The Inside Story Podcast with April Adams Pertuis

By: April Adams Pertuis
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  • Summary

  • The INSIDE STORY takes you behind the curtain to bring you some of the biggest success stories of entrepreneurs, thought leaders, and change makers.... the men & women who have walked through fire and come out on the other side brighter. How did they get there? What were some of their biggest hurdles? Be ready to hear it all. We’ll also be discussing the power of Story along the way, and how you can harness the power of your own journey to propel forward into new heights and fulfillment. Host April Pertuis will take you on a Storytelling journey through her own stories, too! As a career-long journalist and storyteller, April understands the story that is hiding inside of you. You’ll discover unique storytelling tips and mechanics that will empower you to tell you story in a whole new way. This is the Podcast that tells the Inside Story of people & brands who are sharing their story in important and powerful ways. They aren’t mechanical or scripted. They are unabashedly authentic and real. And they are generating massive success & fulfillment as a result! As you’ll discover, this is what makes a “Lightbeamer” The goal of the Inside Story is to inspire you to think about your own story, and learn to share it so it can shine a light for others.
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Biographies & Memoirs Economics Leadership Social Sciences
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Episodes
  • Ep221 - Altars Over Stages - A Mindset Shift for Speakers

    Ep221 - Altars Over Stages - A Mindset Shift for Speakers
    Jan 22 2025
    Sharing your story can feel uncomfortable—believe me, I know! It’s a vulnerable act that often pushes us far outside our comfort zones. But I’ve learned that stepping into this discomfort is exactly what allows us to create connection, inspire others, and fulfill a bigger purpose. If you’ve ever hesitated to share your story because it feels scary or overwhelming, this episode is for you. In this episode of The Inside Story Podcast, I share a story that really made an impact on me during a concert I attended with my daughter. It shifted my perspective on what it truly means to share our stories and step onto bigger platforms. Listen in as I share with you: A powerful story from my daughter’s experience at a concert and how the phrase Altars Over Stages resonated with me The inspiration behind Josiah Queen’s song Altars Over Stages and how its message can guide your approach to storytelling Why sharing your story is not about seeking the spotlight but about serving others and shining a light The importance of letting go of pride and releasing expectations tied to visibility How to reframe storytelling as an offering to a greater purpose—whether that’s for your audience or something even bigger For anyone who feels hesitant about sharing their story, write down the phrase “Altars Over Stages” as a reminder to keep your purpose centered on service and impact. Let it remind you that your story isn’t about seeking attention—it’s about the lives you can touch and the hearts you can inspire. The world needs your light, and by stepping forward, you give others permission to do the same. If this resonates with you and you’re ready to step into your story, join me for the Called to Speak Speaker Challenge starting January 27th! This 5-day challenge will help you gain clarity, confidence, and tools to share your story and step onto bigger stages. Sign up now at lightbeamers.com/speaker. Finally, if this message touched you, share this episode with someone who needs encouragement. Together, we can remind others that their stories have the power to create light and connection in the world. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    31 mins
  • Ep220 - Mindset Shifts to Stop Acting Like a Marketer and Start Thinking Like a Storyteller with April Adams Pertuis

    Ep220 - Mindset Shifts to Stop Acting Like a Marketer and Start Thinking Like a Storyteller with April Adams Pertuis
    Jan 15 2025
    I'm back to my storytelling roots! After a brief holiday hiatus, I've been reflecting on how to best serve my audience. I realized that while marketing tactics are important, my true passion lies in sharing powerful stories. This episode is all about shifting your mindset from "marketing" to "storytelling" and how this simple shift can transform your business. In this episode, I explore the idea of "storytelling over marketing." We get into how to reframe common marketing tasks, such as email marketing and building funnels, through a storytelling lens. I also share practical tips on how to connect with your audience on a deeper level by treating them like friends and creating authentic, engaging content. Join me today as I share with you: Why it’s time to stop thinking like a marketer and start thinking like a storyteller again Viewing your email list as a group of friends you get to communicate with Ditching the term "funnel" and thinking of it as a customer journey—or even an invitation to a dinner party! Approaching your offers and services as a chance to invite people to sit at your table and have meaningful conversations Create content that feels like having a coffee chat with a friend I hope this episode inspires you to shift your own mindset from "marketing" to "storytelling." By approaching your business with a storytelling lens, you'll not only connect with your audience on a deeper level but also make the entire process more enjoyable and fulfilling. Remember, when you share your story, you shine a light. So keep telling your stories, keep connecting with your people, and let's continue to inspire and uplift each other. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    24 mins
  • Ep219 - Redefining and making space for MORE in 2025

    Ep219 - Redefining and making space for MORE in 2025
    Jan 8 2025
    After taking a much-needed hiatus, I’m thrilled to be back with The Inside Story Podcast! Stepping away for a little over a month allowed me to reflect, recalibrate, and realign the podcast’s mission with my heart. I realized it was time to take a fresh approach—one that puts storytelling front and center. Now, as we get into 2025, I’m excited to share updates, cast a vision for the future, and reconnect with you in new and meaningful ways. In this first episode of the year, I’m sharing everything I’ve learned during my break and how it’s shaping the next chapter for the podcast and Lightbeamers. Together, we’ll explore why storytelling—not marketing—will be our guiding principle, my vision for the podcast moving forward, and what the word "MORE" means to me this year. Plus, I’m giving you an inside look at exciting plans for Lightbeamers’ 10th anniversary, my upcoming book, and a free 5-day speaker challenge you won’t want to miss! So join me today as I share with you: The Power of a Pause: Taking a step back can provide clarity and help you refocus on what truly matters The Shift to Storytelling First: Storytelling will lead every podcast episode, email, and program at Lightbeamers in 2025 My Word of the Year – “MORE”: Embracing opportunities and stepping fully into my authentic self to make room for growth 10th Anniversary Plans: Celebrating Lightbeamers’ decade of impact with in-person events and deeper community connections Book Announcement: I’m writing a solo book to inspire others to tell their hard stories and shine their light Speaker Challenge: Join our free 5-day challenge from January 27-31, 2025, to create your own speaker one-sheet or media kit. As we embark on this storytelling-focused journey in 2025, I’m excited to see how we can grow together. If this episode resonated with you, I’d love to hear your thoughts! Drop me a DM, share your biggest takeaway, or let me know what you’d like to see on future episodes. Ready to join me in amplifying your own story? Register for our free Speaker Challenge happening January 27-31 at lightbeamers.com/speaker. Be sure to follow me on social media @Lightbeamers and subscribe to the podcast so you never miss an episode. Let’s make 2025 a year of MORE—more storytelling, connection, and light! Learn more about your ad choices. Visit megaphone.fm/adchoices
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    44 mins

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