What happens when the blurred lines of alcohol culture are brought into sharp focus? Anna and her guest Denise Hamilton-Mace, founder and editor of Low No Drinker Magazine, break down the silos in alcohol culture.

Join them as they discuss moderation, the rise of non-alcoholic alternatives, and making informed choices.

In this engaging conversation, Anna explores the evolving landscape of the sober curious movement with Denise, who shares her personal journey from a flourishing hospitality career to pioneering a magazine dedicated to low and no alcohol beverages. Despite facing challenges, Denise's passion for promoting a balanced approach to drinking shines through, inspiring others to explore healthier alternatives without judgment.

Tune in to Anna and Denise, as they explore the importance of moderation as a personal choice, the impactful role of the magazine, and how breaking down traditional barriers in alcohol culture can lead to a more inclusive and mindful way of living.

Here are the highlights:

04:47 Denise realised alcohol wasn't serving her, and cut back.

12:22 Small brands struggle due to lack of funding.

14:32 Low alcohol draft faces logistical and demand challenges.

17:56 Entrepreneurs make unique drinks with inspiring stories.

20:49 Founders defy traditional rules; innovation prevails.

23:20 Prioritise reader needs; share relatable personal stories.

34:46 Magazine breaks silos, offering diverse lifestyle choices.

40:13 Moderation is personal, requiring tolerance and acceptance.

44:49 Predicts growth in mid-range light alcohol market.

If you’re loving the podcast and would like to give Anna a warm, fuzzy feeling of appreciation, then you can buy her a coffee:

https://buymeacoffee.com/bigdrinkrethink

About the host Anna:

Anna is a certified Alcohol Mindset Coach, trained by Annie Grace of This Naked Mind. Drawing on her own journey out of alcohol addiction, she now helps others explore and control their drinking. With a career spanning 25 years as a Strategist in the Advertising industry, she combines her own lived experiences, with great insight into what makes us tick and what influences us to behave the way we do.

Connect with Anna:

Website: thebeliefscoach.com

LinkedIn: linkedin.com/in/annadonaghey

Instagram: instagram.com/bigdrinkrethink

Produced by winteraudio.co.uk

About Denise Hamilton Mace:

At the age of 45, Denise transformed her relationship with alcohol into a mission to inspire others. Once immersed in London's vibrant bar scene, she now champions a "life less intoxicated" through her creation, Low No Drinker Magazine. With nine issues, 35 podcast episodes, and numerous speaking engagements under her belt, she's become a leading voice in the low/no alcohol movement.

Her journey from party-goer to wellness advocate began during a transformative period of lockdown redundancy and motherhood. Embracing personal fitness and education, she discovered the benefits of reducing alcohol consumption. Today, she's not here to judge or preach sobriety, but to support those seeking a more balanced lifestyle. Through her work, she proves it's never too late to reinvent oneself and find a new purpose that resonates with personal growth and societal change.

Find out...

In this Q&A episode of The Big Drink Rethink, Anna Donaghey explores one of the most pressing questions for anyone reevaluating their relationship with alcohol: is moderation possible? She meticulously unpacks the complexities of drinking in moderation. Drawing from her personal journey and extensive coaching experience, she offers a nuanced perspective on whether it's achievable and the challenges that come with it. Whether you're considering moderating alcohol or contemplating an all-or-nothing approach, this episode sheds light on the psychological, physiological, and emotional factors at play. Tune in to gain valuable insights and practical advice.

Here are the highlights:

00:52 Can you actually moderate alcohol?

05:50 Moderation is possible, but the real strength is when alcohol is irrelevant.

07:29 Decision fatigue depletes willpower.

11:06 Tolerance leads to increased alcohol consumption over time.

15:35 Alcohol raises your Blood Alcohol Content, causes euphoria, then declines.

17:34 80% prefer quitting alcohol over moderating consumption

If you’re loving the podcast and would like to give Anna a warm, fuzzy feeling of appreciation, then you can buy her a coffee:

https://buymeacoffee.com/bigdrinkrethink

About the host Anna:

Anna is a certified Alcohol Mindset Coach, trained by Annie Grace of This Naked Mind. Drawing on her own journey out of alcohol addiction, she now helps others explore and control their drinking. With a career spanning 25 years as a Strategist in the Advertising industry, she combines her own lived experiences, with great insight into what makes us tick and what influences us to behave the way we do.

Connect with Anna:

Website: thebeliefscoach.com

LinkedIn: linkedin.com/in/annadonaghey

Instagram: instagram.com/bigdrinkrethink

Produced by winteraudio.co.uk

How does alcohol really affect your health? Anna is joined by Professor Charlie Knowles, a renowned medic and author, to shed light on the complex relationship between alcohol and our bodies. They explore the popular perception that a glass of red wine a day is beneficial and address its potential role in increasing the risk of serious health issues, including various types of cancer. Together they discuss how alcohol, a Group 1 carcinogen, affects everything from our DNA and gut microbiome to our social behaviours, and touch on the ethical responsibility of the medical profession and the drinks industry to inform the public about these risks, especially against the backdrop of aggressive alcohol advertising. There is a thin line between moderate consumption and dependency, significant global social consequences of alcohol, and staggering costs of alcohol-related harm. So, whether you're curious about cutting back or just want to make more informed choices, stay tuned as we rethink the big drink together!

Here are the highlights:

03:55 Professor Charlie Knowles' writing his book.

13:00 How alcohol spreads through the body and affects it.

20:37 Common reflux disease linked to obesity and cancer.

32:30 Alcohol benefits for heart health questioned and debated.

35:50 Changes in DNA can increase cancer risk.

45:54 Know the risks and make decisions.

49:07 Dependency, long-term memory and behaviour issues.

53:47 Biology and alcohol: understanding addiction.

If you’re loving the podcast and would like to give Anna a warm, fuzzy feeling of appreciation, then you can buy her a coffee:

https://buymeacoffee.com/bigdrinkrethink

About the host Anna:

Anna is a certified Alcohol Mindset Coach, trained by Annie Grace of This Naked Mind. Drawing on her own journey out of alcohol addiction, she now helps others explore and control their drinking. With a career spanning 25 years as a Strategist in the Advertising industry, she combines her own lived experiences, with great insight into what makes us tick and what influences us to behave the way we do.

Connect with Anna:

Website: thebeliefscoach.com

LinkedIn: linkedin.com/in/annadonaghey

Instagram: instagram.com/bigdrinkrethink

Produced by winteraudio.co.uk

About Charles Knowles:

Charles Knowles is Professor of Surgery at Queen Mary University of London and a colorectal surgeon. He is author of the book “Why We Drink Too Much: the new science of alcohol” which will be published by Macmillan in the UK, Commonwealth, US and Canada in January 2026. The book entwines his own journey with an understanding of the effects of alcohol in the body and brain, and how this informs rational approaches to stopping or moderating consumption.