• Ep 170 5 Creative Ways to Celebrate Culture in Your Travel Business
    Sep 20 2024

    Send Rita a text with your thoughts!

    It's Hispanic Heritage Month and I'd be remiss if I didn't 1-mention it and 2-share some ways that you could also share your own culture, or a culture that you appreciate, within your travel business.

    In this episode, I share:

    · The importance of appreciating culture, not appropriating it

    · How I have shared my Hispanic culture

    · What I've seen other businesses do to honor their culture

    · and so much more!

    Enjoy (and take action)!

    Celebrate Hispanic Heritage Month: https://takethehelm.thrivecart.com/hispanics-in-travel/

    Become an affiliate for Prep for Wave Week: https://prepforwaveweek.com/affiliates

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    rita@steeryourmarketing.com

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    26 mins
  • Ep 169 Overcoming Marketing Challenges: Insights from a Travel Advisor Survey
    Sep 13 2024

    Send Rita a text with your thoughts!

    A recent article by Travel Age West mentioned that social media is now the top marketing channel for travel advisors and it had me a little skeptical. I'm sharing my thoughts on the article and some of the other surprising stats they recorded.

    In this episode, I share:

    · How you need more than just social media content to be successful as a travel advisor

    · The importance of growing your network for potential partnership and collaboration opportunities

    · Why certain metrics don't count

    · and so much more!

    Enjoy (and take action)!

    Travel Age West Survey:
    https://www.travelagewest.com/Industry-Insight/Business-Features/travel-advisor-marketing

    Celebrate Hispanic Heritage Month: https://takethehelm.thrivecart.com/hispanics-in-travel/

    All My Marketing Programs for Travel Agents and Travel Pros: https://strategictravelentrepreneurpodcast.com/everything/

    Email Marketing Membership *affiliate link*:
    https://ritaventures--lizwilcox.thrivecart.com/email-marketing-membership/

    FB/IG Ads Bootcamp 9/23-27/2024 *affiliate link*:
    https://ritaventures--heartsoulhustle.thrivecart.com/sept-24-fb-ads-bootcamp-checkout/

    CastMagic Marketing AI to repurpose marketing content *affiliate link*:
    https://strategictravelentrepreneurpodcast.com/castmagic

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    43 mins
  • Ep 168 Money Making Activities for Travel Business Owners
    Sep 6 2024

    Send Rita a text with your thoughts!

    Stumped on what activities actually help make you money in your travel business? Tune in for tips on building a robust network, offering great service, and making key sales connections.

    In this episode, I share:

    · A walk down memory lane of how businesses before computers made money

    · The difference between direct and indirect money making activities

    · Why I feel like niching is an indirect way to generate revenue

    · and so much more!

    Enjoy (and take action)!

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    Direct EMAIL:
    rita@steeryourmarketing.com

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    35 mins
  • Ep 167 How to Know You're Making the Right Business Investments
    Aug 30 2024

    Send Rita a text with your thoughts!

    This episode was inspired by my summer focus group. I wanted to share my thought process of what I think about when I'm contemplating making an investment for my business.

    This is not a definitive guide, and I am not a financial expert. Please remember to consult any financial decisions with the appropriate people on your team and/or in your family.

    In this episode, I share:

    · How to consider the risk vs reward ratio

    · Why it's important to vet the service providers you work with

    · Creating an action strategy to plan for ROI

    · and so much more!

    Enjoy (and take action)!

    Sign up for the Marketing Business School Trial Month: https://takethehelm.thrivecart.com/marketing-business-school-trial/

    Sign up for Nina's SEO Roadmap *affiliate link*:
    https://ritaventures--ninaclapperton.thrivecart.com/seo-roadmap/

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    Direct EMAIL:
    rita@steeryourmarketing.com

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    31 mins
  • Ep 166 7 Practical Reasons to Charge Fees as a Travel Advisor
    Aug 23 2024

    Send Rita a text with your thoughts!

    This episode was a shower inspiration, especially after hearing how apprehensive so many travel advisors were to make a sustainable income :) Discover how implementing fees can cover essential expenses and bring peace of mind to your entrepreneurial journey.

    In this episode, I share:

    · Why you can't compare travel advising with other non-fee careers

    · The difference between high volume sales and high revenue sales

    · Why I think we're looking for peace, not freedom

    · and so much more!

    Enjoy (and take action)!

