In this episode of The Blue Sofa, Mia shares Augusta’s inspiring journey from having no online business to selling for more than $50,000 in just four months as a trauma therapist with a passion for craft psychology and knitting.

Key Highlights:

• Augusta's Transformation:
  • Went from no sales or online presence to $50,000 in four months.
  • Specializes in trauma therapy and knitting, but struggled with positioning her offers and message.
• Tailored Strategy:
  • Customized approach based on Augusta's strengths and passions, avoiding cookie-cutter strategies.
• Six-Step Formula:
  1. Message: Crafting an authentic message.
  2. Market: Defining the dream client.
  3. Muse: Using Augusta’s passions for client attraction.
  4. Magnetic Offer: Creating transformative, irresistible offers.
  5. Authentic Marketing: Relaxed, value-driven launch strategy.
  6. Soulful Selling: Aligned selling based on values.

Ready to build your online business authentically? Join Rising Star, Mia’s 5-month online business mentoring program. Get personalized guidance and support to grow your business with ease.

Join Rising Star here.

For the Scandinavian Rising Star - click here.

In this reflective episode, we’re diving deep into the transformations of 2023 and 2024—a period that has challenged many of us to our core. As we step into 2025, this episode offers insights on navigating personal and business growth, reinventing our identities, and embracing the intentional alignment that life has been leading us toward.

What We Cover in This Episode

1. A Wild Ride of Transformation
   • Reflecting on the challenges and growth of 2023 and 2024.
   • How these years were pivotal for reshaping businesses and revealing deeper personal truths.
2. Winter as a Metaphor for Growth
   • Understanding the "winter season" in life and business as a time of rest, reflection, and preparation.
   • How embracing this season sets the stage for aligned, soulful success in the future.
3. Slowing Down to Speed Up
   • Why slowing down and turning inward is essential for clarity and transformation.
   • Insights from my personal journey and common themes from my clients’ experiences.
4. Themes of 2024
   • Health, family, and foundational stability as key themes.
   • The importance of surrendering to life’s cycles and finding progress in the face of challenges.
5. Ego Death and Soul Rebirth
   • How the past few years have been about letting go of ego-driven pursuits to align with our soul’s purpose.
   • A reflection on stepping into a more soulful, aligned version of ourselves as leaders and creators.
6. Looking Ahead to 2025
   • How 2024 was an initiation into more soulful leadership and purposeful creation.
   • Preparing for the opportunities and transformations awaiting us in the new year.

Let’s Connect

I’d love to hear your 2024 story! What challenges did you face? What transformations did you experience? Are you easing into 2025 or ready to hit the ground running?

Share your reflections with me on Instagram or via email. I’m here to hold space for your entrepreneurial journey, wherever it leads.

Here's the astrologer I'm referring to in the episode!

Thank you for joining me on The Blue Sofa!

In this episode, Mia discusses how to grow and scale an online business sustainably, focusing on aligning business strategies with personal strengths and self-care.

She emphasizes the importance of understanding the unique challenges faced by female entrepreneurs, particularly regarding stress and pressure.

Mia outlines the three phases of business growth—build, grow, and scale—and provides insights on how to navigate each phase effectively.

The conversation encourages a shift away from hustle culture towards a more balanced and fulfilling approach to entrepreneurship.

Chapters

00:00 Introduction to Sustainable Business Growth
03:00 Aligning Business Strategy with Personal Strengths
09:54 The Importance of Sustainability in Business
17:37 Understanding Stress and Pressure for Female Entrepreneurs
21:39 Navigating the Phases of Business Growth
33:39 The Path to Sustainable Growth


Ressources mentioned:
Rising Star The Masterclass (free):
https://www.thesoulfulempress.com/rising-star-the-masterclass-2025?el=podcast

Aligned Scaling (free):
https://www.thesoulfulempress.com/watch-masterclass-aligned-scaling?el=podcast

In this episode of The Blue Sofa, Mia dives deep into the six common patterns that hold soul-led entrepreneurs back from achieving success in business. Drawing from her 12 years of experience as a business owner and mentor, Mia explores these restrictive patterns and shares transformative insights on how to break free from them.

