Showing results by narrator "Walter Dixon" in All Categories

Loyal customers are the beating heart of every great business. So why do so many companies act like adrenaline junkies, chasing after new customers at the expense of creating deeper, more profitable relationships with the ones they already have? Evergreen exposes the mad pursuit for what it is: a brief spike in metrics and an ongoing revenue drain as one-time customers fail to return. A better solution is to shift resources from attracting new customers to engaging the base.

Your Mind: An Owner's Manual for a Better Life combines extensive psychological research with decades of clinical practice and delivers its wisdom in a practical, easy-to-digest narrative. Through examples and exercises, Drs. Cortman and Shinitzky present a step-by-step strategy to help you make use of the truths and become a happier, healthier you.

Betterness: Economics for Humans is a powerful call to arms for a post-capitalist economy. Umair Haque argues that just as positive psychology revolutionized our understanding of mental health by recasting the field as more than just treating mental illness, we need to rethink our economic paradigm. Why? Because business as we know it has reached a state of diminishing returns - though we work harder and harder, we never seem to get anywhere.

Each of us has an ever-growing collection of personal digital data: documents, photographs, PowerPoint presentations, videos, music, emails, and texts sent and received. To access any of this, we have to find it. The ease (or difficulty) of finding something depends on how we organize our digital stuff.

Sexploitation exposes the truth to parents, kids, educators, and the medical profession about the seen and unseen influences affecting children, inspiring parents to take the role as the primary sexuality educator. With more information, parents will gain conviction to discuss and develop values, expectations, boundaries, and rules with their kids.

We judge people in business the same way we judge those in our personal lives. We listen to what they say, watch how they behave, and take note of the results of their actions. Success is ultimately built on a foundation of character, communication, and trust. To accomplish our goals, people must believe in us. The Power of Reputation offers business people an action plan for creating the kind of reputation that generates trust, inspires confidence, and paves the way for lasting success.

Dozens of times per day, we all interact with intelligent machines that are constantly learning from the wealth of data now available to them. These machines are remaking the world of the 21st century in the same way that the Industrial Revolution remade the world of the 19th century. AIQ is based on a simple premise: If you want to understand the modern world, then you have to know a little bit of the mathematical language spoken by intelligent machines. AIQ will teach listeners that language - but in an unconventional way, anchored in stories rather than mathematics.

Because they're doing the day-to-day work, front-line employees see many problems and opportunities their managers don't. But most organizations fail to realize this potentially extraordinary source of revenue-enhancing ideas. The authors of Ideas Are Free use real-world examples from their work with hundreds of organizations to show how to exploit the virtually free, perpetually renewable resource of employee ideas.

Using numerous examples, Robinson and Schroeder argue that the employees who interact directly with your customers, make your products, and provide your services are in the best position to see where problems exist and what improvements and new offerings would have the most impact.

Want employees that go the extra mile? Love them or hate them, employee engagement surveys are here to stay. As manager, you're expected to digest the data and come up with a plan for improving the numbers. But it's not just busy work. Raising engagement scores matters because engagement matters. An enthusiastic workforce translates into higher productivity and profitability with less turnover and absenteeism. Fully committed workers will give their all every day - and it's your job to make that happen.

So how do you build a company that matters? Companies and people that matter have successfully become the obvious choices in the hearts and minds of their customers, their employees, and their communities. They elevate themselves by consistently finding ways to solve the most pressing needs their markets face. The result? They create more value year after year and build sustainable, differentiated organizations.

The Social Leader structures a new approach to leadership and provides tools for leaders to understand themselves in this new era of connectedness and community. Authors Frank Guglielmo and Sudhanshu Palshule describe and explain the five new imperatives of leadership, the Tenets of Social Leadership, illustrating ways for leaders and would-be leaders to reimagine their personal narratives and their leadership capabilities.

Every business knows that the best customer is a happy customer. They return again and again, bring their friends, and deliver tons of free advertising via word of mouth and social media. But in order to grow that loyal base, you must be aware of your customers’ needs. Drawing on the latest research in the exploding field of positive psychology, Columbia Business School marketing professor Bernd Schmitt offers three unique approaches any business can use to turn a casual customer into a committed fan.

In this evocative biography, presidential historian and former White House speechwriter Kasey Pipes explores President Richard Nixon's post-White House life, beginning with his days in virtual exile and ending with his unlikely redemption through the work he did later in life.

In Leadership in the Era of Economic Uncertainty, business advisor Ram Charan describes steps you can take right now to steer your organization away from the pitfalls and position it for a new future. You'll find practical techniques that will help you cope with: cash and credit crunches, shrinking budgets, collapsing markets, sinking workforce morale, disappearing suppliers, and nervous stakeholders.

Is America a source of pride, as Americans have long held, or shame, as Progressives allege? Beneath an innocent exterior, are our lives complicit in a national project of theft, expropriation, oppression, and murder? Or is America still the hope of the world? New York Times best-selling author Dinesh D'Souza says these questions are no mere academic exercise.

Whether people want more government or less, everyone wants an efficient government. Traditional thinking is that this requires a government to be run more like a business. But a government is not a business, and this approach merely replaces old problems with new ones. In their six-year, five-country study of 77 government organizations—ranging from small departments to entire states—Alan Robinson and Dean Schroeder found that the predominant private-sector approaches to improvement don’t work well in the public sector.

Compete in the digital world with pragmatic strategies for success. Digital Sense provides a complete playbook for organizations seeking a more engaged customer experience strategy. By reorganizing sales and marketing to compete in today's digital-first, omni-channel environment, you gain newfound talent and knowledge from the resources already at hand.

Investing with Impact: Why Finance Is a Force for Good outlines the roadmap to reinvigorate a skeptical public and demoralized financial services industry by making the case that contrary to popular misconception, finance is not the cause of the world's problems, in fact, it can provide the solution. Author Jeremy Balkin presents the case that the finance industry can improve the state of the world by positively influencing the allocation of capital.

Drawing upon his own experience and interviews with more than 99 companies, author Robert Sher runs through seven “silent growth killers” that plague midsized companies which, if not addressed, eventually cripple growth. Mighty Midsized Companies offers clear, tangible, actionable advice about dealing with these killers and growing despite them.