How can marketers successfully integrate AI beyond just tools? In this episode of The Backstory on Marketing and AI, Melissa Reeve, co-founder of Marketing Frontier, shares how AI-enabled marketing is transforming workflows, decision-making, and business outcomes.

Melissa reveals the mindset shifts marketers must embrace, how AI is collapsing traditional marketing processes, and why organizations need Agile marketing to stay ahead. She discusses the rise of AI-powered automation, real-time content optimization, and AI’s role in branding.

With 25+ years in marketing leadership, Melissa helps businesses integrate AI strategically—without losing the human touch. She also shares how Accenture cut marketing processes by 40% using AI.

🚀 Learn how to future-proof your marketing strategy with AI.

🔹 Listen now: [Insert Podcast Link]

🔹 Guest: Melissa Reeve – Marketing Frontier | MarketingFrontier.ai

AI is revolutionizing marketing, but how can businesses leverage it effectively? In this episode of The Backstory on Marketing and AI, Chris Singel, founder of Delta Digital, shares his insights on AI-enabled market research, content automation, and human-AI collaboration.

Chris reveals how AI helped him write a book in just 12 minutes and how brands can use AI to streamline workflows, optimize ad copy, and scale faster. But with AI-generated content flooding the market, how can companies stand out? He discusses the balance between automation and human creativity and the future of AI in marketing.

🚀 Learn how AI can enhance your strategy—not replace it.

📌 Watch now: https://youtu.be/fPskO2iciNI

🔹 To learn more about Delta Digital, visit: DeltaDigitalAgency.com

How is AI revolutionizing marketing and e-commerce? In this episode of The Backstory on Marketing and AI, host Guy Powell interviews Neil Twa, CEO and co-founder of Voltage Holdings, about the impact of AI on brand building, digital advertising, and market research. Neil shares insights on leveraging AI-enabled market research for e-commerce, how AI acts as a force multiplier in product marketing, and the future of AI and marketing in a hyper-personalized consumer world.

Neil discusses how AI is transforming everything from product research and listing optimization to ad targeting and content creation. He explains why smaller brands benefit more from AI compared to corporate giants and how automation is reshaping traditional focus groups. He also highlights the evolution of AI-driven customer engagement, how platforms like Amazon, TikTok, and Meta are doubling down on AI, and why brand storytelling and niche marketing are now more critical than ever.

If you want to stay ahead of the AI marketing curve, don’t miss this conversation!

📌 Watch more AI and marketing content: ✅ Visit @BackstoryOnMarketingandAI for more episodes.

✅ Learn more about ProRelevant at ProRelevant.com.

✅ Check out MarketingMachine.ProRelevant.com for insights from the upcoming book AI Marketing Machine.

✅ Connect with Neil Twa: LinkedIn.

🔍 Hashtags:

#AIandMarketing #AIMarketResearch #EcommerceAI #DigitalMarketing #MarketingInnovation

In this episode of The Backstory on Marketing and AI, Guy Powell interviews Jim Matuga, founder of Interaction Media and creator of Story Maker. They explore how AI is revolutionizing marketing, much like the spreadsheet transformed accounting. Discover how CMOs and marketing leaders can harness AI-driven storytelling and generative AI to enhance brand narratives, automate content creation, and gain a competitive edge.

Jim shares his journey of developing Story Maker, a SaaS platform powered by generative AI, designed to help businesses craft compelling brand stories. He also discusses the future of AI in content marketing, video production, and data-driven marketing strategies.

AI is not replacing marketers—it’s amplifying their creativity and efficiency. Learn why embracing AI is crucial for small businesses, mid-sized enterprises, and major brands alike.

🚀 Will AI shape the future of marketing? Watch now to find out!

Join us in a thought-provoking conversation with Corey Morris, Founder and CEO of Voltage, and the KCDMA 2019 Marketer of the Year. In this episode, Corey, also an accomplished author of the "Digital Marketing Success Plan," dives into how businesses can gear up for the global market using AI and what the future holds for AI in marketing.

Corey explores the pivotal moment for AI in marketing, discussing its evolution from a helpful tool to a comprehensive solution. He reflects on the potential 'tipping point' where AI could shift significantly in its role within marketing strategies: "When we get to a tipping point where AI moves fully from being a tool to a solution. Whether we will be able to recognize that spot is another long talk. From a useful tool to do things more rapidly to an end-all-be-all solution, I think that's where the tipping point will be."

In this episode, you'll learn:

• Strategies to Prepare Your Business for the Global Market with AI: Insights on leveraging AI to not only enhance operational efficiency but also to scale your business internationally.
• Future of AI in Marketing: Corey discusses the trajectory of AI from a functional tool to becoming the core of solution-driven strategies in marketing.
• The Tipping Point for AI Adoption: Understand the critical phases of AI integration and the potential challenges and milestones associated with recognizing and adapting to this shift.

Whether you're a startup looking to enter global markets or a seasoned marketer keen on understanding the next big trends in AI, this episode offers essential insights into preparing for the future of digital marketing. Subscribe to our channel for more expert interviews and actionable marketing strategies, and don't forget to like and comment with your thoughts or questions about AI's role in global marketing.

