There is an abundance of definitions on what is charismatic leadership? The definition proffered during a recent webinar was uncontroversial and acceptable: emotional and intellectual engagement, inspiration to go the extra mile – all quite reasonable elements. Somehow that left me feeling vaguely unfulfilled.

Reflecting on charismatic leaders, what was it about them that made them so attractive? Of course they were highly skilled, experienced and professional. Yet their technical knowledge wasn’t the distinguishing feature, because hosts of uncharismatic leaders are equally skilled. Great communicators, they capture the key points, are concise, insightful, engaging. No shortage of would-be charismatic leaders with this resume but no cigar. Optimistic, positive, high energy, fast paced, dynamic – yes all good points, but there was still something missing.

I think the missing piece of the puzzle here is the way charismatic leaders make us feel when we are with them. I have heard that in his prime Bill Clinton would speak with you and make you feel like you were the only person in the room, despite being one person in a massive crowd.

What are some relevant behaviours we can adopt to make us more charismatic?

Begin with praise and honest appreciation. This must be genuine and linked to actual behavior, not vagaries. There isn’t a lot of praise and appreciation floating around in the business everyday, because a lot of leaders are Driver personality styles, who prioritise task completion over building people. We can be different – we can look for the good, the strengths in our people and play to those rather than lurking around the cubicles with our super fault-finder nuclear harpoon at the ready. If we find fault, call attention to it indirectly. We should also use encouragement and make the fault seem easy to correct. Let them save face, don’t create a barrier by lambasting them. Give the other person a fine reputation to live up to. This means seeing people at their best and treating them that way rather than the opposite.

We can ask questions, instead of giving direct orders. Socrates was on to the power of this approach centuries ago, but the typical boss today is still an order dispensing machine. When we tell, we own the task - when we ask, our people own it. We all own the world we help to create, so be the boss who gets help creating that world. Make them feel happy about doing the thing you suggest.

Is this easy – no, but if our behavior is the driver then we need to persistently and permanently change our approach.

Many people ask us at Dale Carnegie, what should I do with preparing my slide deck for my key note presentation? What’s too much? What’s too little? What’s the best way to make this work for me? That is what we will explore in this week’s show.

Here’s some guidelines for using visuals. Less is definitely best. On a screen try to avoid paragraphs and sentences. If you can, use single words, and bullet points. Single words can be very very powerful. Just one word or even just one number can be very very powerful and then you can talk to the number, or you can talk to that word. Or just a photograph or a simple visual and you talk to the visual.

You don’t have to crowd the screen with stuff that we can read ourselves. What you really want is the audience to be focused on you, the presenter and not what’s on the screen. This is very critical. We don’t want the screen competing with us so the less you have up there the better, because people look at it two seconds, they’ve got it and then they come back to you. Which is where you want them.

And I mention that two seconds because I believe that the two second rule is a key rule. If you are putting something up on screen and an audience cannot see that and understand it within two seconds, it’s probably too complicated.

Generally the six by six rule means that less is best. Six words on a line and six lines maximum on a screen is good. With fonts, try to make fonts easy to read. You might use for the title 44 font size, and for the text a 32. In terms of font types, sans serif fonts like Arial are very easy to read.

For visibility, be careful about the using underline and bold. Italics are also not easy to read. Pictures are great. Pictures have a lot of visual appeal and as we say, a picture is worth a thousand words. In two seconds they’ve got it. Now they’re ready for your words to talk about the relevancy of this visual image.

Colors are tricky, you rarely see people using them. Colors like black, blue, green - they work very well on a screen. Stay away from oranges, greys and red. Black and blue work together well as a contrast, as does green and black.

We get lazy. We start cutting corners. We get off our game. We chill, cruise and take the foot off the pedal. Sales is demanding and a life of constant pressure. The temptation is when we get to a certain level of success we think well, we have done enough. We can justify that coffee break, that longer lunch, coming in late after the first mid-morning appointment and heading home early after the last early afternoon appointment. This is not how the pro thinks.

