• How to Thrive in eCommerce: Navigating eCommerce Beyond Amazon
    Nov 1 2024

    Unlock the secrets to thriving in the evolving e-commerce landscape with insights from Greg Elfrink of Empire Flippers. Greg shares his seasoned perspective on why waiting for another asset bubble could be a mistake and explains how market conditions still offer better opportunities than pre-pandemic times.

    In a bold take, Greg challenges the over-reliance on Amazon FBA, advocating for a diversified approach that includes direct-to-consumer strategies. By expanding beyond Amazon, businesses can regain control over customer interactions and enhance operational value, especially when eyeing future sales.

    This episode is packed with strategic insights for those looking to acquire successful businesses and grow their wealth.

    Episode Highlights:
    0:00 Market Trends in Selling Amazon Businesses
    11:39 Strategies for Buying Successful Businesses
    24:16 Diversifying Risk in Amazon Businesses
    ________________________________________

    Connect with Greg and Empire Flippers
    Website: https://empireflippers.com/
    Facebook: https://www.facebook.com/EmpireFlippers/
    LinkedIn: https://www.linkedin.com/in/gregthewriter/
    Youtube: https://www.youtube.com/user/adsenseflippers
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    Connect with John Cavendish
    Facebook: https://www.facebook.com/jgcuk
    Instagram: https://www.instagram.com/thejohncavendish
    LinkedIn: https://hk.linkedin.com/in/thejohncavendish

    Know More About Seller Candy
    Website: https://www.sellercandy.com
    Facebook Page: https://www.facebook.com/SellerCandyPro
    Instagram: https://www.instagram.com/sellercandyamz
    LinkedIn: https://www.linkedin.com/company/sellercandy/
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    Never Talk to Seller Support Again.

    Seller Candy is the expert operations arm of your Amazon business. We provide outcome-driven support for time-consuming and challenging Seller Central issues so you Never Have to Talk to Seller Support Again! With Agency-Level security practices and an experienced team who’s been through the thick of it, we give sellers bandwidth on demand without the hassle of hiring, training, or managing.

    #amazonsellercentral #amazonsupport #ecommerce #amazonbusiness #amazonseller #amazontips #amazonbusiness #AmazonStrategistS...

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    29 mins
  • Transform Your Listings Using Visual Content Techniques
    Oct 30 2024

    Unlock the secrets to transforming your Amazon product listings with the expert insights of Rafael Velas from ShareIt Studio. With his unique background in filmmaking and marketing, Rafael dives into the powerful role of visual content in boosting sales and preventing stagnation. Discover why major brands like Coca-Cola continually refresh their marketing and how you can apply similar strategies to your Amazon listings. Whether you're stuck with outdated visuals or looking to optimize for a specific demographic, Rafael's advice on using images, videos, and Amazon's brand registry features will equip you with the necessary tools to stay ahead in the competitive marketplace.

    Navigate the post-COVID landscape with confidence as we tackle the pressing need for reinvestment to remain competitive. We highlight the importance of strategic image placement, using real-life models, and the art of breaking patterns to capture attention. Rafael shares his controversial take on maximizing space in product images, urging sellers to focus on quality. Tailoring your approach for each product and client, Rafael emphasizes that there's no one-size-fits-all solution in e-commerce. Tune in for actionable strategies that promise to enhance your Amazon listings and drive customer conversions, ensuring your business not only survives but thrives.

    Connect with John Cavendish
    Facebook: https://www.facebook.com/jgcuk
    Instagram: https://www.instagram.com/thejohncavendish
    LinkedIn: https://hk.linkedin.com/in/thejohncavendish

    Know More About Seller Candy
    Website: https://www.sellercandy.com
    Facebook Page: https://www.facebook.com/SellerCandyPro
    Instagram: https://www.instagram.com/sellercandyamz
    LinkedIn: https://www.linkedin.com/company/sellercandy/
    -------------------------------------------------------------------------
    Never Talk to Seller Support Again.

    Seller Candy is the expert operations arm of your Amazon business. We provide outcome-driven support for time-consuming and challenging Seller Central issues so you Never Have to Talk to Seller Support Again! With Agency-Level security practices and an experienced team who’s been through the thick of it, we give sellers bandwidth on demand without the hassle of hiring, training, or managing.

    #amazonsellercentral #amazonsupport #ecommerce #amazonbusiness #amazonseller #amazontips #amazonbusiness #AmazonStrategistS...

