The Five Pillars of Leadership to help you lead a high-performing small business, with Brian Gottlieb.

Show Notes Page: https://www.thehowofbusiness.com/538-brian-gottlieb-5-leadership-pillars/

Brian shares his entrepreneurial journey and introduces the five foundational pillars of leadership.

Executing on these five leadership pillars allows you to develop a high-performing organization. And help your managers get out of crisis mode so they can effectively lead their teams.

Brian Gottlieb is an inspirational business leader who in 2009, founded Tundraland Home Improvements on a plastic folding table with $3,000.

Twelve years later, when he sold the family of businesses he created, they had diversified products, expanded across multiple states, grown to 600 employees, and neared $1 billion in lifetime sales. The company was recognized by INC 5000 as one of the fastest-growing companies in America.

Brian’s leadership principles are simple: Have a well-defined strategy, empower your teams, provide world-class training, and execute with consistency.

He believes that if you want to build a business, you must commit to building people. This clarity of focus created a meaningful culture, making his company the best place to work in his home state.

Brian’s book “Beyond the Hammer: A Fresh Approach to Leadership, Culture, and Building High Performance Teams” is being published by Forbes and will be available September 10, 2024.

This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

Is your small business profitable, and is the business consistently and sufficiently profitable?

Show Notes Page: https://www.thehowofbusiness.com/537-profitable-small-business/

And if you’ve not started your business yet, when do you plan to be profitable?

On a previous episode of The How of Business podcast, episode 532, Henry Lopez addresses higher-level question: Is Your Business Model Broken? How can you tell, and how do you fix it?

A strong and healthy business model supports a business that is consistently profitable, can scale and remains competitive.

On this episode Henry Lopez shares additional thoughts on Profitability. Because generating a consistent and sufficient profit is the primary reason we are in a for-profit business!

This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

Creating Exceptional Customer Experiences in your small business with customer service expert Samantha Irwin.

Show Notes Page: https://www.thehowofbusiness.com/536-samantha-irwin-customer-expereinces/

On this episode we discuss how to create consistently exceptional experiences for our customers.

Samantha Irwin is an entrepreneur, speaker, and the founder of Kaizen Small Business Solutions.

She is inspiring and educating teams to create exceptional Customer Experiences that foster loyalty and advocacy, driving both financial success and heartfelt service for brick-and-mortar businesses.

With over 25 years of experience in leadership, Samantha's dual background in middle school teaching and boutique hotel ownership has uniquely positioned her to empower and educate business leaders and their front-line customer service staff.

This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

Accounting and tax considerations for small business with Jessica Zoraida, the Founder and CEO of Big Picture Results.

Show Notes Page: https://www.thehowofbusiness.com/535-jessica-zoraida-accounting-tax/

Jessica shares her inspirational journey and tax and accounting tips and guidance for small business owners.

Jessica Zoraida is an entrepreneur, speaker investor in women and person-of-color owned companies, and the CEO of Big Picture Results Inc., an Accounting and Tax company that helps small to mid-sized businesses bring more to the bottom line.

Over the past 25 years, Jessica has learned hands-on best practices across Corporate Banking, Government and Small Business.

Question topics addressed in this episode include:

What are your recommendations for small business owners as to when and how to leverage the knowledge and expertise of a Bookkeeper and CPA?
When should I hire a bookkeeper or CPA for my small business?
What should I expect from a good CPA firm?
How do I find a CPA for my small business?
When should a small business owner consider engaging a Fractional CFO?
What are one or two common mistakes small business owners make that keep them from being able to potentially realize tax savings?
What’s a common mistake small business owners make that could potentially result in getting in trouble with the IRS?
If my small business financials are a mess, where should I start?

This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

You need a Marketing Strategy before you spend on marketing or advertisement for your small business.

Show Notes Page: https://www.thehowofbusiness.com/534-before-you-spend-on-marketing/

Henry Lopez, host of The How of Business podcast for small business, shares his tips and guidance on how to develop an effective marketing strategy before you spend any money, or any more money, on marketing or advertisement.

