The Aspiring CMO

By: Ani Hoang
  • Summary

  • Digital marketing and entrepreneurship insights from REAL results, stories, and people. Weekly interviews with successful content creators, marketers, and entrepreneurs to find out how they got to where they are and what marketing strategies we can learn to grow our businesses and brands.
    The Aspiring CMO
    Show More Show Less
activate_Holiday_promo_in_buybox_DT_T2
Episodes
  • Why Most Marketing Agencies Fail Defining the CMO Role
    Oct 19 2024

    Imagine you're standing at a crossroads, surrounded by countless paths leading to potential business growth.

    Which one do you choose? In this episode, I talk with Behdad Jamshidi, a true expert in the world of marketing strategy and business development.

    Behdad shared some incredible insights on how businesses can grow by finding the right marketing partners—a process he calls "marketing matchmaking."

    It's about connecting companies with agencies that fit their unique needs, not just the first ones that come along.

    Behdad emphasized that not every agency is cut out for every business, and understanding the strengths and weaknesses of potential partners is crucial.

    For anyone trying to navigate the complex world of agency relationships, this episode is full of practical tips and lessons learned.

    ✨ Episode Topics:

    00:00: Shifting Business Mindsets for Growth
    02:51: The Role of Marketing Matchmaking
    06:00: Understanding the CMO's Role
    09:08: Building a Solid Marketing Foundation
    11:52: Vetting Marketing Partners
    15:04: Navigating Agency Relationships
    17:55: The Complexity of Marketing Services
    20:11: The Importance of Specialization in Digital Marketing
    22:25: Long-Term Marketing Strategies and Budgeting
    24:45: Building a Comprehensive Marketing Strategy
    26:37: Success Stories: E-commerce Growth Through Strategy
    28:00: Unique Approaches for Service-Based Businesses
    31:52: Understanding the CMO Role
    36:57: Advice for Aspiring CMOs

    🔗 CONNECT WITH BEHDAD JAMSHIDI:

    👥 LinkedIn: https://www.linkedin.com/in/behdadjamshidi/
    💻 Website: https://cjammarketing.com/
    🎧 Instagram: https://www.instagram.com/cjammarketing/

    ASK Anything on The Aspiring CMO show and get your questions answered right on the show!
    https://forms.gle/jswoQq8dy8u2oisT6

    Subscribe to The Aspiring CMO:

    Facebook: https://www.facebook.com/theaspiringcmo
    Instagram: https://www.instagram.com/theaspiringcmo/
    YouTube: https://www.youtube.com/@theaspiringcmo/featured

    Show More Show Less
    41 mins
  • HIGH-CONVERTING Copywriting Secrets You Need to Know!
    Oct 5 2024

    Hey everyone! Welcome back to another episode of The Aspiring CMO.

    Today, I had an amazing chat with Bibi, a creative force in the SEO industry. She shared her journey from social media marketing to link building and offered some incredible insights.

    Bibi’s unique approach to link building has set her apart. You can learn why linkable assets matter and discover how she uses AI to boost her marketing strategies.

    We also explored the lessons learned from past experiences in PR and marketing failures, emphasizing the importance of focusing on the value proposition in outreach campaigns.

    If you’re looking for inspiration and practical tips on SEO, creativity, and personal growth, this episode is for you. So, let’s tune in now.

    ✨ Episode Topics:

    00:00: The Creative Journey of Link Building
    05:03: Innovative Outreach Strategies
    09:49: Crafting Compelling Emails
    14:56: The Role of AI in Link Building
    20:11: Building a Creative Team Culture
    25:09: Lessons from the Past

    🔗 CONNECT WITH BIBI:

    👥 LinkedIn: https://www.linkedin.com/in/bibiraven/

    💻 Website: https://bibibuzz.com/

    ASK Anything on The Aspiring CMO show and get your questions answered right on the show!

    https://forms.gle/jswoQq8dy8u2oisT6

    Subscribe to The Aspiring CMO

    Facebook: https://www.facebook.com/theaspiringcmo

    Instagram: https://www.instagram.com/theaspiringcmo/

    YouTube: https://www.youtube.com/@theaspiringcmo/featured

    Show More Show Less
    33 mins
  • Setting clear KPIs is KEY to Marketing SUCCESS | James Dooley
    Sep 6 2024

    Hey, Aspiring CMOs! I’m really excited about today’s episode because we’ve got James Dooley with us.

    James is a serial entrepreneur and one of the most sought-after fractional CMOs out there. If you’re curious about what it takes to thrive in both marketing and the larger business world, you’re in for a treat.

    James has earned his stripes as the top-paid digital landlord, and today, he’s going to walk us through how he built a successful SEO company that finds leads without taking on extra risk.

    His methods are straightforward and effective—things you can start putting into practice right after this episode.

    And that’s just the beginning. James will also drop his top piece of advice for winning in both marketing and business. This is the kind of advice that can truly change the way you think about your career.

    So, whether you’re aiming for that CMO role or dreaming of something even bigger, stick around.

    This episode is packed with ideas that could be just what you need to fuel your next big move. Let’s dive in!

    ✨ Episode Topics:

    00:00 - 03:22: Lead Generation and Transitioning to Rank and Rent
    03:22 - 08:39: The Importance of Networking and Finding Mentors
    08:39 - 14:36: Hiring and Structuring Marketing Teams
    14:36 - 19:12: Managing Financial Risks in Marketing
    19:12 - 29:39: Taking Calculated Risks in Marketing
    29:39 - 32:25: Tracking and Analyzing Data for Informed Decisions
    32:25 - 36:44: Advice for Younger Self: Go Faster and Go Harder

    🔗 CONNECT WITH JAMES DOOLEY:
    👥 LinkedIn: https://www.linkedin.com/in/jameszdooley/
    💻 Website: https://jamesdooley.com/
    🎧 YouTube: https://www.youtube.com/@JamesDooley

    ASK Anything on The Aspiring CMO show and get your questions answered right on the show!

    https://forms.gle/jswoQq8dy8u2oisT6

    Subscribe to The Aspiring CMO:
    Facebook: https://www.facebook.com/theaspiringcmo
    Instagram: https://www.instagram.com/theaspiringcmo/
    YouTube: https://www.youtube.com/@theaspiringcmo/featured

    Show More Show Less
    38 mins

What listeners say about The Aspiring CMO

Average customer ratings

Reviews - Please select the tabs below to change the source of reviews.