Showing titles in Consumer Behavior & Market Research
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Black Is the New Green
- Marketing to Affluent African Americans
- By: Leonard E. Burnett, Andrea Hoffman
- Narrated by: Josh Ssetuba
- Length: 6 hrs and 10 mins
- Unabridged
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The general market for luxury goods has become stagnant. Given the new economic reality of the early 21st century—not to mention the all-important new demographics of the new century—it's bad business to continue to rely on luxury's traditional customer base to support sales or on tired marketing strategies and tactics. Burnett and Hoffman show listeners how to follow in the footsteps laid down by brands such as Gucci, HSBC, Sony Electronics, and Aston Martin, amongst others, to become successful in a segment corporations can't afford to overlook if growth is the objective.
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Black Is the New Green
- Marketing to Affluent African Americans
- Narrated by: Josh Ssetuba
- Length: 6 hrs and 10 mins
- Release date: 16-09-22
- Language: English
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Promettez beaucoup, livrez davantage! [Promise a Lot, Deliver More!]
- By: Alain Samson
- Narrated by: Alain Samson
- Length: 4 hrs and 10 mins
- Unabridged
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Vous traitez au quotidien avec des clients? Vous savez que leurs attentes sont élevées et que leur patience est limitée.Pour offrir le service hors pair qui les séduira, découvrez notamment, les 11 éléments qui font dire "wow!" aux clients, les 12 irritants qui les font fuir, comment dire non ou annoncer une mauvaise nouvelle sans attiser la frustration, comment accueillir un client furieux et désamorcer sa colère, comment rendre plus satisfaisantes les communications téléphoniques pour vos interlocuteurs.
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Promettez beaucoup, livrez davantage! [Promise a Lot, Deliver More!]
- Narrated by: Alain Samson
- Length: 4 hrs and 10 mins
- Release date: 15-09-22
- Language: French
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Stealing Genius
- The Seven Levels of Adaptive Innovation
- By: Steve Miller
- Narrated by: Steve Miller
- Length: 3 hrs and 54 mins
- Unabridged
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In order to be successful both today and in the future, you need to separate yourself from the competition by practicing the breakthrough principle of adaptive innovation. How? By delivering an experience that the competition either cannot or will not attempt to copy. This is literally impossible if you stick to what is already familiar to you because whatever is familiar to you and your customers is likely to be familiar to your competition. You must create a new experience that is unique to you and that fosters a powerful emotional attachment with your target customer.
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Stealing Genius
- The Seven Levels of Adaptive Innovation
- Narrated by: Steve Miller
- Length: 3 hrs and 54 mins
- Release date: 19-09-22
- Language: English
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Shop Social
- By: Dana Roefer
- Narrated by: Dana Roefer
- Length: 2 hrs and 48 mins
- Unabridged
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In today’s world, a woman can be overwhelmed by the expectations put upon her—people who don’t know her, what she wants, or who she wants to be. Where do you turn when you know you want more, but your “more” doesn’t look like everyone else’s? Shop Social goes beyond the traditional understanding of buying from friends and shows how building a microcommunity of people who know you and who are personally invested in your well-being can be a life-changing experience that saves time and money, while putting you in control of your own health, happiness, and fulfillment.
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Shop Social
- Narrated by: Dana Roefer
- Length: 2 hrs and 48 mins
- Release date: 08-09-22
- Language: English
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The Fire Starter
- Igniting Innovation with Empathy
- By: April Bell
- Narrated by: April Bell
- Length: 6 hrs and 20 mins
- Unabridged
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Innovation requires solving big problems from a new perspective, but many struggle to successfully innovate in their work or personal life when faced with a problem that requires innovative thinking. Author and researcher April Bell has zeroed in on the power of empathy and the ability to embrace risk when solving big problems in the unknown. In her book, The Fire Starter: Igniting Innovation with Empathy, Bell combines engaging personal stories with research to provide listeners with a simple framework helping them connect to greater human truths to solve big problems.
