Episodes

  • Will Meta Buy TikTok? (464)

    Will Meta Buy TikTok? (464)
    Jan 24 2025
    The boys return with a cornucopia of news. TikTok returns (or did it?). We discuss what is really going on with the Chinese-owned app, whether a US company will buy them, and which one actually will. In other news, Instagram is throwing money at creators (but needs a real model), while META goes from moderated news to community news (but not for ads). In winners and losers, Edelman is out with their Trust Barometer, and Andrew Ross Sorkin has tomorrow's media model. In rants and raves, Anthropic's CEO predicts the future and the only good news coverage of the LA fires was local. ----- This week's news links: The TikTok Ban Update China Comments on TikTok Ownership RedNote Instagram Throws Money Meta Announces Community Notes Meta's Community Notes Don't Include Ads Edelman Trust Barometer Prof G with Andrew Ross Sorkin Inside Anthropic's AI Race ----- This week's sponsor: With smaller budgets and sky-high expectations — growth is feeling pretty painful right now. But HubSpot just announced more than 200 major product updates to make impossible growth feel impossibly easy. Like Breeze — a suite of new AI-powered tools that help you say goodbye to busywork and hello to better work. With HubSpot, it's never been easier to be a marketer. Create content that breaks through and campaigns that drive revenue. - Hubspot.com/marketers ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Seventh Bear.
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    1 hr and 22 mins
  • How to Be Content Marketing Meh in 2025 (463)

    How to Be Content Marketing Meh in 2025 (463)
    Jan 17 2025

    The boys go through six different ways that content marketing professionals can be "content marketing meh" in 2025. They include:

    • Create content on more than three platforms
    • Create content in a highly competitive area
    • Lean heavily into AI tools to create content
    • Put all your influence efforts into finding external influencers and none on building internal influence
    • Focus on making sure your tech stack is bulletproof and pour more time and effort into making things automated
    • Brand Schmand you should really focus on lead gen….

    -----

    This week's sponsor:

    With smaller budgets and sky-high expectations — growth is feeling pretty painful right now.

    But HubSpot just announced more than 200 major product updates to make impossible
    growth feel impossibly easy.

    Like Breeze — a suite of new AI-powered tools that help you say goodbye to busywork and
    hello to better work.

    With HubSpot, it's never been easier to be a marketer. Create content that breaks through and campaigns that drive revenue.

    - Hubspot.com/marketers

    -------

    Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

    Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.

    Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

    Subscribe to Robert Rose's newsletter at Seventh Bear.
    Show More Show Less
    34 mins
  • How AI Bots Will Dominate the Future of Social Media (462)

    How AI Bots Will Dominate the Future of Social Media (462)
    Jan 10 2025

    META's plan to unleash AI Bots onto their social media sites is just a first step into the majority of the content we engage with being synthetic. The boys have more thoughts on this.

    How involved will Elon be with TikTok's future?

    More works are headed to the public domain, including Popeye and TinTin. Is there an opportunity for brands here?

    Finally, the boys discuss the fastest growing marketing roles.

    Winners and losers include AI-free and NFL red zone.

    Rants and raves include the Michael Lewis podcast and Pornhub.

    -----

    This week's links:

    TikTok's CEO and Elon Talk

    Popeye and TinTin to Public Domain

    Meta's Plan to Unleash AI Bots

    Fastest Growing Marketing Roles

    Greg Isenberg's AI Predictions

    NFL Red Zone and Commercials

    Against the Rules Podcast

    Pornhub Blocked in South

    -----

    This week's sponsor:

    With smaller budgets and sky-high expectations — growth is feeling pretty painful right now.

    But HubSpot just announced more than 200 major product updates to make impossible
    growth feel impossibly easy.

    Like Breeze — a suite of new AI-powered tools that help you say goodbye to busywork and
    hello to better work.

    With HubSpot, it's never been easier to be a marketer. Create content that breaks through and campaigns that drive revenue.

    - Hubspot.com/marketers

    -------

    Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

    Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.

    Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

    Subscribe to Robert Rose's newsletter at Seventh Bear.
    Show More Show Less
    1 hr and 2 mins
  • 2025 Content Marketing Predictions [Special Episode] (461)

    2025 Content Marketing Predictions [Special Episode] (461)
    Jan 3 2025

    A very special This Old Marketing Predictions' episode.

    Not only do we cover our 2025 predictions of:

    • Where will Bluesky Be?
    • The Future of X
    • X Buys Truth Social
    • GENAI Stumbles
    • Four (4) Trillion Dollars Companies in 2025
    • The 2025 Disease We All Saw Coming
    • TikTok Will Not Be Banned
    • The Donald Trump Presidency
    • The Failure of Podcasts

    But we review our 2024 predictions as well as our NFL season-review predictions.

    How did we score? Listen to find out.

    -----

    This week's sponsor:

    With smaller budgets and sky-high expectations — growth is feeling pretty painful right now.

    But HubSpot just announced more than 200 major product updates to make impossible
    growth feel impossibly easy.

    Like Breeze — a suite of new AI-powered tools that help you say goodbye to busywork and
    hello to better work.

    With HubSpot, it's never been easier to be a marketer. Create content that breaks through and campaigns that drive revenue.

    - Hubspot.com/marketers

    -------

    Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

    Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.

    Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

    Subscribe to Robert Rose's newsletter at Seventh Bear.
    Show More Show Less
    57 mins
  • 2024 Lessons Learned [Special Episode] (460)

    2024 Lessons Learned [Special Episode] (460)
    Dec 27 2024

    As we head into 2025, we look back on the crazy year that was 2024. What did we learn? What were the major marketing and life trends?

    Topics include:

    • Going after that shiny (AI) object.
    • Podcasts and can they even be successful anymore.
    • Forgiveness in 2024
    • Forget influencers. Invest in your creators.

    And many more. You don't want to miss this special episode.

    -----

    This week's sponsor:

    With smaller budgets and sky-high expectations — growth is feeling pretty painful right now.

    But HubSpot just announced more than 200 major product updates to make impossible
    growth feel impossibly easy.

    Like Breeze — a suite of new AI-powered tools that help you say goodbye to busywork and
    hello to better work.

    With HubSpot, it's never been easier to be a marketer. Create content that breaks through and campaigns that drive revenue.

    - Hubspot.com/marketers

    -------

    Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

    Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.

    Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

    Subscribe to Robert Rose's newsletter at Seventh Bear.
    Show More Show Less
    53 mins
  • The Future Big Four Social Media. Did You Choose Correctly? (459)

    The Future Big Four Social Media. Did You Choose Correctly? (459)
    Dec 20 2024

    This week we break down Pew research on the Big Four in social media as it pertains to the youth of America. You may be surprised which four platforms they are...and...are you there?

    We look at the opportunities and challenges ahead.

    What are the most overhyped marketing strategies for 2024? I bet you can guess number one.

    Winners and losers include the Pivot podcast and McKinsey.

    Rants and raves include the OpenAI Santa and Sesame Street.

    ------

    This week's links:

    Teen Social Media Research from Pew

    The Most Overhyped Marketing Strategies of 2024

    Content Creators Find a Place in Newsrooms

    Pivot's New Deal

    McKinsey Pays

    OpenAI and Santa Mode

    MAX Kills Sesame Street

    -----

    This week's sponsor:

    With smaller budgets and sky-high expectations — growth is feeling pretty painful right now.

    But HubSpot just announced more than 200 major product updates to make impossible
    growth feel impossibly easy.

    Like Breeze — a suite of new AI-powered tools that help you say goodbye to busywork and
    hello to better work.

    With HubSpot, it's never been easier to be a marketer. Create content that breaks through and campaigns that drive revenue.

    - Hubspot.com/marketers

    -------

    Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

    Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.

    Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

    Subscribe to Robert Rose's newsletter at Seventh Bear.
    Show More Show Less
    1 hr and 7 mins
  • Is Sora a Game Changer for Marketers and Creators? (458)

    Is Sora a Game Changer for Marketers and Creators? (458)
    Dec 13 2024

    The first ever This Old Marketing where both Robert and Joe are NOT recording at the same time. If anything, you'll get a kick out of this episode for that reason.

    TikTok is in the news again. Does the impending ban and their emergency motion mean anything at all?

    Ad giant Omnicom merges with Interpublic in a $13 billion dollar deal.

    And OpenAI releases Sora, increasing the fight over generative AI video.

    Winners and losers include print catalogs and the Starbucks origin story.

    Rants and raves include an article from The Australian and the idea of change in content marketing.

    ------

    This week's links:

    TikTok Files Emergency Motion

    Ad Giant Omnicom's Big Deal

    OpenAI Releases Sora

    Print Catalogs on the Rise

    Il Giornale and Starbucks Mission Letter

    Can Businesses Build Human-Centric Tech?

    -----

    This week's sponsor:

    With smaller budgets and sky-high expectations — growth is feeling pretty painful right now.

    But HubSpot just announced more than 200 major product updates to make impossible
    growth feel impossibly easy.

    Like Breeze — a suite of new AI-powered tools that help you say goodbye to busywork and
    hello to better work.

    With HubSpot, it's never been easier to be a marketer. Create content that breaks through and campaigns that drive revenue.

    - Hubspot.com/marketers

    -------

    Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

    Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.

    Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

    Subscribe to Robert Rose's newsletter at Seventh Bear.
    Show More Show Less
    47 mins
  • Will TikTok Challenge Amazon's Retail Dominance? (457)

    Will TikTok Challenge Amazon's Retail Dominance? (457)
    Dec 6 2024
    The boys are back with a regular episode this week! In big social media news, the Australian government plans to ban social media for children 16 or under. Could this actually work or is this a bluff? Black Friday is bigger than ever, with TikTok showing its retail teeth. Could TikTok actually be Amazon's biggest competitor? And Bluesky continues to hit on all cylinders. But will it last? Marketing winners include direct book sales and Jaguar. Rants and raves include ChatGPT for travel and the Elvis documentary. ------ This week's links: Australia to Ban Social Media Black Friday Hits Record Is TikTok Ready to Take on Amazon? What is Bluesky? Hat's off to Jaguar Louis Grenier's Book Launch Plan The Taylor Swift Direct Model ----- This week's sponsor: With smaller budgets and sky-high expectations — growth is feeling pretty painful right now. But HubSpot just announced more than 200 major product updates to make impossible growth feel impossibly easy. Like Breeze — a suite of new AI-powered tools that help you say goodbye to busywork and hello to better work. With HubSpot, it's never been easier to be a marketer. Create content that breaks through and campaigns that drive revenue. - Hubspot.com/marketers ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.
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    1 hr and 16 mins