In episode #122 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Pete Giorgio, the Global and US Sports Practice Leader at Deloitte, and one of the key leaders behind the newly announced Athena Pledge to bring more investment into women’s sports.

The Athena Pledge is a 1st-of-its-kind platform with four founding members including AT&T, Capital One, Cisco, and Deloitte, who have united to advance strategic efforts around women’s sports.

The #goal of the Athena Pledge is two-fold:

• 1️⃣ To mobilize investment, research, and opportunities in women’s sports.
• 2️⃣ To rally other brands to commit to increased spending and support of the women’s sports ecosystem.

In this episode, hear Caroline & Pete talk about the short & long-term plans for the Athena Pledge and why the founding members believe it’s good for business - and good for society - to invest in women’s sports.

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In episode #120 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sat down with Leela Srinivasan - the CEO of Parity, Olga Harvey - the COO at the Women’s Sports Foundation, and Mike Nichols - the Chief of Sponsorship Strategy & Activation at Group 1001 and Gainbridge - to discuss a very special women’s sports program taking place this November called Parity Week by Gainbridge.

Gainbridge, Parity & the Women’s Sports Foundation are teaming up to “invest in the future of women’s sports.”

Inspired by Billie Jean King - who started the Women’s Sports Foundation 50 years ago with a $5,000 check - this year, Parity Week by Gainbridge includes the distribution of $150,000 in grants to 21 deserving organizations that support girls & women through sports & education.

Throughout the month of November, grant recipients will execute projects to create more access and opportunities for girls & women in sports across the U.S.

In this episode, hear all the details of the 2024 edition of Parity Week by Gainbridge, and why Parity, the Women’s Sport Foundation, and Gainbridge are committed to helping the next generation of girls & women pursue their athletic dreams.

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In episode #120 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Jax Diener, one of the owners of Watch Me! Sports Bar, which is a new women’s sports bar located in Long Beach, California.

For a long time, Jax has had the desire to own a bar where women could feel comfortable gathering to watch sports.

After learning about The Sports Bra in Portland, Jax immediately went for it, and started collaborating with other leaders in the women’s sports bar movement like Jenny from The Sports Bra, Jen from Rough & Tumble Pub, and Jillian from A Bar of Their Own to pull the plans together for opening Watch Me! in Long Beach.

Today, Jax and the team at Watch Me! are open for business, and on a mission to create a space where women's sports are celebrated, friendships are forged, and empowerment thrives.

In this episode, hear Jax tell the whole story behind Watch Me!, and discuss why it’s been great business to invest in women’s sports.

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In episode #119 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Camryn Novak, the Co-Founder of Rexana Ventures, which is a data-led women’s soccer advisory firm.

Cam & the team at Rexana specialize in club optimization, analysis, and strategy - with a dedicated focus on women’s football.

In partnership with the Retexo Group - the foremost intelligence provider and partner to the buyside of the football M&A market - Rexana leverages comprehensive datasets, rigorous research, advanced analytics, and bespoke statistical models, with the aim to empower its clients to maximize revenue and minimize costs.

In this episode, hear Cam talk about how Rexana is on a mission to accelerate the growth of women’s football organizations - and why the growth of women’s football isn’t slowing down.

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In episode #118 of 🎙️The Business Case For Women’s Sports, presented by Ally, meet Raven Jemison, the President of the NWSL’s Kansas City Current.

Raven joined as the Current’s President earlier this year after working across professional sporting organizations like the Milwaukee Bucks, the NBA, the San Francisco 49ers, and the Pittsburgh Pirates.

Now, Raven is bringing her experience to the NWSL to help the Current continue to raise the bar and set new standards for women's sports - like helping open the first stadium in the world purpose-built for a women’s professional team.🏟️

In this episode, hear Raven and Caroline dig into the details of how Raven is leading the KC Current as they innovate to establish best-in-class processes & experiences within women’s sports.

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In episode #117 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Natalie White, the CEO & Founder of Moolah Kicks.

Moolah Kicks is the leading performance brand in women’s basketball, and since launching in 2020, Moolah has been the only brand exclusively committed to creating performance footwear for the women’s game.

Moolah Kicks’ signature “no break in or no burning” technology is designed to have sneakers biomechanically fit the female foot form which virtually eliminates any break-in period, and significantly reduces risk of knee, ankle, and leg injury for female basketball players.

As Moolah approaches 5 years in business, the brand continues to make moves on behalf of women hoopers, including dropping two brand new sneaker models, and announcing a first-of-its-kind partnership with Stanley hydration products - marking the first footwear collaboration for Stanley in the brand’s 111-year history.

In this episode, hear Natalie tell the founding story of Moolah, and why it’s been great business for Moolah to serve the women’s basketball community.

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In episode #116 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down Allyson Felix - who you probably already know as the most decorated American Track & Field athlete of all time - and her and colleague, Cosette Chaput - a longtime sports agent & marketing executive.

Allyson & Cosette, along with Allyson’s brother and longtime business partner, Wes, just launched a new venture called Always Alpha.

Always Alpha is a first-of-its-kind management firm fully focused on women’s sports.

The firm hopes to revolutionize the way that women athletes are represented and address the dated, transactional talent management models that were not necessarily developed to serve women athletes and all of their dynamic layers.

In this episode, hear Allyson & Cosette tell the founding story of Always Alpha and talk about why they believe now is the time to create a management firm focused on women’s sports.

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In episode #115 of 🎙️The Business Case For Women’s Sports, presented by Ally, meet Patti Phillips, the CEO of Women Leaders in Sports.

Patti and the team at Women Leaders in Sports believe that the world needs more women in leadership positions in the sports industry.

As the premier leadership organization that develops, connects, advances, and champions women working in sports, Women Leaders in Sports helps women advance into positions of influence in the sports industry.

In this episode, hear Patti & Caroline talk about why having more women leaders in sports will help transform the industry for the better.

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