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The Fire Starter
- Igniting Innovation with Empathy
- Narrated by: April Bell
- Length: 6 hrs and 20 mins
- Release date: 01-09-22
- Language: English
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Comment se vendre en 30 minutes ou moins [How to Sell in 30 Minutes or Less]
- Un manuel de vente pour ceux qui ne sont pas vendeurs [A Sales Manual for Those Who Are Not Salespeople]
- By: Alain Samson
- Narrated by: Alain Samson
- Length: 3 hrs and 23 mins
- Unabridged
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Ça y est. C'est le temps de vous mettre en valeur. Que vous soyez devant un client potentiel, un futur employeur ou une nouvelle flamme, l'instant de vérité approche. En quelques minutes, on se sera fait une idée de vous et votre sort sera scellé. Ce livre vous présente ce qui se passe dans la tête de la personne que vous tenterez de persuader. Vous y trouverez tour à tour comment vous préparer à la rencontre, comment y exceller et comment maintenir la qualité de la relation par la suite.
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Comment se vendre en 30 minutes ou moins [How to Sell in 30 Minutes or Less]
- Un manuel de vente pour ceux qui ne sont pas vendeurs [A Sales Manual for Those Who Are Not Salespeople]
- Narrated by: Alain Samson
- Length: 3 hrs and 23 mins
- Release date: 26-08-22
- Language: French
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Joe Public 2030
- Five Potent Predictions Reshaping How Consumers Engage Healthcare
- By: Chris Bevolo
- Narrated by: Mike Stanley
- Length: 9 hrs and 30 mins
- Unabridged
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On the ten-year anniversary of the release of Joe Public Doesn't Care About Your Hospital, Chris Bevolo and Revive have set their sights a decade in the future with Joe Public 2030: Five Potent Predictions Reshaping How Consumers Engage Healthcare. The book explores five key ways consumer health engagement may change over the coming decade, covering everything from AI and personal monitoring to consumerism, new competition, the politicization of healthcare, and growing health disparities. The purpose of the book is to spark conversation about the future of healthcare.
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Joe Public 2030
- Five Potent Predictions Reshaping How Consumers Engage Healthcare
- Narrated by: Mike Stanley
- Length: 9 hrs and 30 mins
- Release date: 26-07-22
- Language: English
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Customer Service Is Dead
- Delivering 6-Star Service in a 1-Star World
- By: Mitche Graf
- Narrated by: Mitche Graf
- Length: 2 hrs and 47 mins
- Unabridged
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In Customer Service Is Dead, author, serial entrepreneur, and customer-service expert Mitche Graf draws on 35 years of experience developing best-in-class customer-care departments and improving communications in businesses of all sizes to offer you new and innovative methods for reinventing customer-service policies and training employees in your business to improve customer satisfaction, focus on the customer experience, and maximize business growth.
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Customer Service Is Dead
- Delivering 6-Star Service in a 1-Star World
- Narrated by: Mitche Graf
- Length: 2 hrs and 47 mins
- Release date: 16-06-22
- Language: English
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Buyer Aware
- Harnessing Our Consumer Power for a Safe, Fair, and Transparent Marketplace
- By: Marta L. Tellado
- Narrated by: Molly Parker Myers
- Length: 9 hrs and 13 mins
- Unabridged
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You've been getting ripped off. The rules that have protected consumers for decades are failing. Companies are spying on us. Many of the products we once trusted are dangerous and failing at alarming rates. Whether we are buying a crib, a small appliance, an iPhone app, or shopping for car insurance, it's become harder than ever to know whether the choices we make in the marketplace are putting us at risk—either from physical harm or the abuse of our personal data by hackers or corporations. This is intolerable. It's wrong. And we don't have to put up with it anymore.
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Buyer Aware
- Harnessing Our Consumer Power for a Safe, Fair, and Transparent Marketplace
- Narrated by: Molly Parker Myers
- Length: 9 hrs and 13 mins
- Release date: 20-09-22
- Language: English
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Marketing Secrets of the Ultra-Wealthy
- By: Cooper Saunders
- Narrated by: Graham King
- Length: 3 hrs and 20 mins
- Unabridged
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In Marketing Secrets of the Ultra-Wealthy, you will learn the exact processes and marketing methods that will enable you to get ahead of your competition and grow your business to incredible heights.
