• Setting clear KPIs is KEY to Marketing SUCCESS | James Dooley

  • Sep 6 2024
  • Length: 38 mins
  • Podcast

Setting clear KPIs is KEY to Marketing SUCCESS | James Dooley

  • Summary

  • Hey, Aspiring CMOs! I’m really excited about today’s episode because we’ve got James Dooley with us.

    James is a serial entrepreneur and one of the most sought-after fractional CMOs out there. If you’re curious about what it takes to thrive in both marketing and the larger business world, you’re in for a treat.

    James has earned his stripes as the top-paid digital landlord, and today, he’s going to walk us through how he built a successful SEO company that finds leads without taking on extra risk.

    His methods are straightforward and effective—things you can start putting into practice right after this episode.

    And that’s just the beginning. James will also drop his top piece of advice for winning in both marketing and business. This is the kind of advice that can truly change the way you think about your career.

    So, whether you’re aiming for that CMO role or dreaming of something even bigger, stick around.

    This episode is packed with ideas that could be just what you need to fuel your next big move. Let’s dive in!

    ✨ Episode Topics:

    00:00 - 03:22: Lead Generation and Transitioning to Rank and Rent
    03:22 - 08:39: The Importance of Networking and Finding Mentors
    08:39 - 14:36: Hiring and Structuring Marketing Teams
    14:36 - 19:12: Managing Financial Risks in Marketing
    19:12 - 29:39: Taking Calculated Risks in Marketing
    29:39 - 32:25: Tracking and Analyzing Data for Informed Decisions
    32:25 - 36:44: Advice for Younger Self: Go Faster and Go Harder

    🔗 CONNECT WITH JAMES DOOLEY:
    👥 LinkedIn: https://www.linkedin.com/in/jameszdooley/
    💻 Website: https://jamesdooley.com/
    🎧 YouTube: https://www.youtube.com/@JamesDooley

    ASK Anything on The Aspiring CMO show and get your questions answered right on the show!

    https://forms.gle/jswoQq8dy8u2oisT6

    Subscribe to The Aspiring CMO:
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