Anne Rajoo lives in an idyllic island setting in the Indian Ocean. But business has not always been so carefree for this multi-talented, multi-skilled, multi-passionate, entrepreneur mom.

Anne turned things around for her peace of mind and productivity after realizing she needed to get help--she couldn't do it all by herself without risking repeated burnout. Peaceful Productivity was how she has been able to do more, have more, and stress less.

One of Anne's business ventures grew out of this desire to get help for herself. Her virtual assistance agency now helps others find just the right people to help them complete the tasks on their to-do lists so they can focus more on their zone of genius; the income-producing areas of their business.

I talked with Anne about how coaches and content creators can get started with the process of hiring help. She also shared what she sees as some of the biggest mistakes to avoid in getting help for your business.

• Discover Peaceful Productivity and how you, too, can achieve it! (Yes, you!)
• The myth of the do-it-all virtual assistant.
• The two questions you must ask yourself before you hire your first or next VA to save yourself time, stress, and misunderstandings.
• The mind-shift you must make to get the best ROI with each new team member you add. Hint--it has to do with everyone working in their zone of genius.
• Busting the myth that only you can do it all and why that mindset is actually harmful to your business.
• And don't miss the golden nugget that Anne shares towards the end of the interview. Mic drop moment. 😉

Links and products mentioned in today's episode:

To claim your complimentary consultation with Anne, use the orange Book Your Consultation button at the bottom of this page.

The blog post referenced in this episode: The Ultimate Guide To Outsourcing Tasks to Virtual Assistants. It provides a great overview of the types of VAs and budget considerations.

Anne Rajoo is the founder and CEO of Virtufully, an e-assistance hub that helps female entrepreneurs streamline and scale their businesses through strategic outsourcing. Anne's goal is to guide dynamic women on a journey toward a mindful mastery of work and life, reshaping the way we perceive productivity.

Anne is also the creative force behind Magic Mum Life and Peaceful Productivity, which are designed to support ambitious women who balance careers with motherhood.

Anne's journey started as a career woman, wife, and mother of two young boys. She felt the pressure of motherhood and the pursuit of perfection in her career, but she shifted her focus toward what truly matters. Now, Anne uses the tools she applied in her own life to help mothers become focused, productive, and fulfilled without succumbing to burnout.

A lifelong dream of an extraordinary life led Anne from a tiny village in East Germany to London and finally to Mauritius, where she now resides with her family.

Both Anne and Virtufully are committed to redefining success for female entrepreneurs by creating a harmonious blend of professional achievement and personal fulfillment. If you're a woman looking to streamline and scale your business, connect with Anne Rajoo and Virtufully to take your entrepreneurial journey to new heights.

Virtufully.com for Anne's virtual assistant agency to learn more about hiring a VA.

If you've ever felt stuck watching your email list inch up by single digits or stay at the same number month after month, get ready to turbocharge your list growth! This week on "She's Got Content," we dive deep with Prisca Benson, the master of email list collaborations, who reveals how she turned her slow-growing list into a bustling hub of engaged subscribers.

• Creative Collaboration for Introverts: Discover the advantages of collaborative opportunities for those who might be more introverted. Melissa and Prisca share their experiences inside supportive communities that offer encouragement, accountability, and the opportunity to forge lifelong friendships with like-minded entrepreneurs in groups like the Collab Club and the Podcast Collaborative.
• Networking IS Relationship Building: Explore the significant role of networking in business growth as Prisca outlines the importance of making meaningful connections. Get valuable tips on becoming an attractive podcast guest and creating mutually beneficial relationships that can lead to a surge in your business exposure and email list size.
• The Art of Effective Email Communication: Listen as host Melissa Brown discusses the common fear of emailing a growing list and Prisca emphasizes the importance of regular communication to stay top-of-mind with your audience. Learn how to balance the influx of emails during collaborations and maintain a strong connection with your subscribers.
• Imaginative Ways To Collaborate: The sky is the limit with the types of collaborations you can create with business buddies. There are at least ten different collaborative ideas shared by Prisca during this episode. Be sure to take notes!

Links and products mentioned in today's episode:

Get Prisca's free gift: 3 Steps to Financial Freedom Guide

The Collab Club, hosted by Nicole Batey, is designed to help solopreneurs and small business owners connect and collaborate.