    Sign up for the Marketing Business School Trial Month: https://takethehelm.thrivecart.com/marketing-business-school-trial/

    Sign up for the FREE VA Career Info Session *affiliate link*: https://payhip.com/b/R09uy/af66a94f6d938e4

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    rita@steeryourmarketing.com

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    29 mins
  • Ep 165 Business Lessons from the Olympics
    Aug 16 2024

    Send Rita a text with your thoughts!

    In my attempt to not let the Olympic spirit die down too quickly, I recorded some of the business lessons I noticed from the sportsmanship at this year's games. As you may know, everything is a learning opportunity to me, so I'm sharing my notes and findings with you. Hoping this gives you a travel business boost :)

    In this episode, I share:

    · The importance of being and having an advocate

    · Staying focused on your own path and goals

    · Taking action even if you think you're not qualified to

    · and so much more!

    Enjoy (and take action)!

    Sign up for the Marketing Business School Trial Month: https://takethehelm.thrivecart.com/marketing-business-school-trial/

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    JOIN the Cruise Content Library: https://programs.steeryourmarketing.com/products/courses/view/1166776

    JOIN Marketing Business School:
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    Say HI on Social:
    LinkedIn: https://www.linkedin.com/in/ritaperez19/
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    FB Group: https://www.facebook.com/groups/529490048073622

    Direct EMAIL:
    rita@steeryourmarketing.com

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    36 mins
  • Ep 164 Alternative Ways to Be Successful in the Travel Industry
    Aug 9 2024

    Send Rita a text with your thoughts!

    The Alternative Careers in Travel Audio Series went live this past Wednesday :) Listen in to discover how to be successful in your current travel career, ways to monetize additional revenue streams for your travel business, or if you should transition to a different career.

    This is a longer episode than normal, so you may need to split it up to listen to all the snippets.

    Special thank you to our Series Featured Speakers:

    Sahara Rose De Vore, Founder of The Travel Coach Network
    Karla Fritz and Melissa Erskine, Founders of SF Virtual Solutions and iDream TA Solutions
    Debbie Horrilleno, BDM at Globus Family of Brands
    Cheryl Rosen, Freelance Travel Writer and Travel Research Online
    Jackie Friedman, President of Nexion Travel Group
    Harry Alvarez, COO of Offbeat Travel
    Nina Clapperton, Founder of She Knows SEO
    Danielle Desir Corbett, Host of The Thought Card Podcast and Road Trip Ready

    Enjoy (and take action)!


    Listen to the Alternative Careers in Travel Audio Series: https://takethehelm.thrivecart.com/alternative-careers-in-travel/

    Sign up for the Marketing Business School Trial Month: https://takethehelm.thrivecart.com/marketing-business-school-trial/

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    JOIN the Cruise Content Library: https://programs.steeryourmarketing.com/products/courses/view/1166776

    JOIN Marketing Business School:
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    Say HI on Social:
    LinkedIn: https://www.linkedin.com/in/ritaperez19/
    Instagram: http://www.instagram.com/takethehelmvbs
    FB Group: https://www.facebook.com/groups/529490048073622

    Direct EMAIL:
    rita@steeryourmarketing.com

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    1 hr
  • Ep 163 7 Things I've Learned About Navigating Entrepreneurship in 2024
    Aug 2 2024

    Send Rita a text with your thoughts!

    I'm baackkkk :) After an amazing Summer Series, I wanted to share some of my biggest learnings in the first seven months of the year. I'm hoping that on top of a good chuckle, you can get some inspiration and motivation to crush these last 5 months of the year....eeee...can't believe I just said that...5 months?!

    In this episode, I share:

    · How to stay focused on your goals when you're feeling out of control

    · How chronic illness affects being an entrepreneur

    · The importance of taking vacation time as an entrepreneur

    · and so much more!

    Enjoy (and take action)!

    Sign up for the Alternative Careers in Travel Audio Series: https://takethehelm.thrivecart.com/alternative-careers-in-travel/

    Watch Prep for Wave Week:
    2021- https://www.youtube.com/playlist?list=PLhkg4kAgD30crMjtjpUkH32WnqTGZRGa3
    2022- https://www.youtube.com/playlist?list=PLhkg4kAgD30e2uF_y_w-8GQqaJ9KhElLU
    2023- https://www.youtube.com/playlist?list=PLhkg4kAgD30dLKVbco-dApVd1fSChmuFi

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    Direct EMAIL:
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    45 mins