Understanding your podcast stats and how to measure them is the secret all the successful podcasters have. They use deeper knowledge to elevate their podcast from just 'okay' to bingeworthy. And now you can too.

If you’re out here winging it without tracking your performance, it's like trying to cook a five-star meal with a blindfold on - spaghetti might end up on the wall, but your audience won't be sticking around.

In this episode I'm talking you through the skinny of podcast metrics that matter, how to make sense of them without losing our marbles, and the tools that'll help us keep our finger on the pulse of our audience.

Plus, we’ll sprinkle in some real-life examples from podcasters who’ve used analytics to amplify their reach and engagement.

• Understanding your podcast stats is crucial for making informed decisions and growing your audience effectively.
• Tracking metrics lets you identify listener preferences, improving content and engagement strategies to align with their interests.
• Using analytics tools can provide deeper insights into your podcast's performance and listener behaviour.
• Regularly reviewing your retention rates can help you pinpoint where listeners lose interest and adjust your content accordingly.
• Engaging with your audience through reviews and social media can enhance community building, transforming listeners into loyal fans.

Companies mentioned in this episode:

• Apple Podcast Connect
• Spotify for creators
• Amazon Music
• PodTrac
• Podder
• Captivate
• Libsyn
• Buzzsprout
• YouTube
• Google Analytics
• Podmastery.co
• Podknows

Want to get more help attaining Podmastery? Get yourself registered for my weekly updates at podmastery.co/newsletter

Topics covered recently include improving sound quality without investing a fortune, the secrets of podcast listener growth, and the trick to editing.

Mentioned in this episode:

Save hours on your editing

Want to cut hours out of your production workflow? Whether you're a podcaster, YouTuber or even a professional content creator, this tool will get you back your life! (Note - although this is an affiliate, I don't recommend any tools I don't use myself. And I use this DAILY)

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Podcast ads have become a polarising topic, much like pineapple on pizza – some love it, some hate it.

Handling ads on your podcast requires finesse.

In this little bonus insights episode with our associate producer Amelia Knight we dissect the art of podcast advertising and how to stay out of trouble if you do accept cash for your audio warez.

Here's the link to the guidance!

https://www.asa.org.uk/news/be-still-my-sponsored-heart-advice-about-advertising-disclosure-in-podcasts.html

Mentioned in this episode:

Podmaster Free Tips

Choosing the right category for your podcast is like picking the perfect outfit for a first date—get it wrong, and you might just end up in the friend zone (or worse, totally overlooked)! With Apple Podcasts rolling out a major update, the stakes are higher than ever, and we’re diving headfirst into how to navigate this crucial decision. We’ll chat about why slapping your podcast into just any old category could spell disaster for your discoverability—spoiler alert: it’s a crowded marketplace out there. So, whether you're a seasoned podcaster or just got your show off the ground, we’ve got some spicy tips on how to stand out in a sea of content. Tune in as we break down the do’s and don’ts of category selection, ensuring you don’t get lost in the shuffle and can actually snag some listeners!

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Free tips

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Podmaster Free Tips

Podmaster Free Tips

Neal Veglio here, "The Podmaster" - the podcast that wants to help all podcasters, whether a brand or individual, pro or 'indie'. You might be asking yourself, "Is podcasting SEO still relevant in 2025?"

The short answer is yes, but it’s evolved significantly.

In this episode, we're talking all about moving away from traditional Google-centric strategies to a broader concept called Search Everywhere Optimisation (SEO).

We’ll cover why this shift is crucial, what it means for your podcast, and actionable steps you can take to optimize your podcast’s visibility across multiple platforms. I

Mentioned in this episode....:

• Neil Patel
• Spotify
• Apple Podcasts
• Google
• Instagram
• TikTok
• Alexa
• Podmastery.co
• Podknows

Mentioned in this episode:

Podmaster Free Tips

Wanna make £100k from your podcast in one hit? While the idea sounds alluring, this episode analyses a Forbes article from Kristen Bousquet that suggests various monetisation strategies, some of which might leave you 'lolling' hard. I know we were!

https://www.forbes.com/sites/kristenbousquet/article/how-to-make-money-podcasting/

Amelia Knight summarises the article's advice on sponsorships, paid subscriptions, and selling your own products.

