This week Alex looks at affective emotional responses. Have you ever wondered why you react a certain way to certain stimuli and how this reaction is always instant and feels out of our control? Alex takes us behind the science of this thinking and how you can understand and utilise it to create more value.

KEY TAKEAWAYS

• Affective responses are when feelings are generated in us due to external stimuli. The smell of fresh coffee, where we shop, seeing a fast car. Alex explores why we do this and what effect it has on us.
• Alex demonstrates how a rhyme from Alice in Wonderland conjures up certain feelings, despite the fact that some of the words have no contextual meaning, but our brains react to the sound of them.
• An affective response can dictate our attitude. Did we form a positive response or a negative response to what we heard, saw, smelt and if so, why?
• Strong and valuable brands understand that it is important to create positive affective responses. Alex explains this theory and offers an insight into how you can adopt positive practices to add value.

BEST MOMENTS

“Our reactions are caused by affective responses, something we have little control over.”

“Our actions are triggered by our affective systems.”

“Your customers and staff are constantly influenced by their affective systems, understanding this allows you to create an environment for more positive responses.”

EPISODE RESOURCES

Alex’s Website: www.as-insights.com

Alex’s Instagram: www.instagram.com/alexvci

Alex’s Linkedin : www.linkedin.com/in/alexandrastacey

Alex’s email: info@as-insights.com

ABOUT THE HOST

Alexandra Stacey is fascinated about value and our perceptions of value. She undertook an MSC in Strategic Marketing and Customer Experience Management with the University of Buckingham’s Business School and her dissertation included how value is experienced. Her own life experience includes being a parent, marketer, teacher, project and events manager and musician. She is the founder of AS Insights. This is a business that helps organisations improve through uncovering their stakeholder’s experiences interpreting them through behavioural theories.

PODCAST DESCRIPTION

In today’s world businesses and organisations are able to deliver things much more quickly at the touch of a button than 15 years ago. And our competitors can too.

We are in danger of escalating journeys down the wrong track and be too far gone to retrieve them.

Wouldn’t it be so much better to do the right thing right first time instead of becoming very efficient at doing the wrong thing?

Well this is what this podcast is about. It is about optimising value in your customer or employee or stakeholder experience in different manifestations. You get to understand how we think and behave in different scenarios and can apply them to your own purchasing, sales, recruitment, team-building, customer retention and audience perception management.