These patterns often feel like having the accelerator and the brakes on simultaneously—leaving you stuck, frustrated, and overwhelmed. But by bringing awareness, embracing a feminine approach, and committing to aligned action, you can shift from struggle and stagnation into clarity, empowerment, and joy in your business.

Mia offers actionable advice and invites you to begin working on one pattern that resonates most with you. This episode is a must-listen for entrepreneurs ready to overcome their inner blocks and build a thriving business from a place of ease and alignment.

What You’ll Learn in This Episode:

• The 6 Patterns That Hold Entrepreneurs Back:
  1. Reacting: Constantly reacting to external circumstances rather than taking aligned, proactive actions.
  2. Waiting: Procrastinating and waiting for the "perfect" time, rooted in fear of the unknown.
  3. Impatience: Expecting instant results and feeling frustrated when growth doesn’t come quickly.
  4. Struggle: Believing success must be hard, leading to burnout and unnecessary hustle.
  5. Victimhood: Feeling powerless and blaming external circumstances, rather than taking responsibility for outcomes.
  6. Playing Small: Avoiding stepping into your full potential out of fear of judgment or failure.
• Why Awareness Is Key: Breaking patterns starts with observing them and understanding their root causes.
• How to Transform These Patterns:
  • Embrace small, aligned actions instead of overwhelming changes.
  • Reframe limiting beliefs into empowering thoughts.
  • Embody the changes through practice, even when it feels uncomfortable.
  • Nurture transformation through self-love, patience, and curiosity.

Soulful Takeaway:
Transformational work is a soft, feminine process—it’s about receiving insights and holding space for yourself with care and love. Choose one pattern to focus on and start with small, intentional steps.

Next Episode Teaser:
In the next episode, Mia shares the business strategies that can help you grow and scale your online business with ease. Stay tuned for practical tips and soulful secrets to level up your entrepreneurial journey.

Subscribe & Leave a Review:
If you enjoyed this episode, don’t forget to subscribe to The Blue Sofa and leave a review. Your support helps us reach more soul-led entrepreneurs ready to thrive!

Start breaking free from what’s holding you back today, and remember—you’re the creator of your business and your success!

In this episode of The Blue Sofa, I introduce the Soulful Growth Series, a transformative journey designed to help female entrepreneurs grow their businesses in alignment with their true essence - without the hustle and burnout.

This first episode focuses on energetic alignment, which I believe is the foundation for building a soulful, sustainable business. I emphasize the importance of understanding who you are, your strengths, and your unique contribution to the world. When you align your business decisions with your authentic self, you create ease, fulfillment, and meaningful growth.

Here’s what I cover:

1. Breaking Free from the Hustle Paradigm: I challenge the traditional "hustle and grind" mindset, showing you how to embrace strategies that align with your energy and strengths.
2. Human Design as a Tool for Self-Awareness: I share how Human Design has helped me and my clients understand our energetic blueprints, guiding us to make aligned, soul-driven decisions.
3. The Difference Between Positive Challenges and Misalignment: I discuss how to recognize growth challenges that build you up versus misaligned efforts that drain your energy.
4. The Power of Intuition: I highlight the importance of trusting your gut and honoring your inner knowing to make aligned business decisions.
5. My Personal Journey: I reflect on my own burnout and how rediscovering alignment through Human Design transformed my approach to business.

I also share a success story from one of my clients to illustrate how embodying energetic alignment can reignite joy, attract opportunities, and lead to effortless success.

To help you dive deeper, I invite you to explore your Human Design through my free masterclass. It’s packed with actionable insights to help you uncover your energetic blueprint and use it to grow your business.

Join me next week for Episode 2, where I’ll guide you through breaking mindset limitations and mastering your thoughts for soulful growth.

Watch my Human Design x Business Masterclass here: https://www.thesoulfulempress.com/masterclass-human-design-secrets-for-attracting-clients-ads-podcast

Enjoy, xx Mia

In this episode, Mia Poulsen shares her business journey. It is not your typical success story but a journey from burnout and personal challenges to finding alignment and success in her business.

She discusses the importance of intuition, healing, and the power of turning pain into purpose.

Mia emphasizes that success is not about relentless effort but about aligning with one's true self and making conscious choices.

Her story is a testament to resilience, personal growth, and the ability to create a fulfilling life and business.