Podcast Collaborative Find a guest and be a guest on podcast shows.

ConvertKit Email service provider. Get a 14-day free trial to check it out.

The video mentioned by Prisca in this episode about Creator Network on Convertkit:

7 steps to growing your newsletter with Recommendations

SparkLoop The number one newsletter recommendation platform

Prisca is a dedicated money coach who guides professional women towards financial freedom. She crafts simple, customized plans that allow her clients to enjoy life while securing their financial future, ultimately guiding them toward a peaceful relationship with their money. With years of helping people create their money plans and a proven track record of growing her own investment accounts by over $280k in just 6 years, Prisca brings firsthand expertise to her coaching practice. Join her on Instagram (@ourgreenlifenj) for daily strategies, inspiration, and behind-the-scenes insights on mastering your finances and...

Ever just want to 'borrow someone's brain' to help you make sense of great business advice that might be going wrong for you for some reason?

Human behavior consultant Lisa Thurston helps solopreneurs cut through the overwhelm, overthinking, and wheel spinning that's often so much a part of the early stages of business. Using a simple line of questioning with her assessment to learn more about her client's values, personalities, and deep desires, she helps them swim through the sea of great business advice that might be wrong for them as an individual.

Listen to Lisa discuss three examples where great business advice went wrong and what to do instead.

• What is a human behavior consultant?
• How human behavior consultants help customize and plan the best business model for you, based on your likes, values, and your own personality.
• Three examples of generally great business advice and where it can go wrong for a specific individual.
• Why you might be struggling with content creation based on the business model you've currently got set up.
• Lisa's tool for validating your business ideas--where 'the rubber meets the road.'

Links and products mentioned in today's episode:

Nail Your Niche Workbook and Skill Audit

Marisa Corcoran, founder of Copy Confidence Society and The Copy Chat.

Human Behavior Consultant, Lisa Thurston is all about helping solopreneurs gain clarity, maximize their potential, and shine in their fields of expertise.

From helping you maximize your strengths to creating your unique selling proposition to mapping out your customer journey, Lisa is obsessed with helping women solopreneurs create the life and business of their dreams.

NOTE: Lisa's website has changed since the recording date for this episode. She mentions in the audio that her website is LisaThurston.biz, but this is no longer current. The correct website is LisaThurston.cc, and the link below will take you to her current website.

LisaThurston.cc

Lisa Thurston on Instagram

Melissa Brown, MD - Coach, Author, Speaker, Teacher, and Podcast Host.

After leaving medical practice in 2009, Melissa discovered the online world and never looked back! After coach certification, she began a healthy lifestyle coaching practice online and quickly fell in love with blogging, writing, and content marketing.

Melissa believes that coaches have the power to change the world. Unfortunately, too many coaches get discouraged by the amount of content they need to create for marketing their business and this can lead to overwhelm and giving up on their dreams. There's such a ripple effect when a dream dies, so Melissa is on a mission to help coaches and solopreneurs overcome the overwhelm when it comes to content creation so they keep those dreams alive.

Your content can impact massive amounts of people and positively change the world. You've got content in there inside you; let's get it out into the world.

She's Got Content Facebook...

Get ready for a super insightful episode this week. My special guest, Pam Hamilton, joined me for a chat about all things podcasting. Pam, a mindset and visibility expert, shares her recent journey of creating her own podcast, "Becoming Seen," and offers some awesome advice for navigating the world of podcast launching.

Soak up Pam's wisdom on facing your fears, embracing your authentic self, and having the courage to make a pivot when you recognize it's needed. It's going to be a fun and enlightening conversation, so grab your favorite drink and get ready to be inspired!

• Embracing change. Pam highlights the importance of pivoting in her early podcasting journey and how she realized she needed to make a fix in the name of her show to be discoverable.
• The challenges with getting started with your podcast and how to find support. And how it all boils down to taking one step and then another.
• Discover some of the best tried-and-true software to make podcast production easier and less time-consuming.
• You can't fix something without taking action and getting feedback about what needs fixing.

Get your copy of Pam's free Visibility Journal

Books mentioned in this episode:

Feel the Fear and Do It Anyway by Susan Jeffers

The Big Leap by Gay Hendricks

Atomic Habits by James Clear

Software mentioned in this episode:

Audacity: Free, open-source audio editing software.

