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Ever wondered how a janitor could teach you more about leadership than a textbook? Brace yourself for a heartwarming and insightful episode where Dr. Bryn Cooper and Brian Wright share personal stories and pivotal leadership lessons that redefine what it means to lead. Through humorous family anecdotes and a memorable tale about a janitor named Girly Woods, Brian highlights how true leadership is about empowering others. Dr. Bryn Cooper also reflects on the challenges of fostering leadership qualities amidst high turnover in the orthodontic field, emphasizing the importance of recognizing leaders at every level.

Join us as we uncover the critical role of "ortho coaches" and how promoting the right people, not just the top performers, can transform an orthodontic practice. We dive into the common pitfalls of leadership promotions and the necessity of continuous leadership training. Finally, we explore practical strategies for developing leadership skills among staff without disrupting a busy patient schedule. This episode is rich with actionable insights, strategic advice, and a sprinkle of laughter, making it a must-listen for anyone committed to cultivating leadership within their organization. Tune in and get ready to enhance your leadership game!

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Can an orthodontist with crooked teeth truly earn your trust? Join Dr. Brynn Cooper and Brian Wright in this thought-provoking episode of the Write by Cooper audio experience as we dissect this very dilemma. Through candid discussions and revealing personal anecdotes, we explore how the dental appearance of orthodontists can make or break patient trust, especially among adults. Drawing parallels to other fields like plastic surgery, we unravel the competitive nature of the orthodontic industry and emphasize the critical importance of professional appearance in maintaining credibility.

But we don’t stop there. We zoom in on the often-overlooked aspects of running a successful orthodontic practice, from initial patient interactions to the nitty-gritty of business operations. Learn why investing in clear aligners for your staff can be a game-changer and hear our humorous family tales that underscore the inefficiencies of outdated methods like analog braces. Whether you’re an orthodontist or just someone curious about dental practices, this episode is brimming with practical advice and real-world examples designed to elevate your understanding and appreciation of modern orthodontics.

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How can orthodontists balance the meticulous nature of their clinical work with the fast-paced demands of running a successful practice? This episode promises to equip you with strategies to transform those perfectionist tendencies into entrepreneurial strengths. We explore the psychological shift required to move from the precise, slow-paced environment of dental school and residency to the dynamic world of business. Through personal anecdotes, we demonstrate how embracing mistakes can serve as powerful opportunities for growth and adaptation.

We also examine the importance of fostering a culture of innovation and continuous improvement within an orthodontic practice. Learn how biannual team-building events and specialized training sessions can elevate your practice's performance. Strong leadership plays a crucial role in navigating changes, like the financial impact of digital conversions and the tough decisions that come with maintaining a healthy team culture. Finally, we discuss real-world examples of balancing clinical perfection with patient satisfaction, highlighting critical lessons in meeting patients where they are and the importance of release waivers. This episode offers valuable insights designed to help you thrive in a competitive orthodontic landscape.

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Register for the Most Transformative Treatment Coordinator Even in History

What if the key to transforming your orthodontic practice lies in a technology many are reluctant to embrace? Join us as we unravel the biases and challenges orthodontists face with remote monitoring technology. We compare the initial skepticism towards clear aligners 30 years ago to the resistance we see today, and discuss how exceptional customer service can dramatically enhance patient compliance and efficiency.

Discover the substantial benefits of remote monitoring, often misunderstood as an unnecessary cost. Learn how this innovation can improve patient relationships, shorten treatment times, and elevate clinical outcomes. Through compelling case studies and strategic communication techniques, we'll illustrate the importance of digital marketing in showcasing remote monitoring's unique advantages, ensuring that your patients recognize its true value and convenience.

Effective communication and convenience are crucial for successful patient interactions. Explore how framing in patient communication can shape long-lasting perceptions and enhance satisfaction. Learn about the importance of personalized scheduling and modern orthodontic technology in improving patient experiences. We'll also discuss how innovative tools can justify higher treatment costs, providing superior service and setting the stage for the upcoming TC Iconic event in Colorado Springs. Don't miss this insightful episode packed with strategies to elevate your practice.

