Show Notes: Survival Mode Episode 52

· Hosts: Bert Robinson, Kevin Beers, Michael Grant Jr.

· Theme: Covering the final three steps of the business success roadmap.

· Introduction to step ten: Trust but Verify.

· Discussion on the importance of verifying business models for successful launches.

· Explanation of "trust but verify" concept, emphasizing the need to ensure accuracy and reliability.

· Real-life examples shared by hosts to illustrate the significance of verification in business operations.

· Introduction to step eleven: Establishing the Extended Marketing Team.

· Importance of locking in supporters and affiliates to promote business.

· Discussion on creating a marketing incentive structure to motivate affiliates.

· Examples provided for incentivizing supporters based on business types.

· Introduction to step twelve: Launch and Serve.

· Importance of selecting a strategic launch date tied to significant events or holidays.

· Discussion on opening the doors and delivering the business model to the market.

· Emphasis on Survival Mode's mission to guide entrepreneurs in launching sustainable and scalable businesses.

Show Notes: Survival Mode Episode 51

· Hosts: Bert Robinson, Kevin Beers, Michael Grant Jr.

· Theme: Recapping steps seven to nine of the business success roadmap.

· Introduction to step seven: Preparing for your target market.

· Focus on market research, analysis, and development for effective planning.

· Discussion on the importance of identifying the actual target market through research and analysis.

· Kevin emphasizes the significance of defining the target market for strategic marketing approaches.

· Introduction to step eight: Establishing the Coming Soon campaign.

· Planning, preparing, and positioning for the business launch highlighted.

· Kevin shares insights on reaching the target market through various channels like newspapers, social media, and search engines.

· Emphasis on the importance of sticking to the established plan to avoid last-minute disruptions.

· Introduction to step nine: Creating the Party with a Purpose.

· Discussion on planning, preparing, and positioning for the official launch party.

· Michael and Kevin stress the importance of maintaining the integrity of the plan to ensure successful execution.

· Warning against last-minute changes that can disrupt the party and undermine business credibility.

Show Notes: Survival Mode Episode 50

· Hosts: Bert Robinson, Kevin Beers, Michael Grant Jr.

· Theme: Delving into steps four to six of the business success roadmap.

· Recap of previous steps and introduction to step four: Registrations and Accounts.

· Discussion on the significance of making the business legally compliant.

· Michael emphasizes the importance of positioning the business for success through proper registrations and account setup.

· Kevin stresses the need for organization and progress tracking in managing registrations and accounts.

· Introduction to step five: Establishing and building business credibility.

· Exploration of the concept of business credibility and its importance.

· Kevin discusses the role of business content in conveying vision and uniqueness.

· Mention of the significance of business connections and accessing experts.

· Transition to step six: Developing operational structure.

· Michael explains the distinction between organizational and operational structures.

· Kevin highlights the importance of fleshing out operational procedures to avoid pitfalls.

· Discussion on the value of role-playing in testing operational effectiveness.

Show Notes: Survival Mode Episode 49

Introduction:

· Hosts: Bert Robinson, Kevin Beers, Michael Grant Jr.

· Theme: Reflecting on the 12 steps of business success.

· Celebration of completing the 12-step journey to business success.

· Decision to forego usual news segment in favor of recapping the steps.

· Discussion on the importance of vision in shaping a business's trajectory.

· Michael and Kevin share insights on developing a compelling vision and its impact on business planning.

· Transition to the second step: research and development.

· Michael explains the process of translating vision into a viable business model.

· Kevin highlights the significance of assessing feasibility and identifying necessary resources.

· Exploration of the difference between the business planning process and writing a business plan.

· Emphasis on legalizing the business entity and choosing the appropriate structure.

· Kevin stresses the importance of considering tax implications and seeking expert advice.

Show Notes: Survival Mode Episode 48

· Hosts: Bert Robinson, Kevin Beers, Michael Grant Jr.

· Theme: Providing a roadmap for business success, catering to entrepreneurs at all stages.

· Discussion on the significance of opening doors and serving customers.

· Emphasis on providing value through education, engagement, and sometimes entertainment.

· Kevin highlights the importance of context-specific approaches in different industries.

· Debate on the weight of education, engagement, and entertainment in business interactions.

· Examples of successful incorporation of all three elements, tailored to specific industries.

· Michael emphasizes the value of providing information that adds value to customers' lives.

· Discussion on exemplary customer service experiences and their impact on customer loyalty.

· Emphasis on interpreting customer needs and providing personalized attention.

· Bert highlights the significance of documenting interactions for future marketing and content development.

· Michael and Kevin share final tips for entrepreneurs.

Show Notes: Survival Mode Episode 47

· Hosts: Bert Robinson, Kevin Beers, Michael Grant Jr.

· Show theme: Providing practical advice and strategies for business success.

· Introduction to Step 12: Establishing Launch Date and Advertising.

· Discussion on the importance of setting achievable launch dates.

· Caution against relying on external factors like permits or contractors.

· Examples of unexpected delays and their impact on business operations.

· Emphasis on taking responsibility and proactively planning for contingencies.

· Insights into the challenges of marketing and advertising around uncertain launch dates.

· Importance of coordinating marketing efforts with the launch date.

· Discussion on the role of projections and contingency plans in marketing strategy.

· Highlighting the need for expert guidance and consultation in marketing decisions.

· Discussion on the entrepreneur's responsibility for both success and failure.

· Importance of taking responsibility for issues and providing excellent customer service.

· Emphasis on team recognition and credit-sharing for successes.

Show Notes: Survival Mode Episode 46

· Hosts: Bert Robinson, Kevin Beers, Michael Grant Jr.

· Show theme: Providing practical advice and strategies for business success.

· Introduction to Step 12: Establishing Loyalty Perks and Launch Discounts.

· Analogy of birthing a business and the excitement of opening day.

· Discussion on the significance of launching a business and realizing its potential.

· Introduction to the importance of establishing loyalty perks and launch discounts.

· Discussion on the importance of offering loyalty perks to attract and retain customers.

· Examples of loyalty programs such as buy-one-get-one offers and loyalty cards.

· Emphasis on making offers appealing and relevant to customers' needs.

· Importance of making customers feel appreciated and special.

· Strategies for customer retention, including birthday offers and exclusive memberships.

· Discussion on the significance of creativity and making offers that resonate with customers.

Show Notes: Survival Mode Episode 45

· Hosts: Bert Robinson, Kevin Beers, Michael Grant Jr.

· Show theme: Providing practical advice and strategies for business success.

· Introduction to Step 12: Launching Your Business.

· Introduction to Step 12: Picking a supporting launch date.

· Discussion on leveraging community events and holidays for a successful launch.

· Importance of planning and preparation for a successful business opening.

· Discussion on the significance of selecting an optimal launch date to maximize traffic and momentum.

· Strategies for aligning the launch date with national holidays or community events.

· Importance of reverse engineering and considering the launch date in the conception stages of the business.