Evil & More: Horror that's hitting the Ricks' radar (05:00) 👑 Content's coronation at the Cannes Lions Advertising Festival (09:12) 🔻 Doritos revives its popular "Crash the Super Bowl" user-generated ad contest (11:14) 💵 Why digital payments are becoming a key element of B2B brand building (12:51) ☢️ Why dropped Cheetos' had a world-changing impact on the Carlsbad Caverns (15:50) 🔎 In the age of generative AI, organic search traffic is in for some stuff (17:52) 🕵🏻‍♂️ A surprising look at changing consumer search behaviors (18:51) Approx. 21 minutes, 7 seconds. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.
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