However, she also pokes fun at some outlandish claims, like how podcasters could effortlessly rake in six figures.

Companies mentioned in this episode:

• Forbes
• Netflix
• Piers Morgan
• Joe Rogan
• Oprah

Mentioned in this episode:

Podmaster Free Tips

A Podknows Production

Podknows helps brands and creators to build their podcasts into virtual sales and marketing teams which get them results even when they're sleeping. Find out more at https://podknows.co.uk/

Hey there, it's Neal Veglio from The Podmaster, and boy, do we have a hot topic for you today. Ever wondered what happens to our podcasting world if TikTok suddenly vanishes?

From understanding why TikTok is such a game-changer for boosting podcasts, to exploring real-life stories of shows skyrocketing due to the platform, we've covered it all.

If you're a podcaster, this episode is crucial, as it lays out strategies to diversify and adapt your content in case TikTok goes the way of Vine.

We're not just painting a doom-and-gloom picture; we're offering actionable tips to future-proof your podcasting journey.

Takeaways:

• TikTok has transformed podcast discovery, providing visibility even for lesser-known creators.
• A potential TikTok ban could severely impact podcasters relying on its platform for growth.
• Diversifying your content across multiple platforms is essential for long-term sustainability.
• Engage your audience in two-way conversations to build stronger community connections.
• Analyze TikTok's viewer retention data to improve your podcast's content quality.
• Develop hybrid content that combines video and interactive elements to enhance engagement.

Companies mentioned in this episode:

• TikTok
• ByteDance
• Instagram
• YouTube
• LinkedIn
• Discord
• Facebook
• Captivate
• Podknows Podcasting

Mentioned in this episode:

Podmaster Free Tips

A year ago, we celebrated the potential of AI in the industry. In this episode, we’ll be examining the challenges it brings along with the benefits.

To ensure a balanced perspective, I chat with NeAIl, an AI version of myself.

Together, we dissect how AI is both revolutionizing and complicating podcasting.

From automatic transcription tools to ethical concerns, this episode promises an in-depth look at what’s at stake and what’s at play.

Do you need your podcast to really pop this year? Grab your spot in my calendar for your Lite Podcast Improvement Audit - https://podmastery.co/lite

Companies mentioned in this episode:

• Descript
• Castmagic
• Google

Mentioned in this episode:

Show Notes Simplified

Are you sick of having to write out your episode descriptions (show notes) from scratch every time? Want to set up a templated approach that will save you hours every week? This tool is for you! (Note - this is an affiliate offer, but I don't recommend tools I'm not using myself, and I use this one DAILY)

Simplify your show notes

Save hours on your editing

Want to cut hours out of your production workflow? Whether you're a podcaster, YouTuber or even a professional content creator, this tool will get you back your life! (Note - although this is an affiliate, I don't recommend any tools I don't use myself. And I use this DAILY)

Simplify your editing

Is video podcasting an uneven playing field for women?

As more and more creators incorporate video elements into their podcasts, the unique challenges faced by women can't be ignored.

From societal beauty standards to issues of confidence, we delve into whether the current environment is fair and what measures we can take to level the field.

If you're curious about how these dynamics impact content creation and what can be done to foster a more inclusive space, this episode is for you.

Our discussion covers several critical aspects.

You'll hear about the extra pressures women face when appearing on camera, such as the need to always look 'camera-ready', which involves dealing with hair, makeup, and lighting in ways that men often don't.

We'll also explore how these pressures can affect the quality of the content itself, steering focus away from substance and towards superficial elements.

Plus, we offer practical tips for women podcasters to navigate this challenging landscape.