In this episode, Dylan sits down with Ciara Stockeland, a seasoned entrepreneur and profit strategist. Ciara shares her journey from running a successful boutique business to facing significant financial setbacks and ultimately finding her way back to profitability.

They discuss key principles of corporate e-commerce that apply to Etsy, the importance of focusing on profitability over top-line revenue, and strategic steps to manage debt and increase margins.

Ciara also explains her Inventory Genius framework and offers actionable advice for small business owners at various stages of growth. Listeners will gain valuable insights on financial strategy, inventory management, and the importance of understanding one's financials to build a sustainable and profitable business.

In this episode, we discuss:

[02:13] Rebuilding with a Focus on Profitability

[05:46] Helping Others: The Birth of a Coaching Program

[07:21] Understanding Financial Strategy for Small Businesses

[09:54] The Role of a Contract CFO

[12:03] Tailored Financial Strategies for Different Business Sizes

[13:24] Reviewing Financials and Board Meetings

[13:52] Importance of Early Financial Planning

[14:24] Maximizing Business Value for Exit

[15:26] Creating a More Profitable Business

[17:05] Leveraging Margins and Operating Expenses

[18:14] Understanding the Inventory Genius Framework

[19:31] Dealing with Business Debt

[20:40] Common Mistakes and Solutions

Connect with Ciara:

Website: www.ciarastockeland.com

Instagram: https://www.instagram.com/inventorygenius