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    26 mins
  • From Amazon To Target: How To Get Your Products In Retail
    Oct 7 2024

    Ever wondered how to get your products from Amazon into actual stores? Join us as John Cavendish sits down with Talor Ofer, the retail guru behind Retail Empire, for a no-nonsense chat about breaking into brick-and-mortar retail.

    With 25 years of helping brands land on store shelves across America, Talor's sharing everything you need to know:
    -How to actually talk to retail buyers (and get them excited about your products!)
    -The inside scoop on pricing - so you don't leave money on the table
    -Why sending the right samples can make or break your retail deals

    Whether you're crushing it on Amazon and ready for more, or just curious about getting your products into stores, Talor's been there, done that, and he's spilling all the tea. No fluff, just real strategies that work.

    Seriously, if you've ever thought "maybe my product should be in stores," you won't want to miss this. Talor's sharing the kind of insider knowledge that usually takes years to learn - and trust us, it's gold!
    -------------------------------------------------------------
    Connect with Talor and Retail Empire
    Website: https://retail-empire.com/
    LinkedIn: https://www.linkedin.com/in/talor-ofer-876b4a113/
    Youtube: https://www.youtube.com/@UCVhA_pDLs03iD3PaQN7GFsw@UCgg3W3FBsgDydBwxCCVt0_w
    -------------------------------------------------------------

    Connect with John Cavendish
    Facebook: https://www.facebook.com/jgcuk
    Instagram: https://www.instagram.com/thejohncavendish
    LinkedIn: https://hk.linkedin.com/in/thejohncavendish

    Know More About Seller Candy
    Website: https://www.sellercandy.com
    Facebook Page: https://www.facebook.com/SellerCandyPro
    Instagram: https://www.instagram.com/sellercandyamz
    LinkedIn: https://www.linkedin.com/company/sellercandy/
    -------------------------------------------------------------------------
    Never Talk to Seller Support Again.

    Seller Candy is the expert operations arm of your Amazon business. We provide outcome-driven support for time-consuming and challenging Seller Central issues so you Never Have to Talk to Seller Support Again! With Agency-Level security practices and an experienced team who’s been through the thick of it, we give sellers bandwidth on demand without the hassle of hiring, training, or managing.

    #amazonsellercentral #amazonsupport #ecommerce #amazonbusiness #amazonseller #amazontips #amazonbusiness #AmazonStrategistS...

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    43 mins
  • Mastering Amazon PPC: Proven Strategies for Clicks and Conversions
    Sep 25 2024

    In this episode, John and Chris dive into the power of Amazon PPC, exploring how it’s more than just an advertising tool—it's a game-changer for business growth. As Amazon becomes increasingly competitive, they discuss whether it’s now evolving into a pay-to-play platform.

    They break down the key strategies for Amazon PPC success, focusing on deep market research and keyword organization based on shopper intent. Learn how to drive clicks and conversions with tried-and-true techniques, and how to categorize campaigns by buyer groups to gain competitive insights that boost ad performance and optimize product listings.

    Plus, Chris shares the unique partnership model of Sophie Society, where their success grows alongside the brands they support.

    Tune in and discover actionable insights to help you stay ahead in the ever-evolving Amazon marketplace!

    About Chris Rawlings:
    After touring as a bass player in a ska band, Chris founded a multi-million dollar home health Amazon brand. This led to the creation of Sophie Society where Chris invests in and partners with 7 and 8-figure brands on Amazon to scale them. He is the host and founder of the most well-attended Amazon PPC-focused digital event on earth: The Profitable PPC Challenge.
    ________________________________________
    Connect with Chris and Sophie Society
    Website: https://www.sophiesociety.com/
    LinkedIn: https://www.linkedin.com/in/christophermrawlings/
    Youtube: https://www.youtube.com/channel/UCQWVg5Q0-rsYAuRg5BLv_Sg
    -------------------------------------------------------------

    Connect with John Cavendish
    Facebook: https://www.facebook.com/jgcuk
    Instagram: https://www.instagram.com/thejohncavendish
    LinkedIn: https://hk.linkedin.com/in/thejohncavendish

    Know More About Seller Candy
    Website: https://www.sellercandy.com
    Facebook Page: https://www.facebook.com/SellerCandyPro
    Instagram: https://www.instagram.com/sellercandyamz
    LinkedIn: https://www.linkedin.com/company/sellercandy/
    -------------------------------------------------------------------------
    Never Talk to Seller Support Again.