We should be getting our hustle on, getting our motivation going, setting out sights high. We have to have a showdown with “average is good enough” self talk. We need to make sure we are doing the basics like a demon on fire.

The pipeline tells no lies. It is either looking good or it is looking bad. That pipeline will determine the amount of business we can do in any given quarter and in any year. We need good basics in play to stuff that pipeline full of qualified clients.

There are basics in sales we quickly try to short circuit. We are fooling ourselves. We need to have time allocation every day for prospecting. In the process of doing that, we should be polishing our pitch until it is tight and has a massive hook attached to it.

We need to be parsimonious with the words to explain all of that. We need to be eloquent with the explanation of the hook, as to why the person answering the phone should bother to connect us with the line manager we wish to speak with.

Every industry needs a specific hook, based on the pain points of that business. The pitch is canned and not canned at the same time. It has some common elements which are the best composed explanation of who we are, etc. The why you should care part, needs to be specific to that industry, the sector, the market, the firm in question at this point in time.

We need to treat every lead coming in from our website, be it from an SEO enquiry or a paid click though from our ads like it was on fire. If we don’t get in touch with that potential buyer right now, the lead will combust further and become a burnt, unrecognisable cinder. Soon it will be too cold and too feeble to sustain the follow up call required.

We have to fight complacency. The enemy of great is good. So no being satisfied with good is allowed! Don’t forget our sale’s pro basics need constant work, permanent polishing, endless eagerness.

Before Shinya Katanozaka became President of ANA Holdings he came up with a genius idea. Allow the passengers to order breakfast, lunch and dinner whenever they pleased. Passenger surveys showed the clients were in full agreement. What the boss had not anticipated was that passengers would order the meals immediately on take-off, making it impossible to deliver on the promise. The plan was soon scrapped.

The point here is not about being willing and unafraid to try new things, in order to differentiate ourselves from the hoi polloi of the competition. That courage and motivation is exemplary. The real issue is that no one inside the ANA organisation told him the “Emperor Has No Clothes”.

When you have dynamic leaders, you often get the “success at all costs no matter what” dynamism, that comes as part of their personality package. They are mentally strong, persuasive, disciplined, hard working, intolerant of weakness, tough, masterful and basically a handful for everyone around them.

As leaders in Japan, one of our biggest fears is ignorance. We may come up with a genius idea that is actually rubbish. The age, stage and power hierarchy here ensures no one wants to stand out by “speaking truth to power”. Subordinates learn quickly that taking personal responsibility for anything is a risky business.

You become a powerful advocate for your own opinion, you are ace at debate, you can wrangle with the best of them to get your way. Hasn’t that been your formula for your massive success so far? Why change what is working?

If the people around us don’t feel the trust to speak up, without being decimated by our forceful personalities, then we will keep on building our ladder higher and higher, better and better up against the wrong wall

Listening to others is a new skill for most bosses, so it will take time to bed it down. The key is to slooooow down. To give our 100% concentration to the person in front of us. To really listen to them for a change.

We have built up a reputation of not listening, of being the bulldozer, of pushing through regardless and of being oblivious to dissenting opinions. This will not get turned around in a day. This is the work of months of effort. This must become the new behaviour change we need to install, if we want to draw on the full power of all the opinions at our disposal. Here is the real crunch point – we have to become more humble about the validity of our own judgment and experience. Got it boss?

Whenever I am in the USA, I love watching the different television preachers in action. I noticed they are master storytellers, usually using Bible incidents to make a point in the here and now. The parables in the Bible are all mini-episodes, which teach a point about success. They are definitely on to something with their storytelling expertise.

As speakers, we have a topic to address, a key message we want communicate and the platform to do so. How can we add memorable, interesting stories to our talk which will bolster the point we are making? The best stories are the ones people can see in their mind’s eye. It is a bit like reading a novel, after you have seen the video series or the movie based on the book. You can easily picture the scenes, the situation, the characters, the backdrops, etc. when you read the text.

