This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

By: Joe Pulizzi & Robert Rose
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  • Summary

  • Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes.
    Joe Pulizzi & Robert Rose
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Economics Management Marketing
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Episodes
  • Will Meta Buy TikTok? (464)

    Will Meta Buy TikTok? (464)
    Jan 24 2025
    The boys return with a cornucopia of news. TikTok returns (or did it?). We discuss what is really going on with the Chinese-owned app, whether a US company will buy them, and which one actually will. In other news, Instagram is throwing money at creators (but needs a real model), while META goes from moderated news to community news (but not for ads). In winners and losers, Edelman is out with their Trust Barometer, and Andrew Ross Sorkin has tomorrow's media model. In rants and raves, Anthropic's CEO predicts the future and the only good news coverage of the LA fires was local. ----- This week's news links: The TikTok Ban Update China Comments on TikTok Ownership RedNote Instagram Throws Money Meta Announces Community Notes Meta's Community Notes Don't Include Ads Edelman Trust Barometer Prof G with Andrew Ross Sorkin Inside Anthropic's AI Race ----- This week's sponsor: With smaller budgets and sky-high expectations — growth is feeling pretty painful right now. But HubSpot just announced more than 200 major product updates to make impossible growth feel impossibly easy. Like Breeze — a suite of new AI-powered tools that help you say goodbye to busywork and hello to better work. With HubSpot, it's never been easier to be a marketer. Create content that breaks through and campaigns that drive revenue. - Hubspot.com/marketers ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Seventh Bear.
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    1 hr and 22 mins
  • How to Be Content Marketing Meh in 2025 (463)

    How to Be Content Marketing Meh in 2025 (463)
    Jan 17 2025

    The boys go through six different ways that content marketing professionals can be "content marketing meh" in 2025. They include:

    • Create content on more than three platforms
    • Create content in a highly competitive area
    • Lean heavily into AI tools to create content
    • Put all your influence efforts into finding external influencers and none on building internal influence
    • Focus on making sure your tech stack is bulletproof and pour more time and effort into making things automated
    • Brand Schmand you should really focus on lead gen….

    -----

    This week's sponsor:

    With smaller budgets and sky-high expectations — growth is feeling pretty painful right now.

    But HubSpot just announced more than 200 major product updates to make impossible
    growth feel impossibly easy.

    Like Breeze — a suite of new AI-powered tools that help you say goodbye to busywork and
    hello to better work.

    With HubSpot, it's never been easier to be a marketer. Create content that breaks through and campaigns that drive revenue.

    - Hubspot.com/marketers

    -------

    Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

    Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.

    Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

    Subscribe to Robert Rose's newsletter at Seventh Bear.
    Show More Show Less
    34 mins
  • How AI Bots Will Dominate the Future of Social Media (462)

    How AI Bots Will Dominate the Future of Social Media (462)
    Jan 10 2025

    META's plan to unleash AI Bots onto their social media sites is just a first step into the majority of the content we engage with being synthetic. The boys have more thoughts on this.

    How involved will Elon be with TikTok's future?

    More works are headed to the public domain, including Popeye and TinTin. Is there an opportunity for brands here?

    Finally, the boys discuss the fastest growing marketing roles.

    Winners and losers include AI-free and NFL red zone.

    Rants and raves include the Michael Lewis podcast and Pornhub.

    -----

    This week's links:

    TikTok's CEO and Elon Talk

    Popeye and TinTin to Public Domain

    Meta's Plan to Unleash AI Bots

    Fastest Growing Marketing Roles

    Greg Isenberg's AI Predictions

    NFL Red Zone and Commercials

    Against the Rules Podcast

    Pornhub Blocked in South

    -----

    This week's sponsor:

    With smaller budgets and sky-high expectations — growth is feeling pretty painful right now.

    But HubSpot just announced more than 200 major product updates to make impossible
    growth feel impossibly easy.

    Like Breeze — a suite of new AI-powered tools that help you say goodbye to busywork and
    hello to better work.

    With HubSpot, it's never been easier to be a marketer. Create content that breaks through and campaigns that drive revenue.

    - Hubspot.com/marketers

    -------

    Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

    Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.

    Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

    Subscribe to Robert Rose's newsletter at Seventh Bear.
    Show More Show Less
    1 hr and 2 mins

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