    Seller Candy is the expert operations arm of your Amazon business. We provide outcome-driven support for time-consuming and challenging Seller Central issues so you Never Have to Talk to Seller Support Again! With Agency-Level security practices and an experienced team who’s been through the thick of it, we give sellers bandwidth on demand without the hassle of hiring, training, or managing.

    #amazonsellercentral #amazonsupport #ecommerce #amazonbusiness #amazonseller #amazontips #amazonbusiness #AmazonStrategistS...

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    32 mins
  • Transform Your Amazon Ad Spend With Expert Automation Tips
    Sep 16 2024

    Discover the power of Amazon advertising optimization with Nadine Schoepper, co-founder of BidX, in our new episode of the Amazon Strategist Show. Learn about the evolution of Amazon ad campaigns, the importance of day parting, and how to leverage tools like BidX to automate and optimize your advertising efforts.

    Nadine shares her journey from helping her husband with Amazon FBA to creating a leading advertising optimization platform. Get valuable insights on when to use different ad types, how to approach budgeting, and the potential pitfalls of unrealistic Amazon selling expectations.

    Whether you're a seasoned seller or just starting, this episode offers practical strategies to enhance your Amazon business performance.
    ________________________________________
    Connect with Nadine and BidX
    Website: https://www.bidx.io
    LinkedIn: https://www.linkedin.com/in/nadine-schopper/
    Youtube: https://www.youtube.com/@getBidX
    -------------------------------------------------------------

    Connect with John Cavendish
    Facebook: https://www.facebook.com/jgcuk
    Instagram: https://www.instagram.com/thejohncavendish
    LinkedIn: https://hk.linkedin.com/in/thejohncavendish

    Know More About Seller Candy
    Website: https://www.sellercandy.com
    Facebook Page: https://www.facebook.com/SellerCandyPro
    Instagram: https://www.instagram.com/sellercandyamz
    LinkedIn: https://www.linkedin.com/company/sellercandy/
    -------------------------------------------------------------------------
    Never Talk to Seller Support Again.

    Seller Candy is the expert operations arm of your Amazon business. We provide outcome-driven support for time-consuming and challenging Seller Central issues so you Never Have to Talk to Seller Support Again! With Agency-Level security practices and an experienced team who’s been through the thick of it, we give sellers bandwidth on demand without the hassle of hiring, training, or managing.

    #amazonsellercentral #amazonsupport #ecommerce #amazonbusiness #amazonseller #amazontips #amazonbusiness #AmazonStrategistS...

    Show More Show Less
    21 mins
  • Boost Your Amazon Sales: Top SEO Techniques You Need To Know
    Sep 11 2024

    In this episode of the Amazon Strategist Show, John talks with SEO expert Steven Schneider, co-founder & CEO of TrioSEO, about the importance of SEO for e-commerce businesses.

    Steven shares insights on bottom-of-funnel content, on-page SEO best practices, and the long-term benefits of investing in SEO.

    Learn why SEO isn't dead, how it works for e-commerce, and why patience is key when building your organic traffic. Discover practical strategies to grow your Amazon business and expand your online presence beyond the marketplace.

    -------------------------------------------------------------
    Connect with @TrioSEO10 and get 3 FREE articles/outlines when you sign up and mention this podcast

    LinkedIn: https://www.linkedin.com/in/schneis/
    Youtube: https://www.youtube.com/channel/UClO624gwTg_23cJ3I8ugq3w
    Website: https://trioseo.com/
    -------------------------------------------------------------

    Connect with John Cavendish
    Facebook: https://www.facebook.com/jgcuk
    Instagram: https://www.instagram.com/thejohncavendish
    LinkedIn: https://hk.linkedin.com/in/thejohncavendish

    Know More About Seller Candy
    Website: https://www.sellercandy.com
    Facebook Page: https://www.facebook.com/SellerCandyPro
    Instagram: https://www.instagram.com/sellercandyamz
    LinkedIn: https://www.linkedin.com/company/sellercandy/
    -------------------------------------------------------------------------
    Never Talk to Seller Support Again.

    Seller Candy is the expert operations arm of your Amazon business. We provide outcome-driven support for time-consuming and challenging Seller Central issues so you Never Have to Talk to Seller Support Again! With Agency-Level security practices and an experienced team who’s been through the thick of it, we give sellers bandwidth on demand without the hassle of hiring, training, or managing.

    #amazonsellercentral #amazonsupport #ecommerce #amazonbusiness #amazonseller #amazontips #amazonbusiness #AmazonStrategistS...

