From the Summer Olympics to Skims collabs to Crumbl x Kylie, today we're breaking down our favorite campaigns of the year! Boutique agency owner and social media manager Jordan Crump, of The Space Social, joins me as we look back on a year of viral moments and collabs. Let's dive in!

In this episode:

• ⭐️ Top Collaborations
• ⭐️ Funny Campaigns
• ⭐️ Marketing FLOPS (sorry!)
• ⭐️ Overall favorite campaign/viral moment
• ⭐️ 2025 Predictions - influencers and more!
• ⭐️ Top piece of advice for social managers heading into the new year

WORK BREAK:

Jordan and I dive into this season of Real Housewives of Salt Lake City and the season finale of Yellowstone. Enjoy!

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It's officially the holiday season! And because this can be a time of stress, sickness and burn out, we're keeping things unserious and fun today.

Specifically, this episode is full of nonsense.☺️

My longtime friend, fellow marketer and, now, Sabrina Carpenter and Kansas City Chiefs Correspondent, Alyssa Leavitt joins Working Girl Talk today! Sit back on your work break and enjoy a reprieve from the sometimes stressful season.

In this episode:

⭐️ A (too?) detailed recap of Netflix's A Nonsense Christmas with Sabrina Carpenter ⭐️ Pantone releases the 2025 color of the year ⭐️ The Eras Tour is officially over. It was rare and we were there.🥹 ⭐️ Will Netflix's NFL Christmas live games actually work? ⭐️ A Hallmark Christmas village in Kansas City?!

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I hope you have a great work week, and an even better work break!

Taylor Swift remains on top! Spotify and Apple released their year-end recaps and we need to discuss Walmart’s "tv show" strategy for Black Friday. Let's dive in!

Today's topics & links:

• TikTok Shop's Black Friday Numbers (The Creator Economy by Kaya Yurieff via The Information, Business Insider)
• Apple Music Replay vs. Spotify Wrapped
• Walmart's Black Friday "TV series" featuring Anthony Ramos, Jake Shane, Chad Michael Murray, Taye Diggs and more! (Walmart's instagram, Kevin Kelly’s 1000 true fans essay)

Plus, words of encouragement for our social media managers out there!

Work Break:

• I'm rewatching Glee (I love you it's ruining my life)

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Something HAS changed within me...we're breaking down the marketing of WICKED and Gladiator 2!

Today, we're discussing:

• WICKED vs. Gladiator II marketing strategies — what worked? And why?
• Instagram's new reset feature
• Sabrina Carpenter's Nonsense Christmas trailer
• Threads has seen 35 million new users in November (Axios)
• Black Friday ads go simple
• College Bowl season begins (RIP Pop-Tarts Mascot)

On today's WORK BREAK:

• A very WICKED Recap
• Gladiator II Recap
• The Silence of the Lambs Recap
• Yellowstone Recap

Episode Sources/Links:

• Box office numbers via FastCompany
• WICKED Collabs via Hollywood Reporter
• COLAssuem recap via Yahoo! Entertainment
• Gladiator 2's big ad buy via The New York Times
• Instagram reset feature news via Meta
• 35 million new Threads users via AXIOS

Things are getting ...strange online. On today's episode, we're going over Dunkin Donuts' recent halloween campaign and its possible influence by the Nutter Butters unhinged content. I'll share some insight into why "weird" can actually lead to impactful marketing. Since it's Halloween, it's only fitting that things get a little spooky, right?!

On Work Break: Love Is Blind and The Substance

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Greetings from my post-NYC recovery! In this episode, I'm breaking down Advertising Week! It was my first time attending and I'm diving into ALL of it. From top learnings and takeaways (Terry Crews #1 fan alert!) to my tips if you plan to go next year! Plus: is it worth attending?

ALSO! I kick off the show by sharing some news about Working Girl Talk's future. Thanks for your patience as I've grappled with the direction this show needs to go in order to provide the most value. I'm SUPER excited for this new chapter and I hope you are too.

Buckle up, my pop culture-obsessed marketers we're heading into a new era!❤️

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Kelcy Valletta is back!! Join us for a special edition episode to discuss the movie that's taken over the work breaks of millions of people this week: Deadpool vs. Wolverine!

In this recap:

• A breakdown of the opening scene (obsessed!)
• The best cameos
• Abby reveals she's actually an X-Men superfan (???)
• What makes this R-rated movie so...wholesome!
• Best scenes in the movie
• Theories about what's next for MCU/X-Men/Deadpool
• Overall ratings

BONUS! Stick around for the end of the episode for a Long Legs recap...if you dare. But seriously, it's a good time.

⭐️ Note: This episode contains spoilers, and due to the nature of the films discussed, more mature references than usual.

FOLLOW Kelcy on Instagram. Make sure to check out her podcast, Unreazon on Apple and Spotify.

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On your Work Break this week, Abby is joined by friend, book publicist and reality tv pro, Madi Scheuer!

You'll hear:

• An official Love Island USA recap
• Why they can't make us hate Rob
• Rob on "Call Her Daddy" and Kaylor on "Viall Files"
• Abby starts watching My Lady Jane
• Bachelorette mini recap - can it compete with Love Island?
• A Glenn Powell & Chappell Roan Summer
• Book update: Funny Story & Butcher & Blackbird