Descript: Editing audio is as easy as highlighting text. Monthly fee. Can be paused if need be.

Castmagic: The key to quickly and beautifully creating show notes and social media assets for your podcast. Monthly fee.

Other podcasts mentioned in this episode:

Pam's Podcast: Becoming Seen

Karen Robinson's Podcast: Heal Thrive Dream Podcast

Pam Hamilton is a mindset and visibility expert who's serious about helping women business owners over 50 get past the mindset hurdles that keep them invisible and playing small so they can live full out in their purpose and create a life they love.

Building Visibility

Pam's free Facebook group: Building Visibility

Pam's Facebook page: The Coaching Lawyer

Instagram: @coachinglawyer

Melissa Brown, MD - Coach, Author, Speaker, Teacher, and Podcast Host.

After leaving medical practice in 2009, Melissa discovered the online world and never looked back! After coach certification, she began a healthy lifestyle coaching practice online and quickly fell in love with blogging, writing, and content marketing.

Melissa believes that coaches have the power to change the world. Unfortunately, too many coaches get discouraged by the amount of content they need to create for marketing their business, which can lead to feeling...

Grab a pen and paper--you'll want to take notes so you can optimize your website immediately. SEO expert, Brittany Herzberg shares so many easy-to-implement nuggets in this episode.

The "O" in SEO doesn't have to represent 'overwhelm' or 'overthinking.' Brittany has simple, down-to-earth tactics to get started optimizing your website. And just like fine wine and aged cheeses, once you start the SEO optimization process, the payoff comes in the future. Start where you are, but do start. You'll be so glad you did.

• Gain a simplified definition of SEO and the importance it plays in increasing your visibility, building trust, and connecting with your ideal audience.
• Learn Brittany's 'Start Where You Are' approach with practical strategies for optimizing blog content, including headlines, SEO titles, and meta descriptions, so you can improve search engine ranking and attract the right audience.
• The 'payoff' from doing the work, starting now, to optimize your website content. Hint: It's like aged cheese or fine wine; it gets better with time.
• You can write content that shows off your personality and still pleases the search engine bots. It doesn't have to be one or the other. Brittany's tip on approaching this is golden.
• The impact of guest appearances on podcasts and HARO entries in building website traffic and domain authority.

Get Brittany's free SEO checklist

Books mentioned:

They Ask, You Answer by Marcus Sheridan. The latest edition was published in August 2019.

You Are A Badass At Making Money by Jen Sincero

You Are A Badass by Jen Sincero

Marisa Corcoran--Founder of The Copy Chat and The Copy Confidence Society

HARO--Help a Reporter Out--Now rebranded to Connectively

We all know visibility is important, but it can be intimidating & time-consuming. (But who wants to remain the internet's best-kept secret?)

As a massage therapist-turned-copywriter, my guest Brittany Herzberg believes having a connection-driven approach to business is more important than ever. That's why she helps people harness the power of social proof marketing & SEO copywriting to get their businesses found online organically & to make their content *really* count!

Check out Brittany's website at BrittanyHerzberg.com

Instagram: @brittany_herzberg

LinkedIn:

If you're looking to enhance your coaching business and build meaningful relationships with your audience, this episode is a goldmine of inspiration and actionable tips. My guest in this episode is also a guide by your side for building a new relationship with food and exercise!

Jillian Beck Rogers is a certified health and life coach. She specializes in helping busy professionals break the habit of comfort eating to create new relationships with food, regain their health and energy, and love their bodies.

Jillian shared valuable insights on stress eating, the impact of stress on your eating habits, and the importance of addressing underlying issues rather than using food as a crutch for relaxation.

She also discussed her strategies for acquiring new coaching clients, which include leveraging social media, networking, and participating in local activities and women's groups.

We dove into the world of social media, with Jillian sharing what's been working for her on IG. She emphasizes the power of genuine connection, personal stories, and well-written captions to drive engagement with potential new clients.

The importance of mindful eating: enjoying food or feeling comforted by it is not inherently a bad thing.

Effective strategies for acquiring clients that don't always look like business networking: leveraging local activities, women's groups, and social media for a fun and low-pressure approach.