    Show More Show Less
    18 mins
  • How to Revamp Your Amazon Listings for Maximum Impact
    Sep 2 2024

    Join host John Cavendish and Brent Zahradnik, the founder of AMZ Pathfinder, as they dive deep into the evolving world of Amazon advertising. In this episode, Brent, who manages a team of 22 experts and oversees millions in ad spend, shares his insights on:

    Revamping Product Listings: Learn why updating your listings is crucial before expanding your advertising efforts.

    Advanced Advertising Techniques: Discover the power of creative ad types and how to effectively use the Amazon Marketing Cloud (AMC).

    Budgeting and Campaign Optimization: Get practical tips on budgeting and utilizing new ad formats to enhance brand visibility.

    Whether you're just starting out or looking to refine your approach on Amazon, Brent's expert guidance will help you maximize both your advertising impact and organic growth. Tune in for actionable advice tailored to help your brand thrive on Amazon.
    -------------------------------------------------------------
    Connect With Brent and AMZ Pathfinder
    Website: https://www.amzpathfinder.com/
    Email: brent@amzpathfinder.com
    LinkedIn: https://www.linkedin.com/in/brentzahradnik/
    -------------------------------------------------------------

    Connect with John Cavendish
    Facebook: https://www.facebook.com/jgcuk
    Instagram: https://www.instagram.com/thejohncavendish
    LinkedIn: https://hk.linkedin.com/in/thejohncavendish

    Know More About Seller Candy
    Website: https://www.sellercandy.com
    Facebook Page: https://www.facebook.com/SellerCandyPro
    Instagram: https://www.instagram.com/sellercandyamz
    LinkedIn: https://www.linkedin.com/company/sellercandy/
    -------------------------------------------------------------------------
    Never Talk to Seller Support Again.

    Seller Candy is the expert operations arm of your Amazon business. We provide outcome-driven support for time-consuming and challenging Seller Central issues so you Never Have to Talk to Seller Support Again! With Agency-Level security practices and an experienced team who’s been through the thick of it, we give sellers bandwidth on demand without the hassle of hiring, training, or managing.

    #amazonsellercentral #amazonsupport #ecommerce #amazonbusiness #amazonseller #amazontips #amazonbusiness #AmazonStrategistS...

    Show More Show Less
    24 mins
  • How to Optimize Amazon Images For Maximum Sales
    Aug 23 2024

    Join host John Cavendish on the Amazon Strategy Show for an insightful episode with Kamaljit Singh, CEO and founder of AMZ One Step.

    In this episode, Kamaljit shares his journey from learning about Amazon FBA through forex trading to becoming a leader in Amazon creative services, providing over 100,000 images under his guidance.

    Dive deep into the nuances of Amazon image optimization, and the pivotal role of the main image in driving conversions, and learn about Kamaljit's unique "Label It Strategy" for standout product visuals.

    Whether you're an established seller or new to the platform, this episode offers valuable strategies to elevate your Amazon game.
    -------------------------------------------------------------
    Connect With Kamaljit and AMZ One Step
    Website: https://www.amzonestep.com/
    Email: kamal@amzonestep.com
    LinkedIn: https://www.linkedin.com/in/kamaljit-singh-52175855/
    Facebook: https://www.facebook.com/AMZonestep/
    Instagram: https://www.instagram.com/amzonestep/
    YouTube: https://www.youtube.com/ @AMZOneStep
    -------------------------------------------------------------

    Connect with John Cavendish
    Facebook: https://www.facebook.com/jgcuk
    Instagram: https://www.instagram.com/thejohncavendish
    LinkedIn: https://hk.linkedin.com/in/thejohncavendish

    Know More About Seller Candy
    Website: https://www.sellercandy.com
    Facebook Page: https://www.facebook.com/SellerCandyPro
    Instagram: https://www.instagram.com/sellercandyamz
    LinkedIn: https://www.linkedin.com/company/sellercandy/
    -------------------------------------------------------------------------
    Never Talk to Seller Support Again.

    Seller Candy is the expert operations arm of your Amazon business. We provide outcome-driven support for time-consuming and challenging Seller Central issues so you Never Have to Talk to Seller Support Again! With Agency-Level security practices and an experienced team who’s been through the thick of it, we give sellers bandwidth on demand without the hassle of hiring, training, or managing.

    #amazonsellercentral #amazonsupport #ecommerce #amazonbusiness #amazonseller #amazontips #amazonbusiness #AmazonStrategistS...

    Show More Show Less
    21 mins