#CoreyMorris #DigitalMarketing #GlobalMarketing #AIMarketing #MarketingStrategy #VoltageCEO #MarketingTips #BusinessStrategy

Join us in an enlightening discussion with Paris Childress, ex-Google employee and CEO of Hop Online, as he dives deep into the integration of Artificial Intelligence in the marketing landscape alongside our host, Guy Powell. This episode explores the transformative role of AI in enhancing marketing productivity and strategy, especially post-Covid, as businesses face a more recessionary environment.

Episode Highlights:

Digital Adoption and AI in Marketing: Paris shares how AI has revolutionized tasks like strategy formulation, data analysis, and content production, speeding up these processes while ensuring higher quality outputs.

• The Power of AI Tools: Learn about the latest advancements in AI tools such as Chat GPT that have not only accelerated the creative process but also improved the strategic capabilities of marketing teams.
• Enhancing Productivity and Strategic Insight: Discover how AI empowers both seasoned and new marketers, making them more productive and helping bridge the experience gap.
• AI's Impact on Content and Customer Engagement: Discussion on how AI is being integrated into creating diverse content formats and enhancing customer profile segmentation.
• Future of AI and Search: Insights into how AI is expected to redefine the search landscape, moving away from traditional keyword focus to more dynamic, audience-engaged strategies.

Paris and Guy also tackle technical challenges like improving audio quality for better viewer experience and discuss potential future changes in search technology and digital advertising impacted by AI innovations. They also touch upon the significance of using first-party data in lead generation and the evolving dynamics of Google’s advertising model in light of recent privacy updates.

Stay tuned as Paris suggests practical ways marketers can leverage AI for competitive advantage and shares a preview of Guy's latest book insights. This episode is a treasure trove for marketers looking to harness the full potential of AI in their strategies.

Connect with us:

Dive deeper into the transformative effects of AI on marketing by following us for more insightful discussions.

Check out Paris on LinkedIn and visit Hop Online for expert marketing services.

Don’t forget to subscribe and download a free excerpt from Guy's latest book to explore more on digital marketing strategies!

#DigitalMarketing #AIMarketing #MarketingStrategy #ContentCreation #AIIntegration #MarketingInnovation #ParisChildress #GuyPowell #HopOnline

Join us in this engaging teaser episode as we sit down with Mark Himmelsbach, a marketing and communications professional known for his expertise in developing multi-discipline communication strategies. Mark brings years of experience leading cross-functional teams and boosting both for-profit and non-profit organizations. In this conversation, he delves into the realms of digital strategy, emerging technology, and strategic consulting.

Throughout the episode, Mark shares his specialized knowledge in account planning, media, and communication planning. He discusses how these critical elements play a pivotal role in today’s digital landscape. He also touches on the integration of philanthropy in business and how strategic management consulting can drive organizational success.

Key Takeaways from This Episode:

Digital Strategy Excellence: Explore the core components of a successful digital strategy and how to implement them effectively across various platforms.

Emerging Technology Insights: Gain insights into the latest technologies and how they can be leveraged to enhance communication and marketing efforts.

Philanthropy in Business: Understand the importance of philanthropy in building brand reputation and fostering community engagement.

Cross-Functional Leadership: Learn from Mark’s experiences in leading diverse teams to achieve cohesive and targeted communication outcomes.

Whether you’re a marketing professional aiming to sharpen your strategy, a leader in a non-profit seeking effective communication tactics, or someone interested in the intersection of technology and philanthropy, this episode offers valuable perspectives. Tune in to elevate your understanding of modern marketing and strategic planning with insights from one of the industry's veterans.

Remember to subscribe to our channel for more episodes featuring leading experts in marketing and communications, and don't forget to like and comment with your thoughts or questions about today’s discussion!

#DigitalMarketing #StrategicConsulting #PhilanthropyInBusiness #EmergingTechnology #MarketingStrategy

In this must-watch episode, we delve into the turbulent world of Direct-to-Consumer (DTC) brands with Hal Smith, the visionary behind H Street Digital. As many DTC brands face a daunting landscape characterized by dwindling venture funding, soaring costs, and digital advertising hurdles, Hal provides a masterclass on how some brands not only survive but thrive under these conditions.

Join us as Hal breaks down the three key strategies that successful DTC brands are employing to overcome the industry's current adversities:

Profit-First Approach: Learn how prioritizing profitability over rapid scaling, setting clear financial goals, and managing customer acquisition costs can transform the effectiveness of performance advertising.

Systems-Driven Operations: Discover how applying systems thinking to optimize processes can enhance efficiency and output, ensuring sustainable growth despite market constraints.

Strategic Nimbleness: Uncover the importance of adaptability in DTC strategy, from rapidly testing different marketing platforms to adjusting targeting strategies based on real-time data.

Hal also sheds light on why large agencies often fail to implement these strategies effectively, emphasizing the need for a nimble, focused approach that H Street Digital champions. This episode is a treasure trove of insights for any DTC brand looking to scale profitably and maintain relevance in a competitive market.

Whether you're a startup founder, a DTC marketer, or someone interested in the dynamics of modern consumer brands, this discussion offers critical insights into making strategic decisions that lead to real-world success.

👉 Subscribe to our channel for more insights into the DTC landscape and strategies that lead to real growth. Like, comment, and share to join the conversation – we want to hear how your brand is navigating these challenging times!