• Weaponisation of Soul-Led Marketing

  • Jan 2 2025
  • Length: 8 mins
  • Podcast

Weaponisation of Soul-Led Marketing

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  • Summary

  • Have you ever stumbled across ads proclaiming a "heart-felt" or "soul-led" approach to marketing? Typically these are targetted at newer coaches and are unfortunately part of a manipulation tactic that wrongfully vilifies the nature of marketing that we often feel when we start out - that marketing is sleazy, mechanical, soulless, and so many variables.

    Of course, having someone aligned with your values and your business is great but don't fall foul of basic marketing tactics wrapped up in premium prices! Listen in for more.

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