In this episode of The Blue Sofa, Mia shares Augusta’s inspiring journey from having no online business to selling for more than $50,000 in just four months as a trauma therapist with a passion for craft psychology and knitting.

Key Highlights:

• Augusta's Transformation:
  • Went from no sales or online presence to $50,000 in four months.
  • Specializes in trauma therapy and knitting, but struggled with positioning her offers and message.
• Tailored Strategy:
  • Customized approach based on Augusta's strengths and passions, avoiding cookie-cutter strategies.
• Six-Step Formula:
  1. Message: Crafting an authentic message.
  2. Market: Defining the dream client.
  3. Muse: Using Augusta’s passions for client attraction.
  4. Magnetic Offer: Creating transformative, irresistible offers.
  5. Authentic Marketing: Relaxed, value-driven launch strategy.
  6. Soulful Selling: Aligned selling based on values.

Ready to build your online business authentically? Join Rising Star, Mia’s 5-month online business mentoring program. Get personalized guidance and support to grow your business with ease.

Join Rising Star here.

For the Scandinavian Rising Star - click here.

In this reflective episode, we’re diving deep into the transformations of 2023 and 2024—a period that has challenged many of us to our core. As we step into 2025, this episode offers insights on navigating personal and business growth, reinventing our identities, and embracing the intentional alignment that life has been leading us toward.

What We Cover in This Episode

1. A Wild Ride of Transformation
   • Reflecting on the challenges and growth of 2023 and 2024.
   • How these years were pivotal for reshaping businesses and revealing deeper personal truths.
2. Winter as a Metaphor for Growth
   • Understanding the "winter season" in life and business as a time of rest, reflection, and preparation.
   • How embracing this season sets the stage for aligned, soulful success in the future.
3. Slowing Down to Speed Up
   • Why slowing down and turning inward is essential for clarity and transformation.
   • Insights from my personal journey and common themes from my clients’ experiences.
4. Themes of 2024
   • Health, family, and foundational stability as key themes.
   • The importance of surrendering to life’s cycles and finding progress in the face of challenges.
5. Ego Death and Soul Rebirth
   • How the past few years have been about letting go of ego-driven pursuits to align with our soul’s purpose.
   • A reflection on stepping into a more soulful, aligned version of ourselves as leaders and creators.
6. Looking Ahead to 2025
   • How 2024 was an initiation into more soulful leadership and purposeful creation.
   • Preparing for the opportunities and transformations awaiting us in the new year.

Let’s Connect

I’d love to hear your 2024 story! What challenges did you face? What transformations did you experience? Are you easing into 2025 or ready to hit the ground running?

Share your reflections with me on Instagram or via email. I’m here to hold space for your entrepreneurial journey, wherever it leads.

Here's the astrologer I'm referring to in the episode!

Thank you for joining me on The Blue Sofa!

In this episode, Mia discusses how to grow and scale an online business sustainably, focusing on aligning business strategies with personal strengths and self-care.

She emphasizes the importance of understanding the unique challenges faced by female entrepreneurs, particularly regarding stress and pressure.

Mia outlines the three phases of business growth—build, grow, and scale—and provides insights on how to navigate each phase effectively.

The conversation encourages a shift away from hustle culture towards a more balanced and fulfilling approach to entrepreneurship.

Chapters

00:00 Introduction to Sustainable Business Growth
03:00 Aligning Business Strategy with Personal Strengths
09:54 The Importance of Sustainability in Business
17:37 Understanding Stress and Pressure for Female Entrepreneurs
21:39 Navigating the Phases of Business Growth
33:39 The Path to Sustainable Growth


Ressources mentioned:
Rising Star The Masterclass (free):
https://www.thesoulfulempress.com/rising-star-the-masterclass-2025?el=podcast

Aligned Scaling (free):
https://www.thesoulfulempress.com/watch-masterclass-aligned-scaling?el=podcast