• The Theory and Practice of Brand Architecture

  • May 20 2024
  • Length: 21 mins
  • Podcast

The Theory and Practice of Brand Architecture

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  • Summary

  • The theory around brand architecture is well documented. What's missing in those discussions is what happens in practice. When you decide that it's time to restructure your product portfolio, how can you avoid the big mistakes and bring your colleagues with you on the brand architecture journey?
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Management Marketing Economics
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