It's so easy to get caught up with all the "flashy" should-haves when starting a business. But do we really need to spend all that time on flashy business cards and a cool logo first? Take a moment to listen in and get a new perspective on what really matters.

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Have you ever stumbled across ads proclaiming a "heart-felt" or "soul-led" approach to marketing? Typically these are targetted at newer coaches and are unfortunately part of a manipulation tactic that wrongfully vilifies the nature of marketing that we often feel when we start out - that marketing is sleazy, mechanical, soulless, and so many variables.

Of course, having someone aligned with your values and your business is great but don't fall foul of basic marketing tactics wrapped up in premium prices! Listen in for more.

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Adeyanju is a mentee from Lagos, Nigeria with quite the journey to tell.

From a bumpy start, to inspiration on LinkedIn through to our "Find Your Niche" challenge, Adeyanju takes us through her ups and downs and turnarounds in the space of being a highly sought after coach in Lagos.

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