Welcome to New Patient Group. Increase sales by increasing employee and patient experiences. Learn Advanced and Cutting Edge Skill Sets Used by the Finest People Businesses in the World, such as the Ritz Carlton and other famous Companies:

- Leadership
- Sales Fundamentals
- Hospitality
- Consumer Psychology
- Verbiage
- Presentation

Learn How to Apply the Skill Sets Above to each of the following:

- Existing Patient Experience
- New Patient Experience
- New Patient Phone Call
- Existing Patient Phone Call
- Digital Workflow
- Treatment Coordinator Exam
- Doctor Exam
- Financial Presentation
- Pending Treatment FollowUp
- Handling and Overcoming Objections
- Trust & Communication Transfers
- Digital Marketing
- Patient Compliance
- Clinical Assistant Chair Side Conversations
- Clinical Assistant Conversation with Parents
- Remote Monitoring (If, applicable)
- Clear Aligner Starts and Profitability (If, applicable)

What to Expect from Implementing the Above Skill Sets:

- Improve Leadership and Culture
- Improve Mindset and Motivation
- Improve Employee Experience
- Improve Patient Experience
- Improve Patient Compliance
- Increase Treatment Conversion
- Increase Production
- Increase Cash Flow
- Increase Patient Referrals
- Increase New Patients
- Improve Efficiency
- Improve Time Management
- Improved Digital Marketing Presence
- Improved Brand Awareness

- Reduce New Patient No Shows
- Reduce Existing Patient No Shows
- Reduce Headaches, Stress and Chaos
- Reduce Advertising Costs
- Reduce Patient Non Compliance
- Reduce Unnecessary Appointments Caused by Non Compliance

Job Descriptions that will Benefit from this On-Site Workshop:

- Clinical Assistants
- Concierges
- Doctors
- Front Desk
- Receptionists
- Treatment Coordinators

Transforming culture, training and digital marketing practices by implementing life changing experiences for you, your team and your patients. We believe experience is the key to increasing new patients, sales

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Ever wondered how remote monitoring could revolutionize dental care? Join us as Dr. Brent Cooper and Brian Wright tackle the biases and misconceptions surrounding this cutting-edge technology, starting with some laughs over adjusting to new microphones. We promise you'll gain a fresh perspective on how tools like remote monitoring can enhance patient care, despite the initial resistance often seen within the industry. Drawing on Dr. Cooper's personal experiences and challenges, we highlight how embracing innovation—much like how Uber disrupted taxis—can lead to significant improvements in patient outcomes.

In this episode, we also delve into the tangible benefits of remote patient monitoring through Regina's touching story about her child's heart surgery. We discuss how this technology offers unparalleled convenience by reducing unnecessary in-person visits and respecting patients' time. Effective communication between doctors and patients is key to fostering confidence in remote care, and we emphasize the need for a personalized approach to patient experiences. Drawing parallels to the hotel industry, we highlight how tailoring experiences to individual needs is crucial for success. Tune in for a thought-provoking discussion that promises to reshape your views on patient care with innovative practices.

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Business Consultation with Brian Wright

Bring Brian to your Practice for the NPG On-Site Workshop Challenge

Is your practice stuck in the analog age? Imagine transforming your daily operations with digital systems that boost your efficiency and free up your time. In this enlightening episode of the Right by Cooper audio experience, Dr. Brent Cooper and Brian Wright tackle the pressing issue of modernizing orthodontic practices. They highlight the frustrations of clinging to outdated methods and the incredible benefits that come with embracing digital workflows. Brian Wright shares a game-changing exercise to help you clearly define your personal and professional goals, urging you to focus on what you truly want out of life and business, free from external pressures.

Dr. Bryn Cooper underscores the urgent need for orthodontists to transition away from analog practices, emphasizing the increased freedom and efficiency that digital systems can bring. Brian Wright dives into the specifics of how digital workflows can help align your practice with your desired lifestyle, whether that means spending more time with family, traveling, or achieving professional satisfaction. The conversation is packed with actionable advice designed to help you make meaningful changes. Join us for an episode that promises to revolutionize not just your practice, but your life.

