• Tech News: LinkedIn Launches Newsletter Feature for Individuals and Companies

  • Apr 6 2022
  • Length: 4 mins
  • Podcast

Tech News: LinkedIn Launches Newsletter Feature for Individuals and Companies

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  • Summary

  • Email marketing used to be the domain of newsletters, but LinkedIn is working to modernize them for the social media age.

    LinkedIn Newsletters are an expansion of the Articles for Pages function, which allowed businesses to develop and publish long-form content last year.

    The purpose of Articles for Pages is to improve engagement with followers and to encourage dialogues. The notion is expanded upon in the newsletter, which offers subscriptions to recurrent articles on comparable topics.

    Businesses and individuals on LinkedIn can create serialized articles about specific themes, and those articles can be subscribed to as newsletters.

    The entire process of getting started with newsletters is simple, and it not only helps to enhance engagement with followers, but it also helps to expand the audience beyond the main platform.

    Per LinkedIn "As a newsletter author, you get to write about a professional topic you care about on a regular basis. Members can subscribe to your newsletter to receive updates when you publish something new. The most engaging newsletters specifically address a unique topic consistently enough that subscribers look forward to the next article."
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