In our FINAL episode of the year, we take a look back at some of the standout moments that made this year so special!

A massive thank you for tuning in—this show would mean nothing without our awesome WWS Community and we’ve got even bigger things in store for you in 2025!

Wishing you a Merry Christmas, and we can’t wait to see you in 2025!

Key takeaways:
0:00 A BIG Thank You
6:02 How To Effectively Use Discounting
7:45 Win Back Customers In January
10:14 How To Achieve Steady Growth With Content Creators
15:45 What Is The Best Social Channel Right Now?
17:08 How To Make Viral Content
20:25 Most Memorable Thing You’ve Seen From A Customer!
22:15 Creating Luck: When Preparation Meets Opportunity
24:08 What To Do If You Run Out Of Stock During Peak
26:03 How To Nurture A Customer’s Email List
30:11 What To Expect When Working With Nano, Micro & Macro Influencers
32:10 THE BLOOPER REEL!

Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub

Check out our other awesome partners!
Book your extended 60 day FREE Influencer Marketing demo session with Afluencer here! https://afluencer.com/wws/

Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp

To learn more or claim your free customer analysis and strategy session, visit seguno.com/winningwithshopify

Support the show

For the first time EVER there was a major difference between the US and UK markets over Black Friday weekend!

With it being one of the best in the US and one of the worst in the UK, in this episode Nick breaks down the jaw-dropping Black Friday insights that can elevate your e-commerce game and help you win for next year!

Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub

Key takeaways:
0:00 Black Friday Introduction
1:45 UK Sales Decline
3:59 US Sales Surge
7:31 The Growth & Benefits of Shopify
16:43 3 Key Questions To Market Your Business
21:10 How To Win Moving Forward

Check out our other awesome partners!

To learn more or claim your free customer analysis and strategy session, visit seguno.com/winningwithshopify

Book your extended 60 day FREE Influencer Marketing demo session with Afluencer here! https://afluencer.com/wws/

Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp

Support the show

This week we are joined by James Kearns, Managing Director of Rapanui Clothing. Rapanui is a sustainable, print-on-demand, fashion brand based in the Isle Of Wight.

James and Nick share how to align your Shopify business with sustainability practices that not only benefit the environment but also resonate with today’s conscious consumers for scale.

James also shares his insights on how to scale from £8 million to £20 million sustainably!

Check out Rapanui here: https://rapanuiclothing.com/

Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub

Key takeaways:
0:00 Introduction & About Rapanui
11:29 Making Sustainability Efforts Known
16:19 How Do You Make Profit While Being Sustainable?
20:42 How to Manage Inventory on Shopify
28:00 Creating CRO Tests
35:33 How to Manage Returns on Your Business
41:48 How To Make Your Email Marketing Better

Check out our other awesome partners!

Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp

To learn more or claim your free customer analysis and strategy session, visit seguno.com/winningwithshopify

Book your extended 60 day FREE Influencer Marketing demo session with Afluencer here! https://afluencer.com/wws/

Support the show