The primary goal of marketing is to generate interest in a company's products or services, attract new customers, retain existing ones, and ultimately drive sales and profitability. Marketing helps businesses understand their customers, build strong brands, and create value both for the company and its customers.

This episode highlights the 7 components of an effective marketing strategy for your business:

1. Define Your Avatar or Ideal Client.
2. Understand their Pains or Aspirations (that you can help them with).
3. Describe the transformation you will help them achieve.
4. Explain how your product or service will help them.
5. Develop your Branding.
6. Create and execute a Marketing Plan.
7. Measure performance and adjust.

This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

Experiences and insights from operating her successful Travel Consulting small business and working with her spouse and other family members in a small business.

Show Notes Page: https://www.thehowofbusiness.com/533-pam-lopez-travel-consulting/

Pamela Lopez is a small business owner, and her latest business venture is L3 Destination, a custom travel consulting business she started in 2014.

Over the past 10 years Pam has successfully helped her travel clients to create custom voyages around the world. From European trips to adventures in Alaska and Antarctica, and Crises to all parts of the world – Pam has helped hundreds of individuals and families realize their travel dreams!

Pam started her work career as a flight attendant with American Airlines, and after 14 years with American she took an early retirement package to stay home and raise her daughter Makena.

Her first small business experience came when she helped Henry with Old World Salons, a salon suites business we bought, owned for six years, and then sold in 2014. Pam was responsible for the back-office operations, including accounts payable and banking, and managed the front-desk staff.

A travel consulting small business specializes in helping clients plan and book their travel experiences, whether for leisure or business. It offers personalized services that may include creating customized itineraries, booking flights and accommodations, arranging tours, and providing travel advice. This small business often focuses on niche markets, such as luxury travel, adventure travel, cruising, or specific destinations, allowing consultants to provide expert knowledge and tailored recommendations.

This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

Is Your Small Business Model Broken?

Show Notes Page: https://www.thehowofbusiness.com/532-broken-business-model/

Is your small business model broken? How can you tell, and how do you fix it? And what do I mean by a Business Model?

The Business Idea is WHAT you do, and the Business Model is HOW you do it. And how you do it must result in profits and the ability to scale.

A strong and healthy business model supports a small business that is consistently profitable and that can scale.

How do you know if I have a strong or viable Business Model? Ask yourself these three questions (whether you are starting a business or running an existing business): Are you making a profit? Can you scale? Can you compete?

On this episode Henry Lopez helps you determine if you have a solid business model, whether you are starting your first business or already have an established small business.

This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

How to grow a Medical Practice with Dr. Ramesh Rao.

Show Notes Page: https://www.thehowofbusiness.com/531-dr-rao-growing-medical-practice/

Dr. Ramesh Rao shares his immigrant and entrepreneurial journey and his insights and experience with growing a medical practice.

Dr. Rao also shares his insights on how he has helped his wife build her successful practice. They now work together to continue growing Prima Medicine.

Dr. Rao came to America as a student 33 years ago, with $200 in his pocket, and the US has been his home ever since. He earned a master’s degree in Neuroscience from Rutgers university, and subsequently did Postgraduate Medical Training for almost seven years.

He is a Physician with board certification in Radiology and in Nuclear Medicine. Until recently, he was a partner at a large radiology practice in the Washington DC Metro area for 21 years.

His wife, Dr. Chethana Rao, started her own medical practice 12 years ago. In recent years that practice has grown significantly, and Ramesh’s is now focused on helping his wife build Prima Medicine. They are now on the path to building a local network of Primary Care and Urgent Care centers in the Virginia Suburbs of Washington DC.

Ramesh played an instrumental role in launching their 1st Urgent Care center in Fairfax, Virginia. Over the past couple of years Prima Medicine has introduced new lines of service, including Concierge Medical Care, and Bariatric Medicine.

This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com