Do you fear making mistakes and worry about being judged, criticised, embarrassed or shamed?

Well of course you do - no one wants that! But these fears can make your stomach churn and hold you back because despite your best efforts, mistakes happen.

I’ve had my fair share - like last week when I accidentally published the unedited podcast episode.

Let’s just say it wasn’t my finest hour.

So today, I’m sharing what happened, how I handled it, and why making mistakes in public isn’t as scary as it seems.

So if fear stops you from blogging, posting, or marketing, this episode is for you.

For more of my free and paid resources janetravis.co.uk/starthere

Join the Grow Your Private Practice membership and get the tools, support, and confidence you need to attract your ideal clients.

In this episode, we’re diving into the hidden costs of working with wrong-fit clients and how it impacts your energy, confidence, and practice growth.

I’ll share my personal experiences, the red flags to watch for, and actionable tips to attract your ideal clients instead.

If you’ve ever felt drained or doubted your skills after a session, this episode will help you identify why and show you how to create a thriving practice filled with clients you love working with.

Episode 177: How You Can MASSIVELY Increase Your Confidence as a Therapist

Episode 181: From Blank Slate to Authentic Voice: Why Your Marketing Needs to Show Who You Are, with Caz Binstead

For more of my free and paid resources: janetravis.co.uk/starthere

Don’t forget to subscribe for more tips to grow your private practice with ease!

Are you marketing your private practice but feel like something is missing? You’re not alone. Many therapists struggle to bridge the gap between professional boundaries and showing their authentic selves.

In this episode, I sit down with Caz Binstead to explore why authenticity is essential in modern marketing and how you can move away from the outdated ‘blank slate’ model.

Together, we discuss practical ways to let your personality shine through while maintaining professionalism.

If you’ve ever wondered how to attract clients who truly resonate with you, this episode is a must-listen.

What We Cover:

• Why the ‘blank slate’ model creates barriers instead of trust
• How thoughtful self-disclosure can make your marketing more effective
• The ripple effects of showing up authentically—for you and your clients
• Breaking stereotypes in the therapy profession
• Real-world examples of marketing that feels genuine and impactful

About Caz Binstead:

Caz Binstead is a therapist, supervisor, and author with extensive experience in helping therapists build ethical, authentic practices. From co-leading #TherapistsConnect to publishing her book Relational Ethics in Psychotherapy and Counselling Private Practice: Solidarity, Compassion, Justice, Caz is a passionate advocate for relational marketing and thriving private practices.

Resources:

• Caz’s book on Amazon
• Follow Caz on Instagram
• Learn more about Caz’s work

Our previous podcast How clear boundaries help you grow your private practice, with Caz Binstead

For my free and paid offers CLICK HERE

In this episode, I’m exploring whether it’s possible to make a good living as a therapist (spoiler: YES, it is!) and sharing 8 actionable steps to help you thrive in private practice. Whether you’re just starting out or looking to grow, these tips will give you clarity, focus, and confidence to take your business to the next level.

If you’ve ever felt overwhelmed by marketing, struggled with mindset issues, or wondered if private practice is really sustainable, this episode is for you.

Blog: Why There’s No Better Time to Be a Therapist

Episode 114: 8 Ways to Make the Most of Your Time

For more of my free and paid resources: janetravis.co.uk/starthere

Don’t forget to subscribe for more practical marketing tips and strategies to grow your private practice!

The festive season is almost on us, and while for many it's full of twinkly lights and Baileys, it can also be a tricky time for many people.

That’s why, in this episode, I’m sharing 5 Christmas blog topics you can write to help your readers navigate the challenges the season can bring.

From coping with loneliness to managing tricky family dynamics, these blog ideas will not only provide valuable support to your audience but can also boost your visibility—and the best bit? You can repurpose them every single year!

So let’s get cracking on how you can create helpful, evergreen Christmas content for your private practice.

Last week's podcast The Power of Storytelling in Your Blog

Join us in the Grow Your Private Practice membership and up your blogging game so you get found by more of your ideal clients.

For all my free and paid resources www.janetravis.co.uk/starthere

In this episode, I'm sharing how storytelling can transform your blog from informative to unforgettable.

Learn why stories create connection, build trust, and make your content more relatable.

Discover tips on using everyday experiences and examples to make your blog engaging and memorable.

Perfect for therapists looking to connect with readers on a deeper level.

The training I did at The Berne Institute

Running On Empty by Jonice Webb PhD

Zoe Clements' book 'But I should be fine'

Zoe Clements' blog Learn How To Say No

Why You Don’t Need All the Answers in Your Blog by Jane Travis

When saying no isn't enough by Jane Travis

Why eating like a toddler will help you to lose weight by Jane Travis

Need more help with storytelling or blogging? Join our monthly Content Creation Cafe in the Grow Your Private Practice membership for tips, Q&A, and workshops to boost your blogging skills.

Check out my free and paid resources

One of the biggest challenges therapists face is feeling confident in their work – whether you’re just starting out or have years of experience. And that dreaded imposter syndrome? It can follow you at every stage!

So, if you're ready to build genuine confidence, not just in your skills but in the clients you work with, stay tuned.

Because today, I’m sharing why choosing to work with clients and issues you truly resonate with can be a game-changer. No more “fake it till you make it”; instead, let’s dive into how to grow your confidence authentically.

For more of my free and paid resources janetravis.co.uk/starthere

My adoption therapist Caroline Spiers

How to use CPD for personal, professional and business growth, with guest John Wilson

In this episode, I’m sharing five simple, actionable marketing tips you can use today to give your private practice a boost—without taking up too much of your time. As much as marketing is a long-term commitment, who doesn’t love a quick win now and again?

If you’re feeling stuck or just need a little marketing push, these ideas will help you get noticed by more clients.

I also offer a service called The Directory Revival, where I review your profile and provide actionable feedback to help you attract more clients. CLICK HERE to find out more and book.

Related Episodes:

Ep 154: Counsellor or Clone? Breaking Through the Monotony of Online Directories

Ep 68: Therapist Directories: The good, the bad and the ugly

Ep 13: A deep dive into online directories for therapists

Ep 83: 10 tips to make your profile pic stand out

For more of my free and paid resources janetravis.co.uk/starthere

Want to dive deeper into marketing strategies that work? Join the Grow Your Private Practice membership today!

Don’t forget to subscribe for more practical marketing tips to help grow your practice!