Episodes

  • How Georgia Cummings, CEO & founder of Potage, uses Machine Labs to understand her customers

    How Georgia Cummings, CEO & founder of Potage, uses Machine Labs to understand her customers
    Jul 1 2022
    Georgia started Potage, a food delivery company, in 2012. For the first 8 years they've only supplied London but have plans to start delivering across the UK. Georgia spoke to Andrew about how she's manage to grow such a successful company from her mum's kitchen! She also explained how Joe Wicks and Davina McCall helped boost their Instagram following to 20,000; the importance of a locally sourced, seasonal product line and the future plans for Potage.
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    19 mins
  • Whitney Hawkings, Founder & CEO of Flowerbx explains how her unique business model has been vital to her success

    Whitney Hawkings, Founder & CEO of Flowerbx explains how her unique business model has been vital to her success
    May 26 2022
    Whitney Hawkings traded in a career in luxury fashion, for a career in luxury flowers. Her cut-to-order business model means customers are getting the freshest flowers possible, delivered the next day. They also discuss the importance of Instagram as a visual acquisition tool for Flowerbx, and why offline marketing doesn't work for the business. Whitney explains how having huge names like Dior, Louis Vuitton and Jimmy Choo as regular customers, helped boost their sales and smooth the transition into the US market.
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    22 mins
  • Aidan Thomson, the Growth Marketing Manager at Days, has a taste for product sampling

    Aidan Thomson, the Growth Marketing Manager at Days, has a taste for product sampling
    May 17 2022
    Days are a UK based beer company who offer alcohol free beer. They currently have 2 products, a Lager and a Pale Ale, both of which are 0.0% alcohol. Aidan explained how their brand image, messaging and tone helps differentiate Days from the abundance of competition within the alcoholic drink sector. He also spoke about how the brand tries to "optimise everything for virality" and how, as a small company, they manage to use their on trade sales to boost their DTC sales.
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    24 mins
  • Understand what your customers are thinking with Amy Kelly from UserTesting

    Understand what your customers are thinking with Amy Kelly from UserTesting
    Apr 27 2022
    Amy is the Director of EMEA Marketing at UserTesting.com. She joined Andrew on the podcast to discuss how user testing helps businesses to understand why certain things are happening within the business. She also explained how testing can be used by almost any department within a business and how it can help startup businesses before they've even launched a product!
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    25 mins
  • Conversion Rate Optimization with Microsoft Clarity’s Ravi Yada

    Conversion Rate Optimization with Microsoft Clarity’s Ravi Yada
    Apr 7 2022
    Andrew spoke with Clarity’s Product Manager, Ravi Yada to understand exactly how Clarity can benefit your business and help you increase conversion rates. Learn how it compares to Google Analytics, how Clarity can help identify website issues, and how to use it to check the rendering of your website across all platforms
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    21 mins
  • Boost your sales through adaptive TV advertising with David Sanderson, Director of Sky AdSmart

    Boost your sales through adaptive TV advertising with David Sanderson, Director of Sky AdSmart
    Apr 1 2022
    Despite the rise of social media advertising, David explains why TV is still the most effective form of advertising there is. They also discuss, in detail, how Adsmart works compared to traditional TV advertising; how you can use Adsmart to reactive lapsed/lost customers and how, using the same data sources we use at Machine Labs, you can target very specific groups of people with your smart ads.
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    23 mins
  • David Lockwood from The Tapestry Agency explains how to analyse your customer data

    David Lockwood from The Tapestry Agency explains how to analyse your customer data
    Mar 24 2022
    David has an impressive career in marketing and analytics working with companies such as Boden and Direct Wines before co-founding The Tapestry Agency. He speaks to Andrew about customer-centric marketing; how it's normal to lose money when acquiring customers, how David analyses customer data to determine how those customers are going to perform for the business; and the importance of triggered emails when targeting customers.
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    27 mins
  • TikTok advertising expert Savannah Sanchez talks us through

    TikTok advertising expert Savannah Sanchez talks us through
    Mar 16 2022
    Based in Las Vegas, Savannah helps E-Commerce brands increase their sales through creative ads on TikTok. In this episode, she explains how TikTok is taking over both Facebook and Instagram for advertising in terms of scale and performance; how targeted advertising works on TikTok and the importance of an ad not looking like an ad! Savannah also talks about how she uses "engagement bait" to ensure success for her clients. If you're interested in exploring TikTok as a form of marketing or want to take Savannah's TikTok course to learn her media buying and ad creative tips and tricks, her website is https://thesocialsavannah.com/
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    25 mins