In this episode, Lauren Spagnoletti, founder of Little Men Roaring, shares her journey from the entertainment industry to establishing a boutique marketing agency.

She emphasizes the importance of identifying your target audience as the foundation of effective marketing strategies. Lauren discusses the benefits of repurposing content to maximize reach and reinforce brand authority.

Additionally, she highlights the risks of relying solely on social media followers and the need for small businesses to create valuable content to engage their audience.

Lauren and Jeff also discuss the critical importance of email marketing for small businesses, emphasizing the risks of relying solely on social media platforms.

They explore strategies for leveraging social media to grow email lists, the role of awareness ads in building trust with potential customers, and the overall value of maintaining a robust email list for business success.

Little Men Roaring

Business owners Get an “LKN Special” on Marketing Momentum! Click here for info

Lauren’s helpful marketing blog posts for LKN:

1. Why Identifying Your Audience is Step 1 in Marketing
2. How to Repurpose Content Like a Marketing Pro
3. You Don’t Own Your Social Followers (and what to do about it!)
4. A Case for Awareness Ads

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The Best of LKN
https://thebestoflkn.com/

Hosted by:

Jeff Hamm

Allen Tate Realtors®

Charlotte & Lake Norman (NC)

www.LKNreal.com

Support the show

In this conversation, Taylor Judge, a licensed loan originator, shares her journey into the mortgage industry, discussing the appeal of her profession, current trends in mortgage rates, and valuable tips for first-time home buyers.

She emphasizes the importance of building strong partnerships with realtors and leveraging social media for networking and professional growth.

Taylor also highlights the significance of communication and trust in the mortgage process, especially for first-time buyers navigating the complexities of home ownership.

Taylor Judge | Instagram

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The Best of LKN
https://thebestoflkn.com/

Hosted by:

Jeff Hamm

Allen Tate Realtors®

Charlotte & Lake Norman (NC)

www.LKNreal.com

Support the show

Dobson Interiors is a boutique design firm located in Lake Norman, North Carolina. The company focuses on creating aesthetically pleasing and functional living spaces tailored to each client's lifestyle and needs for every stage of life.

Founded by Stephanie Dobson, a Charlotte native with a decade of experience in corporate finance, Dobson Interiors brings a unique blend of creativity and meticulous attention to detail to every project. Her background in corporate finance gives her a unique perspective, bringing a high level of organization and efficiency to her design projects.

Dobson's expertise in managing payroll tax operations for major corporations like Bank of America, Duke Energy, and CVS translates into a highly organized and efficient approach to interior design. Her work has garnered recognition from local publications, including LKN Magazine and Charlotte Business Journal.

With a unique blend of corporate experience and creative vision, Stephanie Dobson and Dobson Interiors are committed to designing beautiful and functional homes that meet the needs and reflect the personalities of their clients in the Lake Norman area.

Dobson Interiors
21000 Torrence Chapel Rd
Suite 211
Cornelius, NC 28031
(704) 781-8377

@dobsoninteriors

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The Best of LKN
https://thebestoflkn.com/

Hosted by:

Jeff Hamm

Allen Tate Realtors®

Charlotte & Lake Norman (NC)

www.LKNreal.com

Support the show

Joining the podcast is Mark Mahoney, the CEO & Co-Founder of Jackrabbit Technologies.

Jackrabbit Technologies is a leading provider of cloud-based class management software designed for youth activity centers, including gymnastics, dance, swim, and music schools. Founded with a mission to streamline operations for business owners, the company offers robust tools for scheduling, billing, student enrollment, and communication. With a customer-centric approach, Jackrabbit Technologies continuously enhances its platform to improve efficiency and foster growth for its clients worldwide.

In this conversation, Mark shares the story of his entrepreneurial journey and the inspiration behind the company.

Jackrabbit Technologies
9820 Northcross Center Ct
Huntersville, NC 28078

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The Best of LKN
https://thebestoflkn.com/

Hosted by:

Jeff Hamm

Allen Tate Realtors®

Charlotte & Lake Norman (NC)

www.LKNreal.com

Support the show

Paige Richardson is a wardrobe stylist, fashion/image consultant, and the owner of Paige Richardson Styling.

After spending nearly two decades in the corporate retail world as a merchandising executive in Manhattan and Charlotte, Paige decided to focus on what she loves the most—making women feel confident and like the best version of themselves when they walk out the door.

During our conversation, Paige shares the story behind her career in fashion and her journey as an entrepreneur. She explains how rewarding and fulfilling her work can be as she guides clients toward feeling like the best versions of themselves.

Paige Richardson Styling

Follow Paige on Instagram: @paigerichardsonstyling

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The Best of LKN
https://thebestoflkn.com/

Hosted by:

Jeff Hamm

Allen Tate Realtors®

Charlotte & Lake Norman (NC)

www.LKNreal.com

Support the show

In this special podcast episode, Jeff sits down with board members from the Tarheel Trailblazers - a nonprofit organization that has been creating, maintaining, and protecting mountain bike trails throughout the greater Charlotte area since 1990.

Tarheel Trailblazers

@tarheel_trailblazers

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The Best of LKN
https://thebestoflkn.com/

Hosted by:

Jeff Hamm

Allen Tate Realtors®

Charlotte & Lake Norman (NC)

www.LKNreal.com

Support the show

In this episode of The Best of LKN Podcast, host Jeff Hamm interviews Nicole Leininger, a highly successful real estate broker in the Lake Norman area.

They discuss Nicole's journey in real estate, her innovative marketing strategies, particularly the use of video, and the vibrant lifestyle of the Lake Norman community.

Nicole shares insights on the current real estate market, including record-setting sales, and offers valuable advice for aspiring brokers looking to succeed in the industry.

Nicole Leininger
Ivester Jackson Distinctive Properties
@nicoleleininger_realtor

Local businesses mentioned:

CDS Visuals
Four Horsemen Media

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The Best of LKN
https://thebestoflkn.com/

Hosted by:

Jeff Hamm

Allen Tate Realtors®

Charlotte & Lake Norman (NC)

www.LKNreal.com

Support the show

Lauren Rorie is the owner of The Local Salon & Parlor in Cornelius, and she joins the podcast this week.

During our conversation, Lauren shares the story of her entrepreneurial journey and the inspiration for owning her own salon. She shares a lot of the learnings experienced along the way, and some great advice for aspiring entrepreneurs.

The Local Salon & Parlor is a community-focused hair salon that prides itself on delivering top-notch customer service. Specializing in haircuts, coloring, and styling, their team of skilled stylists ensures each guest receives personalized attention in a friendly and welcoming environment.

Emphasizing the importance of building relationships and supporting local businesses, The Local Salon & Parlor often hosts pop-up events in collaboration with other small enterprises, fostering a sense of community among their clients. Their commitment to excellence has been recognized, as they were voted Best Hair Salon 2024 by Lake Norman Currents Magazine.

The Local ~ Salon & Parlor
19420 Jetton Rd
Cornelius, NC 28031
(704) 895-5890

Follow them on Instagram & Facebook

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The Best of LKN
https://thebestoflkn.com/

Hosted by:

Jeff Hamm

Allen Tate Realtors®

Charlotte & Lake Norman (NC)

www.LKNreal.com

Support the show