• The Backstory on Marketing and AI

  • By: Guy Powell
  • Podcast

The Backstory on Marketing and AI

By: Guy Powell
Listen for free

  • Summary

  • Dive deep into the dynamic marketing realm in the digital age with The Backstory on Marketing and AI, hosted by Guy Powell, the visionary President of ProRelevant Marketing Solutions. This enlightening podcast is your gateway to understanding the intricate interplay between data-driven marketing strategies and cutting-edge AI technologies. Each episode brings to the table candid and insightful conversations with some of the industry's most influential leaders and analytics experts. They share their valuable perspectives and experiences on how to navigate the ever-evolving marketing landscape successfully. As a listener, you will be able to discover the most current trends shaping the marketing world and learn innovative ways to leverage AI to elevate your brand's presence and impact. The Backstory on Marketing and AI is an indispensable resource for anyone involved in marketing, from executives managing to proactive marketers. Whether you're an executive overseeing a hefty advertising budget or a marketer at the forefront of a growing brand, this podcast is your resource for staying ahead in the competitive marketing world. Tune in on Apple Podcasts and Spotify and be part of the pivotal discussions defining the future of marketing. Don't miss out on this chance to revolutionize your approach to marketing and AI. Subscribe today and begin becoming a more informed and strategic marketer. For more information, visit www.prorelevant.com. Typical questions discussed in this podcast: How is AI transforming traditional marketing strategies? What is the role of data analytics in understanding consumer behavior? What are the best practices for integrating AI into your marketing campaigns? What is the future of personalized and content marketing with AI? What are some AI success stories and case studies: Brands leading the way in AI marketing? How can we best overcome challenges in adopting AI technologies for marketing? How can we measure the ROI of AI-based marketing initiatives? How can we build a customer journey map leveraging AI insights? How can we maintain privacy, data protection and cyber security in the age of AI marketing. How can we build a skilled team to leverage AI in marketing? What is AI's influence on social media marketing strategies? What is the right balance between AI automation and the human touch in marketing? What are the limits of using AI to support Chatbots? How can young marketers leverage AI in their careers? Topics Discussed: AI Marketing Data Analytics Predictive Analytics Brand Strategies AI Ethics Creative Advertising Marketing ROI Customer Journey Content Marketing Chatbots Data Privacy Social Media Strategies Small Business Marketing Prompt design and engineering Main Questions: What is the difference between ChatGPT and Bard? How can Canva be used for image development? What is a Large Learning Model (LLM)? Testimonials: In this fun and easy read, Guy provides a roadmap on how you can navigate through today's choppy waters and come out on the other side with a successful, metrics-based marketing campaign. Jamie Turner, Author, Adjunct Instructor, Speaker, and Consultant Guy does a great job of outlining marketing strategies adopted during the pandemic through some very insightful case studies and is a must-have for marketers. Sonia Serrao, Senior Director, Brand Marketing at Tarkett Sign up now for more episodes.
    Copyright 2025 Guy Powell
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Episodes
  • AI in Marketing: How to Integrate AI & Agile for Business Growth

    AI in Marketing: How to Integrate AI & Agile for Business Growth
    Mar 15 2025

    How can marketers successfully integrate AI beyond just tools? In this episode of The Backstory on Marketing and AI, Melissa Reeve, co-founder of Marketing Frontier, shares how AI-enabled marketing is transforming workflows, decision-making, and business outcomes.

    Melissa reveals the mindset shifts marketers must embrace, how AI is collapsing traditional marketing processes, and why organizations need Agile marketing to stay ahead. She discusses the rise of AI-powered automation, real-time content optimization, and AI’s role in branding.


    With 25+ years in marketing leadership, Melissa helps businesses integrate AI strategically—without losing the human touch. She also shares how Accenture cut marketing processes by 40% using AI.


    🚀 Learn how to future-proof your marketing strategy with AI.


    🔹 Listen now: [Insert Podcast Link]


    🔹 Guest: Melissa Reeve – Marketing Frontier | MarketingFrontier.ai
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    33 mins
  • AI and Marketing: Chris Singel on AI-Enabled Market Research & Growth

    AI and Marketing: Chris Singel on AI-Enabled Market Research & Growth
    Mar 15 2025

    AI is revolutionizing marketing, but how can businesses leverage it effectively? In this episode of The Backstory on Marketing and AI, Chris Singel, founder of Delta Digital, shares his insights on AI-enabled market research, content automation, and human-AI collaboration.

    Chris reveals how AI helped him write a book in just 12 minutes and how brands can use AI to streamline workflows, optimize ad copy, and scale faster. But with AI-generated content flooding the market, how can companies stand out? He discusses the balance between automation and human creativity and the future of AI in marketing.

    🚀 Learn how AI can enhance your strategy—not replace it.


    📌 Watch now: https://youtu.be/fPskO2iciNI


    🔹 To learn more about Delta Digital, visit: DeltaDigitalAgency.com
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    37 mins
  • Is AI-Enabled Market Research the Future of E-Commerce and Branding?

    Is AI-Enabled Market Research the Future of E-Commerce and Branding?
    Mar 6 2025

    How is AI revolutionizing marketing and e-commerce? In this episode of The Backstory on Marketing and AI, host Guy Powell interviews Neil Twa, CEO and co-founder of Voltage Holdings, about the impact of AI on brand building, digital advertising, and market research. Neil shares insights on leveraging AI-enabled market research for e-commerce, how AI acts as a force multiplier in product marketing, and the future of AI and marketing in a hyper-personalized consumer world.

    Neil discusses how AI is transforming everything from product research and listing optimization to ad targeting and content creation. He explains why smaller brands benefit more from AI compared to corporate giants and how automation is reshaping traditional focus groups. He also highlights the evolution of AI-driven customer engagement, how platforms like Amazon, TikTok, and Meta are doubling down on AI, and why brand storytelling and niche marketing are now more critical than ever.

    If you want to stay ahead of the AI marketing curve, don’t miss this conversation!

    📌 Watch more AI and marketing content: ✅ Visit @BackstoryOnMarketingandAI for more episodes.

    ✅ Learn more about ProRelevant at ProRelevant.com.

    ✅ Check out MarketingMachine.ProRelevant.com for insights from the upcoming book AI Marketing Machine.

    ✅ Connect with Neil Twa: LinkedIn.

    🔍 Hashtags:

    #AIandMarketing #AIMarketResearch #EcommerceAI #DigitalMarketing #MarketingInnovation
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    29 mins

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