Learn Advanced and Cutting Edge Skill Sets Used by the Finest People Businesses in the World, such as the Ritz Carlton and other famous Companies:

- Leadership
- Sales Fundamentals
- Hospitality
- Consumer Psychology
- Verbiage
- Presentation

Learn How to Apply the Skill Sets Above to each of the following:

- Existing Patient Experience
- New Patient Experience
- New Patient Phone Call
- Existing Patient Phone Call
- Digital Workflow
- Treatment Coordinator Exam
- Doctor Exam
- Financial Presentation
- Pending Treatment FollowUp
- Handling and Overcoming Objections
- Trust & Communication Transfers
- Digital Marketing
- Patient Compliance
- Clinical Assistant Chair Side Conversations
- Clinical Assistant Conversation with Parents
- Remote Monitoring (If, applicable)
- Clear Aligner Starts and Profitability (If, applicable)

What to Expect from Implementing the Above Skill Sets:

- Improve Leadership and Culture
- Improve Mindset and Motivation
- Improve Employee Experience
- Improve Patient Experience
- Improve Patient Compliance
- Increase Treatment Conversion
- Increase Production
- Increase Cash Flow
- Increase Patient Referrals
- Increase New Patients
- Improve Efficiency
- Improve Time Management
- Improved Digital Marketing Presence
- Improved Brand Awareness

- Reduce New Patient No Shows
- Reduce Existing Patient No Shows
- Reduce Headaches, Stress and Chaos
- Reduce Advertising Costs
- Reduce Patient Non Compliance
- Reduce Unnecessary Appointments Caused by Non Compliance

Job Descriptions that will Benefit from this On-Site Workshop:

- Clinical Assistants
- Concierges
- Doctors
- Front Desk
- Receptionists
- Treatment Coordinators

Send us a text

Click Here to Schedule a Business Consultation to Discuss your Practice
Click Here to Bring Brian in for the NPG OnSite Workshop Challenge

Let the Journey Begin - How the Shark Tank Entrepreneurs and Marcus Lemonis from the Profit Would Dominate the People Business of Orthodontics

What happens when you mix button-up shirts, marshmallow-like jerseys, and business? You get a uniquely entertaining start to this episode of "Wright by Cooper." As Brian vents about his disdain for button-ups and Bryn shares a comedic sorority story, we promise you'll be laughing along with us. Despite the hurdles of remote recording, we're here to deliver valuable insights straight from our studio in Colorado Springs. Plus, Brynn's unexpected elevator problem on a flight will leave you intrigued and enlightened about airplane mechanics.

Are you an orthodontic professional struggling to distinguish between costs and investments? This episode is your guide to a critical mindset shift. We break down how re-evaluating expenditures can significantly increase profitability and why traditional MBA teachings might not always apply to entrepreneurial success. With Brynn's clinical experience and Brian's entrepreneurial wisdom, we highlight the balancing act of immediate tasks and long-term strategic planning. Learn why seeking coaching and continuous improvement is a sign of strength, not weakness.

Ever wondered how to compete with corporate giants in the orthodontic industry? Tune in as we explore the differences between corporate and entrepreneurial approaches, stressing the importance of innovation and employee training. We delve into the challenges posed by Orthodontic Service Organizations (OSOs) and the necessity of formal leadership training. Discover how private practices can stand out by offering unique patient experiences and premium services. Plus, don’t miss our exciting updates about new ways to engage with the show and an upcoming retreat in Colorado Springs. Join us for an episode packed with humor, insights, and actionable advice!

Learn Advanced and Cutting Edge Skill Sets Used by the Finest People Businesses in the World, such as the Ritz Carlton and other famous Companies:

- Leadership
- Sales Fundamentals
- Hospitality
- Consumer Psychology
- Verbiage
- Presentation

Learn How to Apply the Skill Sets Above to each of the following:

- Existing Patient Experience
- New Patient Experience
- New Patient Phone Call
- Existing Patient Phone Call
- Digital Workflow
- Treatment Coordinator Exam
- Doctor Exam
- Financial Presentation
- Pending Treatment FollowUp
- Handling and Overcoming Objections
- Trust & Communication Transfers
- Digital Marketing
- Patient Compliance
- Clinical Assistant Chair Side Conversations
- Clinical Assistant Conversation with Parents
- Remote Monitoring (If, applicable)
- Clear Aligner Starts and Profitability (If, applicable)

What to Expect from Implementing the Above Skill Sets:

- Improve Leadership and Culture
- Improve Mindset and Motivation
- Improve Employee Experience
- Improve Patient Experience
- Improve Patient Compliance
- Increase Treatment Conversion
- Increase Production
- Increase Cash Flow
- Increase Patient Referrals
- Increase New Patients
- Improve Efficiency
- Improve Time Management
- Improved Digital Marketing Presence
- Improved Brand Awareness

- Reduce New Patient No Shows
- Reduce Existing Patient No Shows
- Reduce Headaches, Stress and Chaos
- Reduce Advertising Costs
- Reduce Patient Non Compli