There is an abundance of definitions on what is charismatic leadership? The definition proffered during a recent webinar was uncontroversial and acceptable: emotional and intellectual engagement, inspiration to go the extra mile – all quite reasonable elements. Somehow that left me feeling vaguely unfulfilled.

Reflecting on charismatic leaders, what was it about them that made them so attractive? Of course they were highly skilled, experienced and professional. Yet their technical knowledge wasn’t the distinguishing feature, because hosts of uncharismatic leaders are equally skilled. Great communicators, they capture the key points, are concise, insightful, engaging. No shortage of would-be charismatic leaders with this resume but no cigar. Optimistic, positive, high energy, fast paced, dynamic – yes all good points, but there was still something missing.

I think the missing piece of the puzzle here is the way charismatic leaders make us feel when we are with them. I have heard that in his prime Bill Clinton would speak with you and make you feel like you were the only person in the room, despite being one person in a massive crowd.

What are some relevant behaviours we can adopt to make us more charismatic?

Begin with praise and honest appreciation. This must be genuine and linked to actual behavior, not vagaries. There isn’t a lot of praise and appreciation floating around in the business everyday, because a lot of leaders are Driver personality styles, who prioritise task completion over building people. We can be different – we can look for the good, the strengths in our people and play to those rather than lurking around the cubicles with our super fault-finder nuclear harpoon at the ready. If we find fault, call attention to it indirectly. We should also use encouragement and make the fault seem easy to correct. Let them save face, don’t create a barrier by lambasting them. Give the other person a fine reputation to live up to. This means seeing people at their best and treating them that way rather than the opposite.

We can ask questions, instead of giving direct orders. Socrates was on to the power of this approach centuries ago, but the typical boss today is still an order dispensing machine. When we tell, we own the task - when we ask, our people own it. We all own the world we help to create, so be the boss who gets help creating that world. Make them feel happy about doing the thing you suggest.

Is this easy – no, but if our behavior is the driver then we need to persistently and permanently change our approach.

Many people ask us at Dale Carnegie, what should I do with preparing my slide deck for my key note presentation? What’s too much? What’s too little? What’s the best way to make this work for me? That is what we will explore in this week’s show.

Here’s some guidelines for using visuals. Less is definitely best. On a screen try to avoid paragraphs and sentences. If you can, use single words, and bullet points. Single words can be very very powerful. Just one word or even just one number can be very very powerful and then you can talk to the number, or you can talk to that word. Or just a photograph or a simple visual and you talk to the visual.

You don’t have to crowd the screen with stuff that we can read ourselves. What you really want is the audience to be focused on you, the presenter and not what’s on the screen. This is very critical. We don’t want the screen competing with us so the less you have up there the better, because people look at it two seconds, they’ve got it and then they come back to you. Which is where you want them.

And I mention that two seconds because I believe that the two second rule is a key rule. If you are putting something up on screen and an audience cannot see that and understand it within two seconds, it’s probably too complicated.

Generally the six by six rule means that less is best. Six words on a line and six lines maximum on a screen is good. With fonts, try to make fonts easy to read. You might use for the title 44 font size, and for the text a 32. In terms of font types, sans serif fonts like Arial are very easy to read.

For visibility, be careful about the using underline and bold. Italics are also not easy to read. Pictures are great. Pictures have a lot of visual appeal and as we say, a picture is worth a thousand words. In two seconds they’ve got it. Now they’re ready for your words to talk about the relevancy of this visual image.

Colors are tricky, you rarely see people using them. Colors like black, blue, green - they work very well on a screen. Stay away from oranges, greys and red. Black and blue work together well as a contrast, as does green and black.

We get lazy. We start cutting corners. We get off our game. We chill, cruise and take the foot off the pedal. Sales is demanding and a life of constant pressure. The temptation is when we get to a certain level of success we think well, we have done enough. We can justify that coffee break, that longer lunch, coming in late after the first mid-morning appointment and heading home early after the last early afternoon appointment. This is not how the pro thinks.

We should be getting our hustle on, getting our motivation going, setting out sights high. We have to have a showdown with “average is good enough” self talk. We need to make sure we are doing the basics like a demon on fire.

The pipeline tells no lies. It is either looking good or it is looking bad. That pipeline will determine the amount of business we can do in any given quarter and in any year. We need good basics in play to stuff that pipeline full of qualified clients.

There are basics in sales we quickly try to short circuit. We are fooling ourselves. We need to have time allocation every day for prospecting. In the process of doing that, we should be polishing our pitch until it is tight and has a massive hook attached to it.

We need to be parsimonious with the words to explain all of that. We need to be eloquent with the explanation of the hook, as to why the person answering the phone should bother to connect us with the line manager we wish to speak with.

Every industry needs a specific hook, based on the pain points of that business. The pitch is canned and not canned at the same time. It has some common elements which are the best composed explanation of who we are, etc. The why you should care part, needs to be specific to that industry, the sector, the market, the firm in question at this point in time.

We need to treat every lead coming in from our website, be it from an SEO enquiry or a paid click though from our ads like it was on fire. If we don’t get in touch with that potential buyer right now, the lead will combust further and become a burnt, unrecognisable cinder. Soon it will be too cold and too feeble to sustain the follow up call required.

We have to fight complacency. The enemy of great is good. So no being satisfied with good is allowed! Don’t forget our sale’s pro basics need constant work, permanent polishing, endless eagerness.