This is what we should be looking to create. Short descriptions of incidents that inform a certain course of action. There should be people involved, preferably people they know already. We want locations they can see or imagine. We weave our point into these stories and draw conclusions for the audience on what course they should take.

So, plan the talk well and paint a picture of the season, the location interiors, the people involved. We want the listeners to be able to see all of this in their mind’s eye.

Combining storytelling, with a bit of showmanship, is a powerful move. Being energized will help us get our message through all the competing noise in a busy life. We need to use showmanship in moderation though or it can quickly feel manipulative. It will however lift the energy in the audience and grab their attention, as you download your key points.

Try adding some excellent, illustrative stories into your next presentation and also see where you can add in some showmanship, to engage with the audience members. Let’s use storytelling to become much more memorable as presenters, but in a good way!!!

You really appreciate the importance of brand, when you see it being trashed. Companies spend millions over decades constructing the right brand image with clients. Brands are there to decrease the buyer’s sense of risk. A brand carries a promise of consistent service at a certain level. Now that level can be set very low, like some low cost airlines, where “cheap and cheerful” is the brand promise. Another little gem from some industries is “all care and no responsibility”. At the opposite end are the major Hotel chains. They have global footprints and they want clients to use them where ever they are in the world. They want to be trusted that they can deliver the same level of high quality. There are plenty of competitors around, so the pressure is on to protect the brand.

When you encounter a trusted brand trash their brand promise, it makes you sit up and take notice. When I arrived at the Taipei WestIn Hotel check-in I was told there were no rooms ready. I asked when a room will become available. The young lady checking me in, tells me she doesn’t know.

I ask her for the name of the General Manager. This is where it gets very interesting. Her response - stone motherless silence. Not one word in reply. Nothing! So I asked again. More total silence. I elevated the volume of my request to try and illicit a response. More pure silence. This low level of client service has now morphed across to the ridiculous zone. Finally I get a whispered “Andrew Zou”.

So what am I thinking now? Wow, this Andrew Zou character is a lousy General Manager, because his staff are so poorly trained. There is no room ready for me and no indication of when it will be ready, so in that great Aussie tradition, I head for the bar and wait.

Any number of things can go wrong with the delivery of a product or service. We all understand that. The problems arise when our client facing team members are not properly trained in how to deal with these issues. Hotels have guest complaints all the time, so they should be absolute gold medal winning, total geniuses at dealing with them. This would have to be a key area of training in that industry. The poor training is a direct result of poor leadership. If the leaders are working well, then the staff service levels will be working well.

The Westin brand is global and I have stayed in a number of their properties in Asia. The Taipei property was killing their global brand and that is an expensive thing in the world of cut-throat competition amongst leading Hotels.

From this experience, I realized that I need to be very vigilant about the service levels in my own company. Are we fully geared up for trouble, should it arise? How do we protect the brand across 220 locations worldwide? Can people get to me easily if there is a problem? Are we doing enough training in client complaint handling? The Westin Taipei leadership did a poor job. We should go back a take a long hard look at our own operations. We may be incorrectly assuming things are working, when they may not be functioning properly. We have to protect the brand at every touch point with the clients. That is the job of the leadership team, starting with the boss.

We love acronyms! Our workplaces are thriving with them such that we can hold extended conversations composed entirely of seemingly impenetrable codes. They are handy though and this one R.E.AL. is short and serviceable to describe best practice leadership attributes. It always good to have evidence around pontification.

“Reliable” is an obvious choice and though much upheld in principle, tends to break down in practice. Reliable is an attribute that leads to trust only when the staff observe that what is said is actually done, that promises are kept and that their own personal development is being given a high priority. “What is in it for me” is a common human frailty. Bosses who keep this in mind when making sure the organisation and individual goals of their staff are aligned, get more loyalty and more accomplished.