The value of genuine engagement on social media and the importance of personalized communication in building authentic relationships that organically lead to clients self-selecting to work with you.

Creating impactful content for your coaching businesses, including sharing personal stories, well-written captions, and experimentation with different post formats on Instagram.

The value of using personalized video messages in emails to build relationships and trust with potential clients.

Bombomb video messaging

Alternative to BombBomb that I use: SendSpark.com

Use coupon code SCALEYOURSELF to get a 10% discount on SendSpark.com

Marisa Corcoran, the founder of The Copy Chat and The Copy Confidence Society.

Book recommendation: Atomic Habits by James Clear.

Get your free copy of Jillian's 9 Healthy Snack & Breakfast Ideas for Meal Prep

Jillian Beck-Rogers is a Certified Health and Life Coach whose mission is to help busy professionals stop turning to food for comfort and start loving their bodies again. She helps people transform their relationships with food and exercise so they can have the energy and confidence they crave.

Jillian Health & Wellness

Find Jillian on Instagram: @jillianbeckrogers

Jillian on LinkedIn: @jillianbeckrogers

Melissa Brown, MD - Coach, Author, Speaker, Teacher, and...

• Discover the importance of the holistic approach to you and your business. What is the Founder Market fit and how does that apply to your business?
• What to focus on instead of the pain points for your ideal customer avatar.
• Learn about the holistic method of creating content pillars in your business. What's the one thing to focus on before you create any content?
• Hear how to make yourself truly uncopyable as one of your pillars. You are unique and no one will have all the same stories, experiences, and opinions as you do--use these unique traits of yourself to truly stand out from the crowd.
• Don't miss the mic drop moment when Michele shares the one key takeaway that she hopes all listeners walk away with.

My guest for this episode is Mindi Trimble who mentors students through the college application process. Mindi and I discuss the similarity between the process of students standing out through their personal statements and unique experiences, and how this mirrors the journey of entrepreneurs and coaches as they niche down their businesses and nail their messaging to stand out. Mindi offers her students advice and guidance to help them through this time and these principles can also be applied to the content creators' journey, too!

• How an overstretched waistband from a pair of pantyhose became a defining moment for my guest!
• Discover how to stand out and make your content unique, using strategies shared by a college prep mentor.
• Gain insights into the power of regular moments of reflection.
• Learn about why you want to develop your own 'Word Closet' and how that helps your content and copy.
• Don't miss the wisdom of the colors--blue sky and green and gold statements and what they represent in your content.
• Mindi's 4-D framework to help her students with their college prep and hint--this can also be applied to creating a content plan for you, too.

Links and products mentioned in today's episode:

Mindi's Goodies exclusively for podcast listeners: Be sure to check out the Bubble Wrapped College Planning Timeline and Mindi's upcoming events.

Marisa Corcoran: Check out the Copy Confidence Society to learn just what to say when someone asks you what you do, and how to write uncopyable words for all things in your business. Mindi and I met through participating in Marisa's Copy Confidence Society and her Intentional Icons program.

Lyn Fairchild Hawks--Blue Sky and Gold Coins

Brittany Herzberg--The Case Study Queen mentioned by Mindi in this episode.

Described as “the bubble wrap of life & college coaching,” Mindi Trimble encourages college-bound students to POP with fun, stress-relieving ideas for navigating their educational journeys using the Majorly Determined method inside her multi-year Accepted Academy program.

She then makes sure her students don’t POP under pressure by coaching them through carefully chosen coursework and self-directed experiences—all culminating in personality-filled applications that get put in the ‘yes’ pile.

Besides increasing acceptance rates, working with Mindi has been known to yield college financial offers ranging from five to thirty times her students’ investment in her programs. When not singing her students’ praises, Mindi is flexing her Phi Beta Kappa-from-UC Berkeley skills at trivia nights, hiking with her family and German Sheagle, or using her formal opera training to make up silly versions of soprano arias.

Find Mindi's website here: MindiTrimble.com

Mindi's free goodies for podcast listeners.

Connect with Mindi on Instagram: @minditrimblementoring

Melissa Brown, MD - Coach, Author, Speaker, Teacher, and Podcast Host.

After leaving medical practice in 2009, Melissa discovered the online world and never looked back! After coach certification, she...