To close this podcast (season? Series? Who knows!) I wanted to land with a deep conversation about something complex and complicated: The intersection of DEIB and employer branding. Joining me is Tara Turk-Haynes of Equity Activations, who is ready to get into the weeds with me and start talking about real-world diversity that doesn't end at the box checked.

• Tara's LinkedIn: https://www.linkedin.com/in/ttaraturkhaynes/
• Equity Activations: https://www.equityactivations.com/

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You can make the talent you want want to work for you!

That's the power and impact of employer branding and it is now within the reach of any company, regardless of size, industry, or "coolness."

Investing in your employer brand will increase the desire talented people have for you as an employer. They will respond to recruiters more often. They will reach out to you. They will accept offers more often.

These are clear business outcomes.

• 🔬 Learn more at: http://employerbrandlabs.com
• Employer brand resources: http://EmployerBrand.ing
• Brought to you by James Ellis, Employer Brand Nerd
• 🇱 LinkedIn profile: https://www.linkedin.com/in/thewarfortalent/
• 📨 Subscribe to The Change Agent newsletter and get smarter about employer branding for free: https://thechangeagent.news/

I wish all vendor-side folks were more like Shane: Taking advantage of all the conversations they have with different sized companies and industries to create something that is hard to develop within a single company: perspective. That's why I invited Shane Gray to talk about AI, what's (still) wrong with recruiting, and the talent challenges companies should be expecting to face in the very near future.

• Shane's LinkedIn: https://www.linkedin.com/in/shanedgray/
• Glyde Talent: https://glydetalent.com/

+++++++

You can make the talent you want want to work for you!

That's the power and impact of employer branding and it is now within the reach of any company, regardless of size, industry, or "coolness."

Investing in your employer brand will increase the desire talented people have for you as an employer. They will respond to recruiters more often. They will reach out to you. They will accept offers more often.

These are clear business outcomes.

• 🔬 Learn more at: http://employerbrandlabs.com
• Employer brand resources: http://EmployerBrand.ing

Brought to you by James Ellis, Employer Brand Nerd

• 🇱 LinkedIn profile: https://www.linkedin.com/in/thewarfortalent/
• 📨 Subscribe to The Change Agent newsletter and get smarter about employer branding for free: https://thechangeagent.news/

No recruiter (who was any good) has ever said recruiting is easy. While that's usually framed as a compliant, The Realest Recruiter Joel Lalgee sees it another way. To Joel, recruiting is hard because it is complex, fraught with ever-changing demands, needs (and a few egos), but deeply rewarding. In fact, to Joel's mind, the goal isn't to make recruiting easier, it is to do the hard work to create ever greater value for the organization.

• The Realest Recruiter: https://www.therealestrecruiter.com/
• Joel's LinkedIn: https://www.linkedin.com/in/joellalgee/

Check out https://thedefinitionofinsanity.show/ for the whole podcast series

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You can make the talent you want want to work for you!

Employer branding can serve every company, and how it is within reach of every company.

• 🔬 Learn more at: http://employerbrandlabs.com
• Employer brand resources: http://EmployerBrand.ing
• Brought to you by James Ellis, Employer Brand Nerd
• 🇱 LinkedIn profile: https://www.linkedin.com/in/thewarfortalent/
• 📨 Subscribe to The Change Agent newsletter and get smarter about employer branding for free: https://thechangeagent.news/

It's been said everyone wants change, but no one wants to change. That's as true for organizations as it is for individuals. So if we are going to change how our companies recruit and hire, it will serve us well to think about how change is made within the organization. That's why I invited Bud Caddell in to talk about how change is actually made. Bud is CEO and Founder of NOBL Collective (who's newsletter is highly recommended), where he and his team help teams make real change happen.

• NOBL Collective: https://nobl.io/
• Bud's LinkedIn: https://www.linkedin.com/in/budcaddell/

Check out https://thedefinitionofinsanity.show/ for the whole podcast series

+++++++

You can make the talent you want want to work for you!

Employer branding can serve every company, and how it is within reach of every company.

• 🔬 Learn more at: http://employerbrandlabs.com
• Employer brand resources: http://EmployerBrand.ing
• Brought to you by James Ellis, Employer Brand Nerd
• 🇱 LinkedIn profile: https://www.linkedin.com/in/thewarfortalent/
• 📨 Subscribe to The Change Agent newsletter and get smarter about employer branding for free: https://thechangeagent.news/

Don't let the fact that Faisal Siddiqui, founder and chief strategy office of Creative Business Company, is a brander's brander. This is a fun conversation on the nature of branding in the modern age. You only have to listen to us dive into the genius of Ritz Carlton's joint consumer/employer brand, "Ladies and gentlemen serving ladies and gentlemen" to get how much fun we're having.

