In this episode, Lauren Spagnoletti, founder of Little Men Roaring, shares her journey from the entertainment industry to establishing a boutique marketing agency.

She emphasizes the importance of identifying your target audience as the foundation of effective marketing strategies. Lauren discusses the benefits of repurposing content to maximize reach and reinforce brand authority.

Additionally, she highlights the risks of relying solely on social media followers and the need for small businesses to create valuable content to engage their audience.

Lauren and Jeff also discuss the critical importance of email marketing for small businesses, emphasizing the risks of relying solely on social media platforms.

They explore strategies for leveraging social media to grow email lists, the role of awareness ads in building trust with potential customers, and the overall value of maintaining a robust email list for business success.

Little Men Roaring

Business owners Get an “LKN Special” on Marketing Momentum! Click here for info

Lauren’s helpful marketing blog posts for LKN:

1. Why Identifying Your Audience is Step 1 in Marketing
2. How to Repurpose Content Like a Marketing Pro
3. You Don’t Own Your Social Followers (and what to do about it!)
4. A Case for Awareness Ads

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The Best of LKN
https://thebestoflkn.com/

Hosted by:

Jeff Hamm

Allen Tate Realtors®

Charlotte & Lake Norman (NC)

www.LKNreal.com

Support the show

In this conversation, Taylor Judge, a licensed loan originator, shares her journey into the mortgage industry, discussing the appeal of her profession, current trends in mortgage rates, and valuable tips for first-time home buyers.

She emphasizes the importance of building strong partnerships with realtors and leveraging social media for networking and professional growth.

Taylor also highlights the significance of communication and trust in the mortgage process, especially for first-time buyers navigating the complexities of home ownership.

Taylor Judge | Instagram

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The Best of LKN
https://thebestoflkn.com/

Hosted by:

Jeff Hamm

Allen Tate Realtors®

Charlotte & Lake Norman (NC)

www.LKNreal.com

Support the show

Dobson Interiors is a boutique design firm located in Lake Norman, North Carolina. The company focuses on creating aesthetically pleasing and functional living spaces tailored to each client's lifestyle and needs for every stage of life.

Founded by Stephanie Dobson, a Charlotte native with a decade of experience in corporate finance, Dobson Interiors brings a unique blend of creativity and meticulous attention to detail to every project. Her background in corporate finance gives her a unique perspective, bringing a high level of organization and efficiency to her design projects.

Dobson's expertise in managing payroll tax operations for major corporations like Bank of America, Duke Energy, and CVS translates into a highly organized and efficient approach to interior design. Her work has garnered recognition from local publications, including LKN Magazine and Charlotte Business Journal.

With a unique blend of corporate experience and creative vision, Stephanie Dobson and Dobson Interiors are committed to designing beautiful and functional homes that meet the needs and reflect the personalities of their clients in the Lake Norman area.

Dobson Interiors
21000 Torrence Chapel Rd
Suite 211
Cornelius, NC 28031
(704) 781-8377

@dobsoninteriors

---------------------------------------------------------------------------------------

The Best of LKN
https://thebestoflkn.com/

Hosted by:

Jeff Hamm

Allen Tate Realtors®

Charlotte & Lake Norman (NC)

www.LKNreal.com

Support the show