In This Episode…

Welcome to the Dojo, a weekly marketing news podcast by Exposure Ninja.

This week we talk about:

• A big week for AI… but also some data that puts it all in context
• IKEA’s new face of gaming

• Stop calling it SEO

Timestamps

00:00 - A big week for AI… but also some data that puts it all in context

16:14 - IKEA’s new face of gaming

27:43 Stop calling it SEO

What to Listen to Next

• Why GEO is the New SEO (and How It Works) https://exposureninja.com/podcast/336/
• AI Overviews Hit 70%+ Coverage – What’s Your Strategy? https://exposureninja.com/podcast/dojo-37/
• FINALLY… ChatGPT content that RANKS (ChatGPT with Canvas) https://exposureninja.com/podcast/335/

GEO is one of the main terms being used to describe getting AI chat tools like ChatGPT, Gemini, Claude, or Perplexity to recommend your business, product, services, or brand.

You're probably thinking — “How do I get these tools to recommend my business, my website, my products and services?”

That’s what I’m going to cover in today’s podcast.

Watch the video instead: https://www.youtube.com/watch?v=FoIc8LkSETo

Get the show notes: ⁠https://exposureninja.com/podcast/336/⁠

Apply for a FREE website and marketing review: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://exposureninja.com/review/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

What to Listen to Next:

• ChatGPT-4o with Canvas Will Change Content Writing Forever https://exposureninja.com/podcast/dojo-35/
• AI Overviews Hit 70%+ Coverage – What’s Your Strategy? https://exposureninja.com/podcast/dojo-37/
• The Best B2B Marketing Strategies for 2025 https://exposureninja.com/podcast/334/

In This Episode…

Welcome to the Dojo, a weekly marketing news podcast by Exposure Ninja.

This week we talk about:

• Legal topics have the most AI Overviews - and you're next
• Google’s AI Overviews fail to answer 43% of financial queries
• The FTC’s rules on fake reviews
• Tesco's stripped back ads

Timestamps

00:00 - Legal topics have the most AI Overviews - and you're next

08:57 - Google’s AI Overviews fail to answer 43% of financial queries

22:45 - The FTC’s rules on fake reviews

32:55 - Tesco's stripped back ads

What to Listen to Next

• Are You Ready for Generative Engine Optimisation (GEO)? https://exposureninja.com/podcast/dojo-36/
• The Best B2B Marketing Strategies for 2025 https://exposureninja.com/podcast/334/

• ChatGPT-4o with Canvas Will Change Content Writing Forever https://exposureninja.com/podcast/dojo-35/

ChatGPT snuck out a new content creation feature last week that barely anybody in the marketing world seems to have noticed. But I think it gives marketers that use it a HUGE advantage. In fact, I've been using this personally to write and publish blogs and get them ranked in less than a day. But, and it's a big but, this thing could get you into a whole lot of trouble unless you add...well...you'll have to watch the video to find out!

Watch the video instead: https://www.youtube.com/watch?v=EyJ4SY3bb9w

Get the show notes: https://exposureninja.com/podcast/335/

Apply for a FREE website and marketing review: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://exposureninja.com/review/⁠⁠⁠⁠⁠⁠⁠⁠⁠

What to Listen to Next:

• Are You Ready for Generative Search Optimisation (GEO)?: https://exposureninja.com/podcast/dojo-36/
• The Best B2B Marketing Strategies for 2025: https://exposureninja.com/podcast/334/
• Digital Marketing Lessons from Disruptive Insurance Companies: https://exposureninja.com/podcast/333/

In This Episode…

Welcome to the Dojo, a weekly marketing news podcast by Exposure Ninja.

This week we talk about:

- Are marketers ready for Generative Search Optimisation?

- WordPress BEEF!

- The power of social media in mental health awareness Timestamps

00:00 — Intro

02:22 — WordPress BEEF!

14:10 — Are marketers ready for Generative Search Optimisation?

20:19 — The power of social media in mental health awareness

47:53 — Quick Fire Questions

What to Listen to Next

How To Create the Perfect Marketing Strategy for 2025

https://exposureninja.com/podcast/330/

How to Rank in Google’s AI Overviews

https://exposureninja.com/podcast/319/

AI Overviews Are Here To Stay. Buckle Up:

https://exposureninja.com/podcast/dojo-31/

Over the last decade or so, the team here at Exposure Ninja and I have generated over 100, 000 B2B leads for ourselves and our clients. And in today's podcast, we're going to be breaking down three B2B marketing strategies that you can use if B2B is your vibe. We're going to talk about: - Being really, really helpful via content. - Repurposing like a beast - Thought leadership (but not as you know it). These three strategies form the central pillar of any B2B marketing campaign. Then, you can build everything else you do off them.

Watch the video instead: ⁠⁠⁠⁠⁠⁠https://exposure.ninja/b2b-strategies-2025

Get the show notes: ⁠https://exposureninja.com/podcast/334/⁠

Apply for a FREE website and marketing review: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://exposureninja.com/review/⁠⁠⁠⁠⁠⁠⁠⁠⁠

What to Listen to Next:

• Digital Marketing Lessons from Disruptive Insurance Companies: https://exposureninja.com/podcast/333/
• Watch This Before Hiring a Marketing Agency: https://exposureninja.com/podcast/332/
• Why You Shouldn’t Be Afraid of AI PPC Tools: https://exposureninja.com/podcast/dojo-34/

• 
  

In This Episode… Welcome to the Dojo, a weekly marketing news podcast by Exposure Ninja. This week we talk about: - ChatGPT dropped a new update for content writers - Cheap conversation starters - Position one is position none Timestamps 00:00 — Intro 00:11 — ChatGPT dropped a new update for content writers 17:46 — Cheap conversation starters 30:54 — Position one is position none

What to Listen to Next

Why You Shouldn’t Be Afraid of AI PPC Tools: https://exposureninja.com/podcast/dojo-34/

Google Tries to Patch Things Up With SEOs After The Helpful Content Update: https://exposureninja.com/podcast/dojo-33/

AI Overviews Are Here To Stay. Buckle Up: https://exposureninja.com/podcast/dojo-31/

Let’s be honest — it’s much easier to market a fun, trendy business. D2C subscription service for BBQ charcoal? I could do that in my sleep. But only the world’s best marketers can sell something that people know they need, but they don’t really want to buy it, like insurance. So today, I’m going to be teaching you some brilliant marketing lessons from 3 disruptive life insurance brands. If you’re a fan of seeing good quality marketing, like me and the team at Exposure Ninja are, you’re going to love this marketing masterclass.

Watch the video instead: ⁠⁠⁠⁠⁠https://exposure.ninja/disruptive-insurance

Get the show notes: https://exposureninja.com/podcast/333/

Apply for a FREE website and marketing review: ⁠⁠⁠⁠⁠⁠⁠⁠https://exposureninja.com/review/⁠⁠⁠⁠⁠⁠⁠⁠

What to Listen to Next:

• Watch This Before Hiring a Marketing Agency: https://exposureninja.com/podcast/332/

• How To Create the Perfect Marketing Strategy for 2025: https://exposureninja.com/podcast/330/

• Why You Shouldn’t Be Afraid of AI PPC Tools: https://exposureninja.com/podcast/dojo-34/