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Marketing Secrets of the Ultra-Wealthy
- Narrated by: Graham King
- Length: 3 hrs and 20 mins
- Release date: 10-05-22
- Language: English
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The Black Algorithm
- Solving Problems in the Black Community
- By: Limahl Rendel Mills
- Narrated by: Limahl Rendel Mills
- Length: 1 hr and 52 mins
- Unabridged
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Significant changes are necessary for the Black community. Implementing those changes requires new ways of thinking and new ways of doing. Those who choose to listen to this audiobook know that previous ways to solve the problems have not sufficed, despite a plethora of information, strategy, and education. We still prefer to dismiss them. Why? The Black Algorithm is a new way of thinking and doing. Utilize these strategies in your community and put them to work. There isn't time for excuses, drama, gossip, or time-wasting anymore.
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The Black Algorithm
- Solving Problems in the Black Community
- Narrated by: Limahl Rendel Mills
- Length: 1 hr and 52 mins
- Release date: 28-03-22
- Language: English
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Customer Relationship Imprinting
- The Six Elements That Ensure Exceptional Service Without Exception
- By: Michael Barnett
- Narrated by: Samantha Novak
- Length: 3 hrs and 50 mins
- Unabridged
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While many customer service books discuss customer loyalty, the concept of customer imprinting has never been introduced into the customer service conversation - until now. Customer Relationship Imprinting reveals why some businesses have fiercely loyal customers who will pay much more for the same goods and services instead of doing business with their competitors. Barnett demystifies the success secrets of these top customer-centric businesses so that you can infuse the main ingredients of customer imprinting into your organization.
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Customer Relationship Imprinting
- The Six Elements That Ensure Exceptional Service Without Exception
- Narrated by: Samantha Novak
- Length: 3 hrs and 50 mins
- Release date: 16-03-22
- Language: English
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Personal Finance Mastery Part 2
- Easy Guide to Better Finances. Save More, Invest Smarter, Reduce Loans, Retire Earlier! The Ultimate Guide to Financial Abundance
- By: Amit Ray
- Narrated by: Isaac Padilla
- Length: 4 hrs and 33 mins
- Unabridged
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This guide from author Amit Ray is an amazing tool for anyone willing to learn the principles of personal finance and take control of their future. This second series of the book will teach you how to develop your personal finance mindset. You will learn how to save more, invest smarter, loan reduction, tax planning, early retirement, and more. With The Personal Finance Mastery Part 2 guide, you will learn everything you need to know to take your financial life to the next level.
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Personal Finance Mastery Part 2
- Easy Guide to Better Finances. Save More, Invest Smarter, Reduce Loans, Retire Earlier! The Ultimate Guide to Financial Abundance
- Narrated by: Isaac Padilla
- Length: 4 hrs and 33 mins
- Release date: 03-01-22
- Language: English
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Personal Finance Mastery Part 1
- Easy Guide to Better Finances. Save More, Invest Smarter, Reduce Loans, Retire Earlier! The Ultimate Guide to Financial Abundance
- By: Amit Ray
- Narrated by: Isaac Padilla
- Length: 3 hrs and 46 mins
- Unabridged
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This guide from author Amit Ray is an amazing tool for anyone willing to learn the principles of personal finance and take control of their future. This first series will teach you how to develop your personal finance mindset. You will learn how to save more money, invest smarter, pay off your debts, tax planning, early retirement and more. Based on proven and tested principles, this complete personal finance guide is the ultimate resource for you to learn the personal finance techniques effectively and actionable steps to apply the strategies in your financial life.
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Personal Finance Mastery Part 1
- Easy Guide to Better Finances. Save More, Invest Smarter, Reduce Loans, Retire Earlier! The Ultimate Guide to Financial Abundance
- Narrated by: Isaac Padilla
- Length: 3 hrs and 46 mins
- Release date: 28-12-21
- Language: English
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The Guiding Purpose Strategy
- A Navigational Code for Growth
- By: Markus Kramer
- Narrated by: Markus Kramer, Mike Hufton
- Length: 7 hrs and 3 mins
- Unabridged
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The Guiding Purpose Strategy is a stimulating deep dive into the transformational power of purpose. Looking through the lens of contemporary brand management, The Guiding Purpose Strategy provokes fresh thinking, illustrates through case studies, and offers a hands-on framework to start your very own path toward finding your inner why.