• Creative Business Company: https://www.creativebusinesscompany.com/
• Faisal's LinkedIn: https://www.linkedin.com/in/mfaisalsiddiqui/

+++++++

You can make the talent you want want to work for you!

Employer branding can serve every company, and now it is within reach of every company.

• 🔬 Learn more at: http://employerbrandlabs.com
• Employer brand resources: http://EmployerBrand.ing
• Brought to you by James Ellis, Employer Brand Nerd
• 🇱 LinkedIn profile: https://www.linkedin.com/in/thewarfortalent/
• 📨 Subscribe to The Change Agent newsletter and get smarter about employer branding for free: https://thechangeagent.news/

Chad Sowash has a bone to pick with you. No, it doesn't involve TA tech, bourbon, or bonehead things that CEOs do. It is the fact that talent acquisition has been convinced that it is nothing more than cost center, a functional part of the business that has no direct impact on the business's success.

TA is the heart of every business. And until you, TA leader recruiter, believe it, communicate it, and live it, you'll always be a beggar looking for scraps.

• Chad Sowash's LinkedIn: https://www.linkedin.com/in/chadsowash/
• The Chad&Cheese podcast: https://www.chadcheese.com/

Check out https://thedefinitionofinsanity.show/ for the whole podcast series

+++++++

You can make the talent you want want to work for you!

Employer branding can serve every company, and how it is within reach of every company.

• 🔬 Learn more at: http://employerbrandlabs.com
• Employer brand resources: http://EmployerBrand.ing
• Brought to you by James Ellis, Employer Brand Nerd
• 🇱 LinkedIn profile: https://www.linkedin.com/in/thewarfortalent/
• 📨 Subscribe to The Change Agent newsletter and get smarter about employer branding for free: https://thechangeagent.news/

Rory Sutherland is the vice chairman of Ogilvy UK, a TED speaker, and author of Alchemy, and I guarantee he will change how you see your world. I got the chance to talk to him about the weird world of talent acquisition, recruiting and employer branding and he didn't disappoint.

This is appointment listening, so strap in!

+++++++

You can make the talent you want want to work for you!

That's the power and impact of employer branding and it is now within the reach of any company, regardless of size, industry, or "coolness."

Investing in your employer brand will increase the desire talented people have for you as an employer. They will respond to recruiters more often. They will reach out to you. They will accept offers more often.

These are clear business outcomes.

• 🔬 Learn more at: http://employerbrandlabs.com
• Employer brand resources: http://EmployerBrand.ing
• Brought to you by James Ellis, Employer Brand Nerd: http://employerbrandnerd.com
• 🇱 LinkedIn profile: https://www.linkedin.com/in/thewarfortalent/
• 📨 Subscribe to The Change Agent newsletter and get smarter about employer branding for free: https://thechangeagent.news/

There is a fundamental disconnect between how prospects, candidates and employees think and feel, and the way companies communicate with them. It's a disconnect we see every day in the form of frustrated candidates, less retention, and a mis-alignment between employer and employee.

Meet Jasmine Bina of Concept Bureau. At the heart of what she does is an obsession with decoding the hidden systems within culture, which she and her team use as the insights that drive the brands she builds.

In this conversation, we talk about identity, hiring, and the things she is seeing in her research that might change the way we approach the candidate/hiring manager relationship.

More about Jasmine:

• LinkedIn: https://www.linkedin.com/in/jasminebina/
• Website: https://conceptbureau.com/
• Unseen Unknown podcast: https://conceptbureau.com/unseen-unknown/

Check out https://thedefinitionofinsanity.show/ for the whole podcast series

+++++++

You can make the talent you want want to work for you!

Employer branding can serve every company, and how it is within reach of every company.

• 🔬 Learn more at: http://employerbrandlabs.com
• 🛠️ Employer brand resources: http://EmployerBrand.ing
• 🎤 Brought to you by James Ellis, Employer Brand Nerd http://employerbrandnerd.com
• 🇱 LinkedIn profile: https://www.linkedin.com/in/thewarfortalent/
• 📨 Subscribe to The Change Agent newsletter and get smarter about employer branding for free: https://thechangeagent.news/