• Episode 50 - Nothing Happens By Itself
    Oct 20 2021

    Cheeky Sales Coach Episode 50 - Nothing Happens By Itself

    My motto for life and business. Some thoughts on putting it all together and fifty weeks of the Cheeky Sales Coach.

    This is the final Cheeky Sales Coach podcast. We might occasionally add something here, but our goals to create fifty weeks of content, and we've completed that.

    PLEASE send me your questions and feedback. I'm always going to create something new. Tell me what you need!

    More fun at https://www.cheekysalescoach.com

    :-)

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    27 mins
  • Episode 49 - You Control Almost Nothing
    Oct 13 2021

    Cheeky Sales Coach Episode #49 - You Control Almost Nothing

    You control almost nothing

    This is not a negative statement

    Take stock of what you do control

    Target your audience

    You need to evolve like an animal

    You can control your process

    Track your progress

    This game never ends

    More cheeky videos at https://www.cheekysalescoach.com

    :-)

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    15 mins
  • Episode 48 - Start with Why
    Oct 6 2021

    Cheeky Sales Coach Episode #48 - Start with Why

    If you haven't read Start with Why by Simon Sinek, Do So Immediately!

    Also read Relax Focus Succeed.

    Everything in your life and business is a lot better if you begin by examining why you're in business and why you're doing what you do.

    More Cheeky goodness at https://www.cheekysalescoach.com 

    :-)

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    18 mins
  • Episode 47 - Beware the Bad Fit
    Sep 29 2021

    Cheeky Sales Coach Episode #47 - Beware the Bad Fit

    Just like dating - you need to avoid a bad fit with your marketing. Avoid the Bad Fit. 

    The way you do one thing is the way you do everything.

    Is it all about the price?

    Communications Count.

    You don't have to help every stray dog.

    You don't have to pick up every nickel.

    Your clients are your brand.

    More cheeky goodness at https://www.cheekysalescoach.com 

    :-)

     

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    16 mins
  • Episode 46 - Tell Your Story - But How?
    Sep 22 2021

    Tell Your Story - But How? - Episode 46

    Stories are a great way to market. But there are several ways to tell a story.

    Books mentioned (Yes, these are Affiliate links):

    Russell Brunson, DotCom Secrets: The Underground Playbook for Growing Your Company Online
    https://www.amazon.com/gp/product/B07JCVSY5W/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=B07JCVSY5W&linkCode=as2&tag=smallbizthoug-20&linkId=c1388592b941a8277978a67aefef694b 


    Donald Miller, Building a StoryBrand: Clarify Your Message So Customers Will Listen
    https://www.amazon.com/gp/product/0718033329/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=0718033329&linkCode=as2&tag=smallbizthoug-20&linkId=aa9670d62272b413454dac5c068685ec 


    Daniel H. Pink, A Whole New Mind: Why Right-Brainers Will Rule the Future
    https://www.amazon.com/gp/product/B07JGJTRF6/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=B07JGJTRF6&linkCode=as2&tag=smallbizthoug-20&linkId=b183c1acbf321a9b4cbafceb06f34e3d 


    Sheridan, They Ask, You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer
    https://www.amazon.com/gp/product/1119610141/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=1119610141&linkCode=as2&tag=smallbizthoug-20&linkId=e7c2b3fb664d9398f719d19839613327 

    More cheeky goodness at https://www.cheekysalescoach.com 

    :-)

     

     

     

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    15 mins
  • Episode 45 - Schedule Your Success
    Sep 15 2021

    Cheeky Sales Coach Episode #45 - Schedule Your Success

    Wherein we talk about sales calendars, marketing calendars, and how to effectively plan your activities to maximize success.

    More videos and goodness at https://www.cheekysalescoach.com 

    Other videos mentioned:

    Episode 29 = https://www.youtube.com/watch?v=wlH4IQcQZm8 

    Episode 42 = https://www.youtube.com/watch?v=xQaLDI_yb-4 

    :-)

     

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    16 mins
  • Episode 44 - Know Your Buyers' Habits
    Sep 8 2021

    Cheeky Sales Coach Episode 44 - Know Your Buyers' Habits

    Past behavior is an excellent indicator of future decision making!

    Everyone's a buyer sometime. Don't talk about the thing you're selling. There's always another alternative. You are not likely to change anyone's buying behavior.

    More cheeky videos at https://www.cheekysalescoach.com 

    :-)

     

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    21 mins
  • #43 - Build Your Marketing Budget
    Sep 1 2021

    Cheeky Sales Coach #43 - Build Your Marketing Budget

    Your marketing budget is definitely not just about money. You need to market time as well. And once you start outsourcing, you need to manage marketing projects.

    Nothing's free. Money, time, or outsourcing: Nobody rides for free.

    Handout for this video is available to members at https://www.cheekysalescoach.com 

    More Cheeky goodness at https://www.cheekysalescoach.com

    :-)

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    17 mins