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The Guiding Purpose Strategy
- A Navigational Code for Growth
- Narrated by: Markus Kramer, Mike Hufton
- Length: 7 hrs and 3 mins
- Release date: 02-11-21
- Language: English
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Il Denaro - un Mito
- By: Ben Sweetland
- Narrated by: Stefano Trillini
- Length: 18 mins
- Unabridged
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Lo scopo di questo capitolo è quello di darti un vero concetto per quanto riguarda l'irrealtà del denaro. Uno lotta così duramente per i soldi, quando in realtà ciò che sta veramente cercando è il risultato, ciò che si ottiene con i soldi: sicurezza, cibo, riparo, vestiti, ecc. Guardiamo al denaro come qualcosa di reale. Prendiamo un dollaro e lo teniamo nelle nostre mani e sentiamo di avere qualcosa di sostanziale. In realtà, per quanto il suo valore stabile sia fonte di preoccupazione, una moneta è flessibile come un elastico.
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Il Denaro - un Mito
- Narrated by: Stefano Trillini
- Length: 18 mins
- Release date: 09-03-21
- Language: Italian
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Reach & Exceed Your Sales Goals
- Using Prosperity Personality Recognition
- By: Ron Stickler
- Narrated by: Michael Foster
- Length: 1 hr and 41 mins
- Unabridged
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This audiobook is designed for sales people who want to improve their sales success and for sales managers who want to motivate their sales staff to achieve company goals. Once listeners master the secrets of personality recognition outlined in this book, the rewards of prosperity, accomplishment, admiration, and recognition will be theirs.
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Reach & Exceed Your Sales Goals
- Using Prosperity Personality Recognition
- Narrated by: Michael Foster
- Length: 1 hr and 41 mins
- Release date: 19-11-20
- Language: English
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La Responsabilidad Corporativa Vista por los “Millennials” (Narración en Castellano) [Corporate Responsibility as Seen by Millennials]
- By: Marco Giarratana
- Narrated by: Jordi Salas
- Length: 5 mins
- Unabridged
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Resulta clave para las empresas conocer cómo la generación ‘millennial’ entiende y percibe las acciones de responsabilidad corporativa. Sin duda, las acciones cercanas y vinculadas al negocio principal ayudan a atraer el talento y a satisfacer las demandas de este público como consumidor de productos y servicios.
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La Responsabilidad Corporativa Vista por los “Millennials” (Narración en Castellano) [Corporate Responsibility as Seen by Millennials]
- Narrated by: Jordi Salas
- Length: 5 mins
- Release date: 19-11-20
- Language: Spanish
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Qué es el Marketing de contenidos (Narración en Castellano) [What Is Content Marketing?]
- By: ISDI Digital Talent
- Narrated by: Juan Arenas
- Length: 6 mins
- Unabridged
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Según el Content Marketing Institute, el marketing de contenidos puede definirse como "una técnica de comercialización que consiste en crear y distribuir contenidos valiosos, relevantes y coherentes para atraer y adquirir una audiencia claramente definida, con el objetivo de impulsar una acción de compra por parte de los clientes".
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Qué es el Marketing de contenidos (Narración en Castellano) [What Is Content Marketing?]
- Narrated by: Juan Arenas
- Length: 6 mins
- Release date: 29-10-20
- Language: Spanish
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A Propósito de la Venta (Narración en Castellano) [The Purpose of Sales]
- By: Rafael Díaz Cruz
- Narrated by: Jordi Salas
- Length: 4 mins
- Unabridged
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Un cliente totalmente cambiante y en un entorno caracterizado por el exceso de oferta ha hecho mucho más complejas la estrategia de acercamiento a él y la venta. Una de las claves es hablar al cerebro del consumidor y añadir valor en cada interacción.
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A Propósito de la Venta (Narración en Castellano) [The Purpose of Sales]
- Narrated by: Jordi Salas
- Length: 4 mins
- Release date: 23-10-20
- Language: Spanish
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