“Empathetic” is closely linked to listening skills. Taking the viewpoint of the other person is difficult if we don’t know what that viewpoint is. Busy bosses don’t have much time to get below the surface calm of the workplace. Some don’t care – just get me the numbers – or else! Using our position power works up to a point but we miss out on a lot of creative potential as the opportunity cost. Successful bosses have good awareness and confidence to communicate they really do care about their people.

“Aspirational” reflects ideas about grasping the bigger picture. Hovering above the melee of the everyday to see the vision to be realised on the far horizon. It means communicating beyond this quarter’s goals and placing each individual’s role in terms of their contribution to the bigger goal. The leader has to inject the ideas and concepts involved into terms that resonate with each person individually.

“Learning” gets nods of approval but many executives have had one year of experience thirty times rather than thirty years of experience. Their views are still locked away in a mental vault, for which they have lost the key. Too busy to learn. Busy, busy working in their business, rather than on their business. If we aren’t prepared to permanently kill our favoured ideas and concepts, we must be prepared to risk falling behind, trampled by our competitors.

REAL, is easy to remember and that at least is a start to actually realising its power. We know all of these things – we just forget or get too busy to do them. Let’s change that.

Sales people are always under pressure to meet their targets. In high pressure situations, this creates certain behaviours that are not in the client’s best interests. We know we should listen carefully to what the client wants, before we attempt to suggest any solution for the buyer’s needs. We know that by asking well designed questions, we can possibly come up with an insight that triggers a “we hadn’t thought of that” reaction at best and at worst, at least know if we have a solution for them or not. Under pressure though, salespeople can go temporarily deaf.

Even assuming they are smart enough to ask questions in the first place, they may fall over when it comes to listening to the buyer’s answers. They are not actually plumbing the depths of what the client is trying to achieve. In fact, they are ignoring the hints and nuances in the sales conversation. What are they doing? They are fixated on their needs, their target achievement, their big bonus, their job security.

The client may have outlined what they had in mind, but that won’t scratch because the salesperson needs a bigger sale to make target. They need to expand what the client wants regardless of whether the client needs that solution or not. Upselling and cross selling are legitimate aspects of sales, but the purpose has to be very clear. It is not about making the salesperson more money

The client may not have the full view of what is possible, because they will never know the seller’s lineup of solutions as well as the salesperson. They will also not have had deep conversations with their competitors. They won’t have been allowed behind the velvet curtain, to see what their competitors are doing and how they are doing it. They will not have had a broad exposure to what other firms and industries are doing in terms of best practice.

This is the value of the salesperson, because they are constantly doing all of these things. They are collectors of stories, problems, breakthroughs, successes and can connect many dots together. In this sense, they can see possibilities the client may not have know exist or may not have thought of. This is where the cross-sell and the up-sell add value, because the salesperson can expand the client’s world and help them to become more successful. That is a long way from ramping up the number value of the sale, to make target.

Nevertheless, this is what happens when the focus is on the wrong objective. If salespeople are trying to expand the complexity of the sale, to manufacture a larger sale, at some point the client is going to drop out. Unless they see overwhelming value in increasing the scope, they are well aware that this enlarged project is over budget.

Now budget is just a fiction and we all know that. It is an imaginary estimate of where expenses could be allocated and it occupies a cell in a spreadsheet line. Many times we have seen budgets miraculously appear from nowhere, when the perceived value is great. The “Rob Peter To Pay Paul” school of accounting.

The point about value comes back to listening skills. If the salesperson is focused on the client’s benefit, then they can rummage through their memory banks for best practices that could be applied to help the client achieve their aim. In the process, this may mean increasing the investment to get a bigger return.

If the salesperson is just focused on getting their monthly number, they are not really paying attention to the client’s needs at all. They just start padding the details of the project, so that the numbers are bumped up. Once the client feels they are being ramped up for the salesperson’s benefit, then the trust is gone and the deal won’t happen anyway.

Salespeople need to be really listening to the needs of the client and should forget about what they want. As Zig Ziglar said, “if you can help enough other people get what they want, then you will get what you want”. Zig was a great listener!